We have partnered with our client in their search for a Paid Media, Programmatic Analyst to join their team!
Responsibilities
Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency
Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.)
Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
Optimize budget across programmatic placements to deliver positive return on marketing spend
Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Track, monitor, and optimize performance against key KPIs
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Skills Required
2+ years paid media & acquisition experience required, with at least 1 year of programmatic experience; media agency experience preferred
Direct response experience a must
Global/international media buying experience preferred
Hands‑on keyboard executional experience in Yahoo Media, Amazon Ads and/or Google's Display & Video 360 required
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can‑do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!
Education & Work Experience
BS or equivalent work experience
About Korn Ferry Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com
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Responsibilities
Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency
Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.)
Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
Optimize budget across programmatic placements to deliver positive return on marketing spend
Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Track, monitor, and optimize performance against key KPIs
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Skills Required
2+ years paid media & acquisition experience required, with at least 1 year of programmatic experience; media agency experience preferred
Direct response experience a must
Global/international media buying experience preferred
Hands‑on keyboard executional experience in Yahoo Media, Amazon Ads and/or Google's Display & Video 360 required
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can‑do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!
Education & Work Experience
BS or equivalent work experience
About Korn Ferry Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com
#J-18808-Ljbffr