Senior Manager Specialty Collections Marketing
Versiti, Inc., Milwaukee, Wisconsin, United States, 53244
Overview
Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.
Position Summary The Senior Manager, Specialty Collections Marketing provides enterprise leadership for Versiti's highest-value specialty donor products—Platelets and Group O blood collections. This role sits within the Integrated Donor Marketing team and is responsible for developing and executing data-driven product marketing strategies that grow donor participation, increase frequency, and ensure Versiti meets forecasted clinical demand while minimizing imports and operational volatility. This leader owns the end-to-end marketing strategy for these products, aligning donor lifecycle marketing, incentives, messaging, and conversion pathways with supply-and-demand forecasting, center capacity, and hospital customer needs. The role partners deeply with Inventory Management, Hospital Services, Recruitment, Donor Services, Call Center, and Operations, and provides direct leadership to specialty marketing and program execution staff. Given the critical revenue, margin, and patient-care impact of Platelet and Group O collections, this role requires advanced analytical capability, strong people leadership, and the ability to influence complex, cross-functional systems at scale.
Total Rewards Package Benefits Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.
Responsibilities
Specialty Product Marketing Strategy 30% Own and execute the integrated marketing strategy for Platelet and Group O collections, including donor acquisition, retention, frequency growth, and reactivation. Serve as the product marketing lead for specialty collections, translating demand forecasts and operational constraints into targeted donor engagement strategies. Develop differentiated value propositions, messaging frameworks, and donor journeys for Platelet and Group O donors.
Demand, Forecasting & Performance Management 20% Partner with Inventory Management and Hospital Services to align marketing strategies with forecasted demand, customer needs, and yield performance. Analyze, forecast, and model specialty collection needs using donor behavior, show rates, center capacity, machine availability, and seasonal trends. Establish and manage KPIs and dashboards for specialty collections performance, providing actionable insights and recommendations to senior leaders.
Integrated Donor Marketing Leadership 25% Actively participate as a senior leader within the Integrated Donor Marketing team, ensuring specialty collections strategies align with enterprise donor lifecycle, frequency, and incentive frameworks. Collaborate with campaign, loyalty, and engagement leads to ensure Platelet and Group O donors experience a cohesive, differentiated journey.
People Leadership & Program Oversight 10% Directly manage and coach the Platelet Program Coordinator and Integrated Donor Marketing Strategist, setting clear priorities, performance expectations, and development plans. Ensure seamless execution of specialty marketing programs across centers, call center, and donor services teams.
Incentives, Conversion & Optimization 10% Lead the development and evaluation of specialty donor incentive strategies in partnership with Donor Marketing and Finance. Design and optimize donor conversion models to identify high‑potential donors and guide frontline recruitment efforts.
Cross-Functional Influence 5% Collaborate and influence across Donor Services, Recruitment, Call Center, Operations, Training, and Marketing to ensure specialty collections strategies are understood, adopted, and executed consistently. Partner with Training & Development to ensure donor‑facing messaging, talking points, and conversion strategies are embedded across teams.
