Tactical Marketing Manager, Rural Lifestyle
Date: Jan 29, 2026
Location: Duluth, GA, US
Brand: Massey Ferguson
Workplace Type: Hybrid/Remote
Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today!
Your Impact Work with the Marketing Manager to develop programs and initiatives that target brand and product growth (margin and market share) in areas of opportunity.
Responsible for key tactical marketing activities, including price realization, campaign development and monitoring, new product introduction planning (12–18 months pre‑launch), and setting/tracking retail and billing objectives.
Your Experience and Qualifications
Bachelor’s degree in business-related field and 8+ years of post-collegiate experience in sales, marketing, and/or product management
5+ years of experience promoting products while developing and executing sales plans, product launches, and marketing plans
Technical or mechanical background with at least one year of experience in agricultural equipment, specifically understanding the functionality of an agricultural machine
Proficient with Microsoft Power Point, including creating and giving presentations, demonstrating verbal and written communication skills to articulate AGCO’s strategies and tactics
Intermediate in Microsoft Excel, an understanding of promotional techniques and supplier or dealer operations
Nice to have: Agronomy background or certification, Project management experience
Benefits
Health care and wellness plans
Dental and vision plans
Flexible and virtual work options (where available)
401(k) Savings Plan with company match
Employee Stock Purchase Plan offering eligible employees the ability to purchase AGCO stock at a discounted price
Paid holidays and paid time off
Health savings and flexible spending accounts
Reimbursement for continuing education
Life insurance and other supplemental insurance plans
Your Workplace You will work with your wonderful Massey Ferguson colleagues from Duluth, USA (Remote)
We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.
Join us as we bring agriculture into the future and apply now! Massey Ferguson® offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson® has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines, and equipment needed to get the job done. Massey Ferguson® has been a trusted partner of farmers for 175 years of innovation.
AGCO is a global leader in design, manufacture and distribution of agricultural machinery and precision technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands like Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world.
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Location: Duluth, GA, US
Brand: Massey Ferguson
Workplace Type: Hybrid/Remote
Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today!
Your Impact Work with the Marketing Manager to develop programs and initiatives that target brand and product growth (margin and market share) in areas of opportunity.
Responsible for key tactical marketing activities, including price realization, campaign development and monitoring, new product introduction planning (12–18 months pre‑launch), and setting/tracking retail and billing objectives.
Your Experience and Qualifications
Bachelor’s degree in business-related field and 8+ years of post-collegiate experience in sales, marketing, and/or product management
5+ years of experience promoting products while developing and executing sales plans, product launches, and marketing plans
Technical or mechanical background with at least one year of experience in agricultural equipment, specifically understanding the functionality of an agricultural machine
Proficient with Microsoft Power Point, including creating and giving presentations, demonstrating verbal and written communication skills to articulate AGCO’s strategies and tactics
Intermediate in Microsoft Excel, an understanding of promotional techniques and supplier or dealer operations
Nice to have: Agronomy background or certification, Project management experience
Benefits
Health care and wellness plans
Dental and vision plans
Flexible and virtual work options (where available)
401(k) Savings Plan with company match
Employee Stock Purchase Plan offering eligible employees the ability to purchase AGCO stock at a discounted price
Paid holidays and paid time off
Health savings and flexible spending accounts
Reimbursement for continuing education
Life insurance and other supplemental insurance plans
Your Workplace You will work with your wonderful Massey Ferguson colleagues from Duluth, USA (Remote)
We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.
Join us as we bring agriculture into the future and apply now! Massey Ferguson® offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson® has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines, and equipment needed to get the job done. Massey Ferguson® has been a trusted partner of farmers for 175 years of innovation.
AGCO is a global leader in design, manufacture and distribution of agricultural machinery and precision technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands like Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world.
#J-18808-Ljbffr