Director, Field Marketing and Communications Bilingual/Spanish West Territory
Alzheimer's Association - Orange County Chapter, Los Angeles, California, United States, 90079
Position Summary
The Alzheimers Association is seeking a strategic, results-driven
Director of Field Marketing and Communications
to serve as the lead media relations strategist and spokesperson for the Los Angeles priority market, while overseeing integrated marketing and communications efforts. This role is responsible for driving earned media, shaping proactive storytelling, and managing high-impact press engagement in one of the Associations most visible and complex markets. The Director will also develop and execute localized marketing and communications initiatives that increase awareness, drive engagement, and strengthen the Associations reputation and impact across mission and revenue priorities. Responsibilities Develop and implement a comprehensive marketing and communications plan to support the Associations goals in the priority market, aligning with the organizations national strategic plan. Provide counsel to local leadership and staff on integrated marketing and communications strategies for mission and fundraising initiatives. Lead local media relations efforts, building relationships with media and securing earned media coverage to elevate visibility of the Associations work and impact. Oversee market-level digital and social media strategy, ensuring consistent, engaging content that promotes the full mission and resonates with diverse audiences. Support and activate local marketing campaigns based on national templates across paid, owned, and earned channels to drive constituent engagement and revenue. Manage development of local materials (collateral, newsletters, advertising, web content) that adhere to brand standards and key messaging. Collaborate with national and regional MarComm colleagues to ensure consistency, share best practices, and optimize resources for maximum impact. Monitor and evaluate performance of marketing and communications efforts through data and analytics to measure effectiveness and inform strategy. Serve as a brand ambassador and spokesperson when appropriate, representing the Association in the community and with external partners. Recruit, train, and empower volunteers to serve as spokespersons and community advocates, amplifying the organizations visibility and impact within the priority market. Ensure inclusive and culturally responsive communications, reflecting the Associations commitment to diversity, equity, and inclusion in all outreach efforts. Other duties as assigned
Qualifications
Bachelors degree in marketing, communications, public relations, or related field. 710 years of experience in marketing and communications, with demonstrated success managing integrated strategies. Bilingual in English and Spanish.
Knowledge, Skills And Abilities
Spanish Fluency Required Experience leading communications efforts within a major market or large metropolitan area preferred. Experience working in nonprofit, healthcare, or public health organizations is a plus. Strong media relations experience and familiarity with the local media landscape. Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment. Demonstrated ability to work collaboratively with cross-functional teams. Strong writing, storytelling, and presentation skills. Experience using analytics to inform communications strategies. Strategic thinker with the ability to translate organizational goals into actionable communication strategies. Skilled in developing compelling, mission-driven messaging and creative campaigns. Adept at building relationships with diverse stakeholders, including media, partners, volunteers, and donors. Proficient in digital and social media marketing best practices. Highly organized, detail-oriented, and adaptable. Committed to upholding the Alzheimers Associations values, ethics, and commitment to equity and inclusion. Valid drivers license and ability to travel locally as needed.
Position Details
Title:
Director, Field Marketing and Communications - Bilingual/Spanish Position Location:
Los Angeles - West Territory Full Time:
based on 37.5 hours minimum per week Position Grade & Compensation:
Grade 309
The Alzheimers Associations good faith salary range for this role is between $105,000-$115,000. Reports To:
Sr. Director, Field Marketing and Communications
Who We Are
The Alzheimers Association is the leading voluntary health organization in Alzheimers care, support, and research. Our mission is to lead the way to end Alzheimer's and all other dementiaby accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. The Alzheimers Association announced a landmark $100 million investment in research for 2023. This momentum underscores our commitment to dementia researchour investments today aim to lead to breakthroughs tomorrow. At the Alzheimers Association, our employees are at the core of all we do. Our network of more than 1,750 employees across the United States makes a difference each day for those impacted by Alzheimers and those at risk for the disease. We invite qualified applicants to learn more about the role at www.alz.org/jobs and why weve been recognized as a Best Place to Work for the last twelve years in a row. We believe that diverse perspectives are critical to achieving health equity. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimers and dementia. The Association provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment to the fullest extent required by law, including race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic. Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual 401(k) retirement plan. Please click HERE for more information. Full-time employees (37.5 hours/week) will enjoy all benefits plus an annual School Visitation Day and an Elder Care Facility Day of their choosing. #J-18808-Ljbffr
