Communications Lead, U.S. Latino
airbnb, Inc., San Francisco, California, United States, 94199
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join: The Airbnb Communications team is responsible for telling Airbnb’s story around the world. We help drive consideration and usage of our products and services in addition to generating buzz, supporting the legitimization of our community, and promoting trust in our brand. We lead the communications strategy to make Airbnb synonymous with magical travel and the world’s leading platform for hospitality entrepreneurs. We speak to the media, influencers, hosts and guests, industry commentators, thought leaders and the wider community - we are the voice of Airbnb. We’re a fast growing, high-energy team with a passion for people, places and great stories. If you’d like to be part of one of the world’s greatest teams, come tell us your story.
The Difference You Will Make: The role is responsible for leading and executing on the company’s U.S. Latino communications efforts, in line with our local business priorities. This role will oversee and coordinate our work across consumer, editorial, social, and policy communications targeting Latinos based in the U.S., and integrate Latino media strategy into Airbnb’s global communications campaigns.
The successful candidate will work closely with cross-functional partners to ensure Airbnb is front and center in U.S. Latino media, while creatively and holistically getting our message and story out to Latinos in the most authentic, impactful ways outside of traditional media by engaging with a wide range of journalists, influencers and community members.
We’re looking for a bilingual, execution-oriented, nimble senior communications leader who has deep experience working in Latino communications, as well as the management experience to drive high-profile, cross-functional campaigns across a large company.
This full-time role will be based in the U.S. The role will report to the Senior Lead for USCAN Communications.
A Typical Day:
Lead communications efforts for U.S. Latino-specific campaigns, working across comms verticals and closely with business and marketing leaders to build comprehensive, culturally relevant campaigns.
Manage programs with partners across the organization, ensuring all departments are well-integrated and read into efforts.
Help manage external communications agencies effectively to deliver outstanding results on behalf of the business and ensure key processes are adhered to.
Translate global communications priorities into a Latino-focused strategy that supports Airbnb’s key growth objectives in the United States.
Identify proactive press opportunities and drive local and national announcements.
Develop and manage relationships with key reporters and celebrities/ influencers across the region.
Provide guidance and support to the local policy team on communications matters and ensure policy communications/issues reach Latino stakeholders.
Execute a multi-faceted thought leadership communications program (op-eds, panels etc.) for Airbnb’s local leadership team and help prepare spokespeople (policy leads, Country Managers, Airbnb execs etc.) for relevant public speaking/ media engagements.
Help manage crisis comms and reactive press requests.
Your Expertise:
Bachelor’s Degree
Fluent Spanish-speaker
10+ years PR/Public Affairs experience working in an agency, in-house communications or a government communications role; preference to those with tech/ travel/publicly listed company experience
Experience working across a multitude of communications expertise, including consumer, editorial, and political communications
Understanding of celebrity and influencer marketing and relevant market-specific social media channels
On-record and on-camera spokesperson experience preferred
Proven-track record working on creative consumer communications initiatives that have generated widespread awareness and brand buzz
Good knowledge of public policy matters - especially relating to tourism, technology, or the sharing economy
Ability to work collaboratively with multi-functional leads in a matrix organization
Excellent writing skills in English and Spanish with samples to share
Confident in leading meetings with external partners, senior stakeholders and media contacts
Passion for Airbnb and the mission of the company
Experience working on projects in a fast-paced environment
Strong organizational skills and attention to detail
Exceptional verbal communications and interpersonal skills
Ability to maintain enthusiasm and a calm demeanor in stressful situations
Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
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The Community You Will Join: The Airbnb Communications team is responsible for telling Airbnb’s story around the world. We help drive consideration and usage of our products and services in addition to generating buzz, supporting the legitimization of our community, and promoting trust in our brand. We lead the communications strategy to make Airbnb synonymous with magical travel and the world’s leading platform for hospitality entrepreneurs. We speak to the media, influencers, hosts and guests, industry commentators, thought leaders and the wider community - we are the voice of Airbnb. We’re a fast growing, high-energy team with a passion for people, places and great stories. If you’d like to be part of one of the world’s greatest teams, come tell us your story.
The Difference You Will Make: The role is responsible for leading and executing on the company’s U.S. Latino communications efforts, in line with our local business priorities. This role will oversee and coordinate our work across consumer, editorial, social, and policy communications targeting Latinos based in the U.S., and integrate Latino media strategy into Airbnb’s global communications campaigns.
The successful candidate will work closely with cross-functional partners to ensure Airbnb is front and center in U.S. Latino media, while creatively and holistically getting our message and story out to Latinos in the most authentic, impactful ways outside of traditional media by engaging with a wide range of journalists, influencers and community members.
We’re looking for a bilingual, execution-oriented, nimble senior communications leader who has deep experience working in Latino communications, as well as the management experience to drive high-profile, cross-functional campaigns across a large company.
This full-time role will be based in the U.S. The role will report to the Senior Lead for USCAN Communications.
A Typical Day:
Lead communications efforts for U.S. Latino-specific campaigns, working across comms verticals and closely with business and marketing leaders to build comprehensive, culturally relevant campaigns.
Manage programs with partners across the organization, ensuring all departments are well-integrated and read into efforts.
Help manage external communications agencies effectively to deliver outstanding results on behalf of the business and ensure key processes are adhered to.
Translate global communications priorities into a Latino-focused strategy that supports Airbnb’s key growth objectives in the United States.
Identify proactive press opportunities and drive local and national announcements.
Develop and manage relationships with key reporters and celebrities/ influencers across the region.
Provide guidance and support to the local policy team on communications matters and ensure policy communications/issues reach Latino stakeholders.
Execute a multi-faceted thought leadership communications program (op-eds, panels etc.) for Airbnb’s local leadership team and help prepare spokespeople (policy leads, Country Managers, Airbnb execs etc.) for relevant public speaking/ media engagements.
Help manage crisis comms and reactive press requests.
Your Expertise:
Bachelor’s Degree
Fluent Spanish-speaker
10+ years PR/Public Affairs experience working in an agency, in-house communications or a government communications role; preference to those with tech/ travel/publicly listed company experience
Experience working across a multitude of communications expertise, including consumer, editorial, and political communications
Understanding of celebrity and influencer marketing and relevant market-specific social media channels
On-record and on-camera spokesperson experience preferred
Proven-track record working on creative consumer communications initiatives that have generated widespread awareness and brand buzz
Good knowledge of public policy matters - especially relating to tourism, technology, or the sharing economy
Ability to work collaboratively with multi-functional leads in a matrix organization
Excellent writing skills in English and Spanish with samples to share
Confident in leading meetings with external partners, senior stakeholders and media contacts
Passion for Airbnb and the mission of the company
Experience working on projects in a fast-paced environment
Strong organizational skills and attention to detail
Exceptional verbal communications and interpersonal skills
Ability to maintain enthusiasm and a calm demeanor in stressful situations
Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
#J-18808-Ljbffr