We are seeking a Digital Marketing Manager to drive global product launch initiatives and marketing campaigns for a leading consumer brand portfolio. This role focuses on creating cohesive go‑to‑market strategies, coordinating cross‑functional teams, and delivering engaging customer experiences across digital and retail channels. The position works closely with marketing, sales, content, creative, and e‑commerce teams to ensure new products reach the market effectively and successfully.
What You’ll Do:
Lead integrated product marketing campaigns from planning through execution
Coordinate cross‑functional teams to ensure timely, effective product launches
Manage marketing assets, content, and communications across multiple channels
Track and analyze campaign performance to inform future marketing strategies
Collaborate with regional and global stakeholders to align marketing initiatives
Support initiatives that enhance customer engagement and brand visibility
Stay current on industry trends and competitor activity to optimize go‑to‑market approaches
Other duties as assigned.
What You’ll Bring:
3–5 years of experience in digital marketing, e‑commerce, or consumer marketing
Experience in launching products or managing integrated campaigns in a fast‑paced environment
Strong project management, analytical, and communication skills
Ability to work effectively with multiple teams and stakeholders
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
Proficiency in Microsoft Office and digital marketing tools
This is a hybrid position in the Atlanta area.
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What You’ll Do:
Lead integrated product marketing campaigns from planning through execution
Coordinate cross‑functional teams to ensure timely, effective product launches
Manage marketing assets, content, and communications across multiple channels
Track and analyze campaign performance to inform future marketing strategies
Collaborate with regional and global stakeholders to align marketing initiatives
Support initiatives that enhance customer engagement and brand visibility
Stay current on industry trends and competitor activity to optimize go‑to‑market approaches
Other duties as assigned.
What You’ll Bring:
3–5 years of experience in digital marketing, e‑commerce, or consumer marketing
Experience in launching products or managing integrated campaigns in a fast‑paced environment
Strong project management, analytical, and communication skills
Ability to work effectively with multiple teams and stakeholders
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
Proficiency in Microsoft Office and digital marketing tools
This is a hybrid position in the Atlanta area.
#J-18808-Ljbffr