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GTM Specialist (m/f/d)

Nexi Group, New Bremen, Ohio, United States

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Why join us? Think of the digital tools we use daily – from virtual shopping to contactless payments. They’re shaping our future. Join us in influencing the future of digital payments in an innovative environment. With our European merger, the opportunities for personal growth and collaboration are countless.

If you join us in the role of Issuing GTM Marketing Specialist, this is what you can expect from us:

Opportunity to work on one of the most transformative, innovative and digital programs in Nexi

Opportunity to shape the future-state offering of Issuing business unit in Nexi

Dynamic working environment at international level

Attractive salary and an overall competitive package

About your future role Your scope of work will span the entire product portfolio of the Issuing Business Unit, contributing to the design of a successful Go-to-Market strategy for the new products and driving its effective activation across all Nexi regions.

Design new Issuing Go-To-Market Support the development of the GTM strategy for the new Issuing offering packages, including:

Segmentation of the offerings and definition of target audiences

Tailoring value propositions to meet the specific needs of each segment

Optimizing pricing models in line with market expectations

Defining the channel strategy to maximize market reach

Contribute to the creation of the associated sales plays, adapted to local market specificities

Prepare all supporting materials for the sales plays, including sales pitches, product demos, workshop content and toolkits

Work with local Issuing sales team to activate the market

Contribute to local sales induction and activation sessions for the new Issuing offering packages

Support the creation of attack plans, including target account lists and concrete action plans

Act as a Product Specialist in support of the GTM execution by:

Assisting sales in delivering compelling pitches and tailored offers

Participating in sales cycles and customer-facing meetings

Co‑working with prospects to align their business needs with available Issuing solutions

What makes you the best person for this job?

Proven experience (min. 4 years) in at least one of the following areas:

Management Consulting (strategy or go-to-market focus)

Strategic or Product Marketing (better if in B2B or B2B2C)

Sales Enablement or Business Development

Strong ownership and accountability with a customer‑first, results‑driven mindset

Business acumen and quantitative, data driven, thinking

Customer and stakeholders management with great communication skills

Strategic thinker with a hands‑on, problem‑solving approach and readiness to take risks

Ability to work in a complex matrix organization, with a variety of team members across different departments, especially sales and product managers

Fluency in German and English is required

Life at Nexi Discover more about us and what it's like to be part of Nexi by visiting this page: https://www.nexigroup.com/en/people/life-at-nexi/overview/?utm_source=career-platform&utm_medium=job-openings&utm_content=standard. Learn about our values, meet our communities, and see how we are shaping the future of digital payments together.

Apply now! If this opportunity resonates with you, we'd love to hear from you! Please apply at your earliest convenience. We are committed to creating a diverse culture where talents from all walks of life can feel like they truly belong.

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