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GM & Director of Growth – Our 1st Direct to Consumer Business

The Plunge, New York, New York, us, 10261

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GM & Director of Growth – Our 1st Direct to Consumer Business The Plunge is looking for a GM and Director of Growth for the first D-t-C brand launched by The Plunge. This candidate will have a minimum of 3 years of experience overseeing data-driven marketing, strategic planning and audience development functions and working closely with revenue operations. The Audience Development Director will be a key part of the leadership team, reporting to the CEO. Prior management experience is required.

About The Plunge

The only site for guys who are getting married or thinking about getting married

Webby Award honoree – best lifestyle site and best email newsletter

Office in downtown Manhattan (SoHo)

Responsibilities:

Owning the business strategy and performance for key sections of the registry experience

Developing the growth strategy

Building ambitious annual plans for your KPIs – and achieving them!

Analyzing and reporting on performance

Conducting business and financial analysis of new opportunitiesTransforming complex data into actionable insights and strategies

Deeply understanding the customer and thinking creatively about how to serve them better

Conducting customer research and sharing learnings widely

Dissecting their frustrations with the category and identifying ways to turn frustration into delight

Partnering with Marketing and Product at ThePlunge.com to continuously improve customer retention

Collaborating with Product to identify new features, offerings, and opportunities

Assessing where we can leverage partners and third-party services; leading negotiations and partner management for those services

Leading the charge toward massive market share growth

Evangelizing for D-t-C Category launch across the company

Partnering as needed with Marketing and Business Development as they develop messaging, campaigns, and partnerships

Qualifications Our ideal candidate has a track record of success at growing businesses, ideally at a tech or consumer startup. You love both building and optimizing, and both strategizing and doing. You are a structured and creative thinker, able to toggle easily between the big themes and the little details. You have the technical depth to build trust with our product and engineering teams, and the business depth to work closely with management, especially the CEO, and build successful relationships with partners. You are equally comfortable in Excel and Powerpoint, and you can prove your ability to learn new systems quickly. And you love working with kind, smart colleagues who share a commitment to putting the customer first!

BA/BS; MBA strongly preferred

3+ years of professional experience in a fast-paced environment working in growth, strategy, business operations, or a related field

Startup experience strongly preferred

Some management consulting experience preferred, but not required

Title will be commensurate with experience

Exceptional business and customer experience judgment

Creative, scrappy, and customer-obsessed

Superior written and verbal communication skills; presents effectively to a senior audience

Excellent quantitative and Excel skills

Demonstrated ability to prioritize and manage competing tasks in a fast-paced, highly ambiguous environment

Ability to build business relationships across functional teams

To Apply: To apply, please submit your resume at jobs@wordpress-1482411-5631757.cloudwaysapps.com and include a brief description about why you’re interested in ThePlunge.com and in running our first direct-to-consumer business specifically. Applications without a cover note will not be considered.

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