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
Understands and performs in accordance with all applicable regulatory and compliance requirements
Complies with all standard operating policies and procedures
Qualifications Education
Bachelor's Degree Marketing, Business, Communications or related field required
Master's Degree Marketing, Business, Communications or related field desired
Experience
4-6 years Product marketing, donor marketing, analytics, or demand-driven marketing roles required
1-3 years Demonstrated experience leading complex, cross-functional teams and initiatives required
1-3 years Demonstrated experience leading, hiring, developing and engaging team members required
Knowledge, Skills and Abilities
Strong analytical, forecasting, and modeling capability required
Ability to translate complex data into clear marketing and operational strategies required
Proven ability to influence without authority across diverse teams required
Strategic thinker with strong execution discipline required
Excellent communicator required
Strong project planning, execution and change management capabilities required
Tools and Technology
Personal Computer (desk top, lap top, tablet)General office equipment (computer, printer, fax, copy machine) required
Microsoft Suite (Word, Excel, PowerPoint) required
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Position Summary The Senior Manager, Specialty Collections Marketing provides enterprise leadership for Versiti's highest-value specialty donor products—Platelets and Group O blood collections. This role sits within the Integrated Donor Marketing team and is responsible for developing and executing data-driven product marketing strategies that grow donor participation, increase frequency, and ensure Versiti meets forecasted clinical demand while minimizing imports and operational volatility. This leader owns the end-to-end marketing strategy for these products, aligning donor lifecycle marketing, incentives, messaging, and conversion pathways with supply-and-demand forecasting, center capacity, and hospital customer needs. The role partners deeply with Inventory Management, Hospital Services, Recruitment, Donor Services, Call Center, and Operations, and provides direct leadership to specialty marketing and program execution staff. Given the critical revenue, margin, and patient-care impact of Platelet and Group O collections, this role requires advanced analytical capability, strong people leadership, and the ability to influence complex, cross-functional systems at scale.
Total Rewards Package Benefits Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.
Responsibilities
Specialty Product Marketing Strategy 30% Own and execute the integrated marketing strategy for Platelet and Group O collections, including donor acquisition, retention, frequency growth, and reactivation. Serve as the product marketing lead for specialty collections, translating demand forecasts and operational constraints into targeted donor engagement strategies. Develop differentiated value propositions, messaging frameworks, and donor journeys for Platelet and Group O donors.
Demand, Forecasting & Performance Management 20% Partner with Inventory Management and Hospital Services to align marketing strategies with forecasted demand, customer needs, and yield performance. Analyze, forecast, and model specialty collection needs using donor behavior, show rates, center capacity, machine availability, and seasonal trends. Establish and manage KPIs and dashboards for specialty collections performance, providing actionable insights and recommendations to senior leaders.
Integrated Donor Marketing Leadership 25% Actively participate as a senior leader within the Integrated Donor Marketing team, ensuring specialty collections strategies align with enterprise donor lifecycle, frequency, and incentive frameworks. Collaborate with campaign, loyalty, and engagement leads to ensure Platelet and Group O donors experience a cohesive, differentiated journey.
People Leadership & Program Oversight 10% Directly manage and coach the Platelet Program Coordinator and Integrated Donor Marketing Strategist, setting clear priorities, performance expectations, and development plans. Ensure seamless execution of specialty marketing programs across centers, call center, and donor services teams.
Incentives, Conversion & Optimization 10% Lead the development and evaluation of specialty donor incentive strategies in partnership with Donor Marketing and Finance. Design and optimize donor conversion models to identify high‑potential donors and guide frontline recruitment efforts.
Cross-Functional Influence 5% Collaborate and influence across Donor Services, Recruitment, Call Center, Operations, Training, and Marketing to ensure specialty collections strategies are understood, adopted, and executed consistently. Partner with Training & Development to ensure donor‑facing messaging, talking points, and conversion strategies are embedded across teams.
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
Understands and performs in accordance with all applicable regulatory and compliance requirements
Complies with all standard operating policies and procedures
Qualifications Education
Bachelor's Degree Marketing, Business, Communications or related field required
Master's Degree Marketing, Business, Communications or related field desired
Experience
4-6 years Product marketing, donor marketing, analytics, or demand-driven marketing roles required
1-3 years Demonstrated experience leading complex, cross-functional teams and initiatives required
1-3 years Demonstrated experience leading, hiring, developing and engaging team members required
Knowledge, Skills and Abilities
Strong analytical, forecasting, and modeling capability required
Ability to translate complex data into clear marketing and operational strategies required
Proven ability to influence without authority across diverse teams required
Strategic thinker with strong execution discipline required
Excellent communicator required
Strong project planning, execution and change management capabilities required
Tools and Technology
Personal Computer (desk top, lap top, tablet)General office equipment (computer, printer, fax, copy machine) required
Microsoft Suite (Word, Excel, PowerPoint) required
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