Product Marketing, Advisor - Machine Vision
Zebra Technology Corporation, Holtsville, New York, us, 00501
Remote Work: No
Overview At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You'll have opportunities to learn and lead in a forward‑thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally. Come make an impact every day at Zebra.
Responsibilities
Acts as marketing's single point of contact for the machine vision category of the company's overall portfolio to various stakeholders - internal and external
Owns overall strategic marketing plan, product launch, lifecycle and retirement programs, working in alignment with business unit, sales and other marketing teams to execute against our goals.
Accountable for very selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L
Drives sales enablement and demand creation programs for portfolio‑specific overlay sales teams
Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc.
Leads product launch planning calls (global and regional) to ensure regional GTM readiness from a marketing perspective
Manages promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
Comprehensive portfolio‑specific regional GTM marketing
Driving Portfolio pipeline – marketing influenced & driven
Successful seller adoption of enablement materials
Must be able to work hybrid (3 days in office/2 remote) from Holtsville, NY, Lincolnshire, IL, or Montreal‑Saint Laurent, Canada.
Minimum Qualifications
Bachelor’s degree in related field
8 + years of product marketing and/or comparable product management, development experience
10% travel in the US
Must be able to work hybrid (3 days in office/2 remote) from Holtsville, NY, Lincolnshire, IL, or Montreal‑Saint Laurent, Canada
Preferred Skills and Competencies
Experience in machine vision technology a plus
Clarity of thinking & vision – keen prioritization skills
Organizational Agility: Matrix, indirect management
Influence/Negotiation/Partnership skills with product teams
Drive results and execution through a virtual team, Ability to thrive in matrixed organization environment
Ability to technically understand how products fit in to create and deliver a solution
Excellent presentation & communication skills
Demonstrated whole lifecycle product marketing experience, from NPI to EOL
Understanding of holistic go‑to‑market readiness, especially readiness of different channels for the portfolio at large
Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
Demonstrated willingness to actively participate with vertical marketing teams
Salary CAD $115,000 – $165,000 Yearly
USD $122,800 – $184,200 Yearly
Salary offered will vary depending on your location, job‑related skills, knowledge, and experience. Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long‑term incentive equity awards.
Benefits Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
EEO Statement Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
Conozca sus Derechos: https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
#J-18808-Ljbffr
Overview At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You'll have opportunities to learn and lead in a forward‑thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally. Come make an impact every day at Zebra.
Responsibilities
Acts as marketing's single point of contact for the machine vision category of the company's overall portfolio to various stakeholders - internal and external
Owns overall strategic marketing plan, product launch, lifecycle and retirement programs, working in alignment with business unit, sales and other marketing teams to execute against our goals.
Accountable for very selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L
Drives sales enablement and demand creation programs for portfolio‑specific overlay sales teams
Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc.
Leads product launch planning calls (global and regional) to ensure regional GTM readiness from a marketing perspective
Manages promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
Comprehensive portfolio‑specific regional GTM marketing
Driving Portfolio pipeline – marketing influenced & driven
Successful seller adoption of enablement materials
Must be able to work hybrid (3 days in office/2 remote) from Holtsville, NY, Lincolnshire, IL, or Montreal‑Saint Laurent, Canada.
Minimum Qualifications
Bachelor’s degree in related field
8 + years of product marketing and/or comparable product management, development experience
10% travel in the US
Must be able to work hybrid (3 days in office/2 remote) from Holtsville, NY, Lincolnshire, IL, or Montreal‑Saint Laurent, Canada
Preferred Skills and Competencies
Experience in machine vision technology a plus
Clarity of thinking & vision – keen prioritization skills
Organizational Agility: Matrix, indirect management
Influence/Negotiation/Partnership skills with product teams
Drive results and execution through a virtual team, Ability to thrive in matrixed organization environment
Ability to technically understand how products fit in to create and deliver a solution
Excellent presentation & communication skills
Demonstrated whole lifecycle product marketing experience, from NPI to EOL
Understanding of holistic go‑to‑market readiness, especially readiness of different channels for the portfolio at large
Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
Demonstrated willingness to actively participate with vertical marketing teams
Salary CAD $115,000 – $165,000 Yearly
USD $122,800 – $184,200 Yearly
Salary offered will vary depending on your location, job‑related skills, knowledge, and experience. Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long‑term incentive equity awards.
Benefits Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
EEO Statement Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
Conozca sus Derechos: https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
#J-18808-Ljbffr