The Alzheimers Association is seeking a strategic, results-driven
Director of Field Marketing and Communications
to serve as the lead media relations strategist and spokesperson for the Los Angeles priority market, while overseeing integrated marketing and communications efforts. This role is responsible for driving earned media, shaping proactive storytelling, and managing high-impact press engagement in one of the Associations most visible and complex markets. The Director will also develop and execute localized marketing and communications initiatives that increase awareness, drive engagement, and strengthen the Associations reputation and impact across mission and revenue priorities. Responsibilities Develop and implement a comprehensive marketing and communications plan to support the Associations goals in the priority market, aligning with the organizations national strategic plan. Provide counsel to local leadership and staff on integrated marketing and communications strategies for mission and fundraising initiatives. Lead local media relations efforts, building relationships with media and securing earned media coverage to elevate visibility of the Associations work and impact. Oversee market-level digital and social media strategy, ensuring consistent, engaging content that promotes the full mission and resonates with diverse audiences. Support and activate local marketing campaigns based on national templates across paid, owned, and earned channels to drive constituent engagement and revenue. Manage development of local materials (collateral, newsletters, advertising, web content) that adhere to brand standards and key messaging. Collaborate with national and regional MarComm colleagues to ensure consistency, share best practices, and optimize resources for maximum impact. Monitor and evaluate performance of marketing and communications efforts through data and analytics to measure effectiveness and inform strategy. Serve as a brand ambassador and spokesperson when appropriate, representing the Association in the community and with external partners. Recruit, train, and empower volunteers to serve as spokespersons and community advocates, amplifying the organizations visibility and impact within the priority market. Ensure inclusive and culturally responsive communications, reflecting the Associations commitment to diversity, equity, and inclusion in all outreach efforts. Other duties as assigned
Qualifications
Bachelors degree in marketing, communications, public relations, or related field. 710 years of experience in marketing and communications, with demonstrated success managing integrated strategies. Bilingual in English and Spanish.
Knowledge, Skills And Abilities
Spanish Fluency Required Experience leading communications efforts within a major market or large metropolitan area preferred. Experience working in nonprofit, healthcare, or public health organizations is a plus. Strong media relations experience and familiarity with the local media landscape. Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment. Demonstrated ability to work collaboratively with cross-functional teams. Strong writing, storytelling, and presentation skills. Experience using analytics to inform communications strategies. Strategic thinker with the ability to translate organizational goals into actionable communication strategies. Skilled in developing compelling, mission-driven messaging and creative campaigns. Adept at building relationships with diverse stakeholders, including media, partners, volunteers, and donors. Proficient in digital and social media marketing best practices. Highly organized, detail-oriented, and adaptable. Committed to upholding the Alzheimers Associations values, ethics, and commitment to equity and inclusion. Valid drivers license and ability to travel locally as needed.
Position Details
Title:
Director, Field Marketing and Communications - Bilingual/Spanish Position Location:
Los Angeles - West Territory Full Time:
based on 37.5 hours minimum per week Position Grade & Compensation:
Grade 309
The Alzheimers Associations good faith salary range for this role is between $105,000-$115,000. Reports To:
Sr. Director, Field Marketing and Communications
Who We Are
The Alzheimers Association is the leading voluntary health organization in Alzheimers care, support, and research. Our mission is to lead the way to end Alzheimer's and all other dementiaby accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. The Alzheimers Association announced a landmark $100 million investment in research for 2023. This momentum underscores our commitment to dementia researchour investments today aim to lead to breakthroughs tomorrow. At the Alzheimers Association, our employees are at the core of all we do. Our network of more than 1,750 employees across the United States makes a difference each day for those impacted by Alzheimers and those at risk for the disease. We invite qualified applicants to learn more about the role at www.alz.org/jobs and why weve been recognized as a Best Place to Work for the last twelve years in a row. We believe that diverse perspectives are critical to achieving health equity. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimers and dementia. The Association provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment to the fullest extent required by law, including race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic. Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual 401(k) retirement plan. Please click HERE for more information. Full-time employees (37.5 hours/week) will enjoy all benefits plus an annual School Visitation Day and an Elder Care Facility Day of their choosing. #J-18808-Ljbffr