Overview
The Mars Premium Brands CRM, CDP, and Content Specialist is accountable for establishing and maintaining a personalized 1:1 relationship with each individual consumer to surprise, delight, retain, and turn them into brand ambassadors. This role drives profitable sales growth across D2C eCommerce, Retail, and B2B channels. The individual will create a CRM strategy for Ethel M Chocolates and American Heritage Chocolate and execute it via content creation, email and SMS marketing, the CDP, and collaboration with external agencies. The position utilizes existing CRM and CDP technologies and identifies and implements new technologies to support the CRM strategy. This role works closely with the D2C eCommerce, Owned Retail, B2B, Marketing, and Customer Service teams. Job Description
CRM, CDP, & Content Specialist Locations: Henderson, NV; Chicago, IL; Franklin, TN; Newark, NJ. Hybrid The Mars Premium Brands CRM, CDP, and Content Specialist is accountable for establishing and maintaining a personalized 1:1 relationship with each individual consumer to surprise, delight, retain, and turn them into brand ambassadors. This role is critical to driving profitable sales growth across the D2C eCommerce, Retail, and B2B sales channels. This individual will be tasked with creating a CRM strategy for Ethel M Chocolates and American Heritage Chocolate (Mars Premium Brands) and executing via content creation, email & SMS marketing, the CDP, and external agency collaboration. The individual is expected to utilize existing CRM and CDP technologies to their full potential and identify and implement new technologies to support the CRM strategy. This position will work closely with the D2C eCommerce, Owned Retail, B2B, Marketing, and Customer Service teams. What are we looking for? Bachelor's Degree in Business or Marketing required. Minimum of 3+ years of professional experience managing or supporting a Direct to Consumer (D2C) eCommerce website with high volume sales. Experience with Email and SMS Marketing Previous experience working with and managing agency partners Professional certifications relating to Google/Meta Ads, Google Analytics, and Klaviyo a plus. Stakeholder management experience Experience with data analytics and reporting (PowerBi, Google, etc.) Knowledge of Salesforce Marketing Cloud a plus
What would be your key responsibilities?
Build a consumer engagement, retention, and ambassadorship strategy utilizing touchpoints such as owned websites, email marketing, SMS marketing, user generated content, surveys, and ratings & reviews. The goal is to create an exceptional consumer experience that feels unique and personalized to each individual consumer and drives profitable business growth. Collect first-party and zero-party data with consumer consent. Work with key internal stakeholders to build and maintain accurate data on consumers. Scope, brief, manage, and review the creation of all copy and creative used in direct marketing (email and SMS) with external agencies. Coordinate with internal stakeholders to ensure creative and copy compliance with brand standards. Familiarity with Monday.com or similar work operating systems is a plus. Utilize the Mars Consumer Data Platform (CDP) to identify, build, and manage audiences of consumers with similar behavioral patterns and attributes. Leverage audiences built in the CDP to drive personalization via owned marketing channels and cost-efficient paid marketing (Google, Meta, TikTok, Pinterest). Own CRM performance reporting; understand key email and social metrics, pull and interpret trends, and recommend optimizations across channels. Provide guidance and oversight of UTM usage for reporting and additional sales analytics support. Ensure compliance with the California Consumer Privacy Act (CCPA) and resolve Data Subject Access Requests (DSAR). Own post-purchase surveys and ratings & reviews and optimize them to drive guest engagement and retention while providing insights and opportunities for improvement. Own relationships and partnerships with CRM technology vendors (CRM platform, email marketing, SMS marketing, etc.). Serve as the main point of contact for the teams usage of the Mars CDP. Partner with the central Mars CDP team to scope and manage feature implementations for our brands. Partner with the Customer Service lead to optimize guest interactions, retention, and outreach using existing CRM and CDP technologies. Partner with eCommerce, Owned Retail, and External Sales/B2B teams to identify guest engagement and retention opportunities across sales channels. Collaborate with eCommerce, Owned Retail, External Sales/B2B, R&D and Activity Management, and Demand Planning teams on new product recommendations and portfolio management based on purchasing behavior and guest feedback. Work with eCommerce and Owned Retail to develop, deploy, and measure annual promotional calendars to drive sales and launches while achieving margin and trade budget goals. Identify and launch new technologies to support continuous CRM improvement for Ethel M Chocolates and American Heritage Chocolate. Actively map consumer journeys for existing and proposed journeys; support content creation, project management, and web development scoping to improve and establish new consumer journeys for Mars Premium Brands.
What can you expect from Mars?
Work with over 130,000 associates, guided by The Five Principles. Join a purpose-driven company focused on building the world we want tomorrow, today. Best-in-class learning and development from day one, including Mars University. Industry-competitive salary and benefits package, including a company bonus.
