Senior Product Marketing Manager

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TimelyCare TimelyCare is higher education’s most trusted virtual health and well-being provider, serving millions of students, educators, and staff at 400+ campuses nationwide. Founded in 2017, TimelyCare pioneered the first telehealth solution built exclusively for higher education, with a mission to foster student success and improve the health and well-being of campus communities. Today, its comprehensive suite of services – including mental health counseling, on-demand emotional support, medical care, psychiatric care, health coaching, basic needs assistance, faculty and staff guidance, success coaching, peer support, and self-guided wellness tools – expands the breadth of campus resources and empowers student success.

The Role

TimelyCare is seeking a Senior Product Marketing Manager who will define and execute the product marketing strategy to be deployed by the revenue and enablement teams. You will lead, coordinate, and support the Product Marketing team’s go-to-market initiatives, developing and delivering messaging and positioning strategies to drive adoption and engagement for our TimelyCare product offerings. This role requires expertise in market insights and product expertise, with a focus on reaching college and university stakeholders, students, and administrators. You will work closely with product, sales, customer success, and other marketing team members to position our product as a key solution for improving the health and wellbeing of campus communities.

Location

TimelyCare’s primary location is Fort Worth, Texas. This is a remote position, reviewing candidates across the country.

What You’ll Do

• Develop clear, engaging, and differentiated product positioning and messaging
• Target messaging to various stakeholders; students, administrators, health services providers etc.
• Lead competitive analysis to ensure our platform’s features, benefits, and value propositions are effectively communicated in a competitive landscape.
• Own the go-to-market strategy for new product features, product launches, and updates.
• Collaborate with revenue, product, care, technology, finance, along with other marketing team members to ensure alignment and successful execution of new product launches and product enhancement releases
• Identify target audiences, define key messages, and develop strategies to drive adoption among students, faculty, and administrators.
• AI Technology
• Lead positioning, messaging, and go-to-market efforts for agentic care and AI-driven experiences across the platform.
• Partner closely with product, engineering, and care teams translating complex AI capabilities into clear, responsible, and differentiated value propositions for students, administrators, and campus health leaders.
• Ensure AI-powered features are communicated with accuracy, transparency, and trust, aligning innovation with regulatory requirements and the expectations of education and healthcare environments.
• Customer Insights & Feedback
• Work closely with students, campus health centers, and administrators to gather feedback and understand pain points.
• Leverage insights from customer interactions, surveys, and market research to refine product positioning and marketing strategies.
• Act as a liaison between product teams and customers to ensure the platform meets the needs of our customers.
• Metrics & Reporting
• Report on key performance indicators (KPIs), including lead generation, conversion rates, customer engagement, and overall product adoption.
• Regularly assess market trends, customer feedback, and competitive activity to adapt and adjust strategies.
• Provide market feedback and research insights to the Marketing, Product and Revenue teams to guide messaging and marketing strategy
• Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.
• Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.

What You Bring

• 7+ years of experience in product marketing, with minimum 3 years focused on telehealth, health tech, SaaS, or higher education markets.
• Bachelor’s Degree in Marketing, Business, Communications or related field.
• Proven experience owning product marketing strategy for AI-driven capabilities
• Strong understanding of the higher education environment, including trends in student health services, wellness, and technology adoption.
• Expertise in creating go-to-market strategies to ensure all aspects of our TimelyCare product are aligned to maximize impact and meet customer needs.
• Strong writing and communication skills with the ability to craft clear, persuasive messaging for diverse audiences.
• Expertise in analyzing data and identifying trends to make informed decisions and refine strategies
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM platforms (Salesforce), and analytics tools (e.g., Google Analytics, Tableau).
• You are effective at building cross-functional relationships to align strategy, streamline communication, and drive execution across multiple departments.
• Ability to thrive in a fast-paced, dynamic environment and collaborate effectively with remote teams.
• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support
• Mission-Driven Purpose with a Supportive Team Culture

The salary range for this opportunity is $130,000-$135,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.

TimelyCare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.