Content Marketing Strategist

About FusionSite
FusionSite is a national provider of portable sanitation and temporary site infrastructure solutions, supporting construction, events, and large-scale projects across the U.S. We operate a house‑of‑brands model, bringing together trusted local operators under one national platform to serve both local and multi‑market customers.

Role Overview
We’re hiring a Marketing Content Strategist to elevate FusionSite’s digital presence across our house of brands. This role is responsible for increasing search visibility, organic traffic, and qualified conversions through high‑quality, research‑driven content. Writing is the foundation of this role. While content is increasingly consumed through visual, audio, and AI‑generated formats, strong writing remains the source material that powers search rankings, LLM visibility, sales enablement, video scripts, webinar talk tracks, and executive messaging. This role sits at the intersection of SEO, AI discovery, and B2B storytelling, and partners closely with the operational subject‑matter experts across the organization. It is a hands‑on role for someone who enjoys both strategic thinking and execution.

Responsibilities

Write and optimize content for search engines and LLM‑driven discovery, translating industry‑specific topics into clear, customer‑focused language

Develop and execute content strategies that improve organic visibility and drive qualified traffic

Conduct keyword research and prioritize growth opportunities by product, market, and customer intent

Publish and update pages, blog posts, and components in WordPress

Stay current on search engine updates, AI trends, and evolving best practices in content performance

Develop a deep understanding of FusionSite’s Ideal Customer Profiles (ICPs) and buying journeys

Partner with internal experts to conceptualize and produce tailored content for focus areas

Own the content lifecycle end to end—from ideation and research to writing, review, and optimization

Create content frameworks that can be adapted across formats, including:

Website and landing page copy

Blogs and guides

Webinar and event storytelling

Collaborate with Paid, Design, and other teams to ensure content aligns with channel strategy and brand standards

Partner with the Data team to refine measurement frameworks and reporting

Use performance data to inform content strategy and iteration

Develop and maintain FusionSite’s voice and tone across all written content

Minimum Qualifications

5+ years of experience in content strategy, SEO, or editorial roles for high‑traffic, competitive web properties

Strong writing and research skills, with the ability to explain complex topics clearly Experience partnering with product, design, and cross‑functional teams to drive results

Experience using data to inform strategy, guide communication, and develop go‑to‑market recommendations

Proficiency in SEO tools and web analytics platforms

Preferred Qualifications

Expertise in on‑page, off‑page, technical, and content SEO

Experience with AI content optimization (LLM visibility, structured content, summarization)

Familiarity with online reputation management

Ability to create data‑driven insights and narratives

Experience with HTML and CSS

Job Details

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Design

Industries: Environmental Services and Air, Water, and Waste Program Management

Benefits include 401(k), Paid maternity leave, Vision insurance, Medical insurance, Disability insurance, and Tuition assistance

#J-18808-Ljbffr