The following statements are included as required disclosures: Mars does not sponsor visas for this role. This position is not eligible for relocation benefits. The base pay range for this position at commencement of employment is between the range listed below; base pay offered may vary depending on factors including job-related knowledge, skills, and experience. The total compensation package includes variable pay, medical and dental benefits, participation in the 401k plan, and paid time off. Details will be provided if an offer is extended. The pay range listed applies to IL: USD 82,748.00 - USD 113,779.00. #J-18808-Ljbffr
The Mars Premium Brands CRM, CDP, and Content Specialist is accountable for establishing and maintaining a personalized 1:1 relationship with each individual consumer to surprise, delight, retain, and turn them into brand ambassadors. This role drives profitable sales growth across D2C eCommerce, Retail, and B2B channels. The individual will create a CRM strategy for Ethel M Chocolates and American Heritage Chocolate and execute it via content creation, email and SMS marketing, the CDP, and collaboration with external agencies. The position utilizes existing CRM and CDP technologies and identifies and implements new technologies to support the CRM strategy. This role works closely with the D2C eCommerce, Owned Retail, B2B, Marketing, and Customer Service teams. Job Description
CRM, CDP, & Content Specialist Locations: Henderson, NV; Chicago, IL; Franklin, TN; Newark, NJ. Hybrid The Mars Premium Brands CRM, CDP, and Content Specialist is accountable for establishing and maintaining a personalized 1:1 relationship with each individual consumer to surprise, delight, retain, and turn them into brand ambassadors. This role is critical to driving profitable sales growth across the D2C eCommerce, Retail, and B2B sales channels. This individual will be tasked with creating a CRM strategy for Ethel M Chocolates and American Heritage Chocolate (Mars Premium Brands) and executing via content creation, email & SMS marketing, the CDP, and external agency collaboration. The individual is expected to utilize existing CRM and CDP technologies to their full potential and identify and implement new technologies to support the CRM strategy. This position will work closely with the D2C eCommerce, Owned Retail, B2B, Marketing, and Customer Service teams. What are we looking for? Bachelor's Degree in Business or Marketing required. Minimum of 3+ years of professional experience managing or supporting a Direct to Consumer (D2C) eCommerce website with high volume sales. Experience with Email and SMS Marketing Previous experience working with and managing agency partners Professional certifications relating to Google/Meta Ads, Google Analytics, and Klaviyo a plus. Stakeholder management experience Experience with data analytics and reporting (PowerBi, Google, etc.) Knowledge of Salesforce Marketing Cloud a plus
What would be your key responsibilities?
Build a consumer engagement, retention, and ambassadorship strategy utilizing touchpoints such as owned websites, email marketing, SMS marketing, user generated content, surveys, and ratings & reviews. The goal is to create an exceptional consumer experience that feels unique and personalized to each individual consumer and drives profitable business growth. Collect first-party and zero-party data with consumer consent. Work with key internal stakeholders to build and maintain accurate data on consumers. Scope, brief, manage, and review the creation of all copy and creative used in direct marketing (email and SMS) with external agencies. Coordinate with internal stakeholders to ensure creative and copy compliance with brand standards. Familiarity with Monday.com or similar work operating systems is a plus. Utilize the Mars Consumer Data Platform (CDP) to identify, build, and manage audiences of consumers with similar behavioral patterns and attributes. Leverage audiences built in the CDP to drive personalization via owned marketing channels and cost-efficient paid marketing (Google, Meta, TikTok, Pinterest). Own CRM performance reporting; understand key email and social metrics, pull and interpret trends, and recommend optimizations across channels. Provide guidance and oversight of UTM usage for reporting and additional sales analytics support. Ensure compliance with the California Consumer Privacy Act (CCPA) and resolve Data Subject Access Requests (DSAR). Own post-purchase surveys and ratings & reviews and optimize them to drive guest engagement and retention while providing insights and opportunities for improvement. Own relationships and partnerships with CRM technology vendors (CRM platform, email marketing, SMS marketing, etc.). Serve as the main point of contact for the teams usage of the Mars CDP. Partner with the central Mars CDP team to scope and manage feature implementations for our brands. Partner with the Customer Service lead to optimize guest interactions, retention, and outreach using existing CRM and CDP technologies. Partner with eCommerce, Owned Retail, and External Sales/B2B teams to identify guest engagement and retention opportunities across sales channels. Collaborate with eCommerce, Owned Retail, External Sales/B2B, R&D and Activity Management, and Demand Planning teams on new product recommendations and portfolio management based on purchasing behavior and guest feedback. Work with eCommerce and Owned Retail to develop, deploy, and measure annual promotional calendars to drive sales and launches while achieving margin and trade budget goals. Identify and launch new technologies to support continuous CRM improvement for Ethel M Chocolates and American Heritage Chocolate. Actively map consumer journeys for existing and proposed journeys; support content creation, project management, and web development scoping to improve and establish new consumer journeys for Mars Premium Brands.
What can you expect from Mars?
Work with over 130,000 associates, guided by The Five Principles. Join a purpose-driven company focused on building the world we want tomorrow, today. Best-in-class learning and development from day one, including Mars University. Industry-competitive salary and benefits package, including a company bonus.
The following statements are included as required disclosures: Mars does not sponsor visas for this role. This position is not eligible for relocation benefits. The base pay range for this position at commencement of employment is between the range listed below; base pay offered may vary depending on factors including job-related knowledge, skills, and experience. The total compensation package includes variable pay, medical and dental benefits, participation in the 401k plan, and paid time off. Details will be provided if an offer is extended. The pay range listed applies to IL: USD 82,748.00 - USD 113,779.00. #J-18808-Ljbffr