Associate Director, HCP Marketing - Chronic Migraine
Allergan, Phila, Pennsylvania, United States
Overview
AbbVie\'s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, visit the company website. Follow AbbVie on social channels. The Associate Director, HCP Marketing, serves as a strategic leader responsible for designing and executing impactful healthcare provider (HCP) marketing initiatives to drive brand growth and engagement in the U.S. market. Managing 1-2 direct reports, this individual leads annual brand planning, HCP segmentation, omni-channel digital strategies, non-personal promotion, and sales force alignment. The role engages and collaborates with a broad cross-functional team including medical, regulatory, legal, public affairs, managed care, medical and compliance, and external partners such as media and creative agencies, expert physicians and advocacy organizations. Close partnership with the direct to consumer (DTC) marketing team and associated internal marketing teams is also required. Responsibilities
Lead the development and implementation of integrated HCP marketing strategies and programs that align with brand and business objectives Drive annual brand planning, informed by market segmentation and key insights Oversee execution of digital, non-personal, and omnichannel campaigns in alignment with sales force efforts Manage, coach, and develop direct reports; foster a high-performance team culture Optimize the professional marketing budget, ensuring fiscal discipline and maximizing resource impact Collaborate with cross-functional teams and external partners to deliver cohesive and compliant campaigns Guide media mix strategy and campaign execution Ensure all activities adhere to regulatory and legal requirements Qualifications
Bachelor’s Degree required. Proven marketing experience with increased proficiency in all marketing skills. Previous cross franchise/cross channel marketing experience preferred. Preferred Qualifications: MBA or related Master’s Degree preferred Marketing/brand management experience executing marketing campaigns with preferred experience in pharma or CPG marketing Exceptional leadership skills and marketing savvy; Agency Management experience preferred Strong creative and conceptual thinking skills Solid business acumen and ability to translate business and brand strategy into marketing programs Strong written and interpersonal skills with an ability to effectively communicate and collaborate with various levels/grades within the organization. Proven digital marketing prowess Strong budget management experience Self-starter with a positive, can-do attitude Flexible, adaptable and able to navigate fast-changing environment Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company\'s sole and absolute discretion unless and until paid and may be modified at the Company\'s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit the information on equal employment opportunity and access under local law. US & Puerto Rico applicants seeking a reasonable accommodation, please review the accommodations information for more details.
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AbbVie\'s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, visit the company website. Follow AbbVie on social channels. The Associate Director, HCP Marketing, serves as a strategic leader responsible for designing and executing impactful healthcare provider (HCP) marketing initiatives to drive brand growth and engagement in the U.S. market. Managing 1-2 direct reports, this individual leads annual brand planning, HCP segmentation, omni-channel digital strategies, non-personal promotion, and sales force alignment. The role engages and collaborates with a broad cross-functional team including medical, regulatory, legal, public affairs, managed care, medical and compliance, and external partners such as media and creative agencies, expert physicians and advocacy organizations. Close partnership with the direct to consumer (DTC) marketing team and associated internal marketing teams is also required. Responsibilities
Lead the development and implementation of integrated HCP marketing strategies and programs that align with brand and business objectives Drive annual brand planning, informed by market segmentation and key insights Oversee execution of digital, non-personal, and omnichannel campaigns in alignment with sales force efforts Manage, coach, and develop direct reports; foster a high-performance team culture Optimize the professional marketing budget, ensuring fiscal discipline and maximizing resource impact Collaborate with cross-functional teams and external partners to deliver cohesive and compliant campaigns Guide media mix strategy and campaign execution Ensure all activities adhere to regulatory and legal requirements Qualifications
Bachelor’s Degree required. Proven marketing experience with increased proficiency in all marketing skills. Previous cross franchise/cross channel marketing experience preferred. Preferred Qualifications: MBA or related Master’s Degree preferred Marketing/brand management experience executing marketing campaigns with preferred experience in pharma or CPG marketing Exceptional leadership skills and marketing savvy; Agency Management experience preferred Strong creative and conceptual thinking skills Solid business acumen and ability to translate business and brand strategy into marketing programs Strong written and interpersonal skills with an ability to effectively communicate and collaborate with various levels/grades within the organization. Proven digital marketing prowess Strong budget management experience Self-starter with a positive, can-do attitude Flexible, adaptable and able to navigate fast-changing environment Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company\'s sole and absolute discretion unless and until paid and may be modified at the Company\'s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit the information on equal employment opportunity and access under local law. US & Puerto Rico applicants seeking a reasonable accommodation, please review the accommodations information for more details.
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