Senior Publisher Development Manager – CPL Lead Generation
Motive Interactive, San Diego, California, United States, 92189
Senior Publisher Development Manager – CPL Lead Generation
About Motive Interactive
Motive Interactive is a performance-based lead-generation network with 20+ years of industry experience. We work with large-scale
direct publishers
who generate CPL traffic across insurance, health, home services, auto, finance, and other high-value verticals.
We do
not
run influencer programs, e-commerce coupon sites, or brand-side affiliate programs. We work with
real traffic operators
running paid media, native, search, display, email, push, social, and proprietary funnels.
The Role This role is not account management. It is
publisher acquisition and revenue growth .
We are looking for a
senior-level publisher operator
who already has a book of business and knows how to recruit, activate, and scale
direct CPL publishers .
You will be responsible for:
Bringing new publishers into the Motive ecosystem
Activating them quickly
Scaling volume
Maintaining lead quality
If you don’t already have relationships with traffic owners who move real CPL volume, this role will not be a fit.
What You Will Do
Recruit and onboard
direct CPL publishers
(not sub-networks)
Launch new traffic partners across multiple verticals
Negotiate payouts, caps, testing budgets, and scale plans
Monitor lead quality, conversion rates, and advertiser performance
Work with compliance and analytics to protect traffic integrity
Grow your own portfolio of revenue-producing publisher relationships
Who This Is For You should apply if you:
Have
2+ years
of experience working in lead generation, CPA or CPL networks
Have a
real book of publishers
(paid traffic, SEO, email, native, social, etc.)
Know how to evaluate traffic quality, EPCs, lead scoring, and conversion data
Have worked at a
network, lead gen company, or traffic brokerage
Are comfortable negotiating deals and scaling volume
Who This Is NOT For This role is
not
for:
E-commerce affiliate managers
Influencer or creator program managers
Brand-side affiliate coordinators
SaaS referral marketers
Coupon, cashback, or loyalty program managers
We are looking for
traffic and revenue operators
— not program administrators.
Bonus If You Have
Experience in insurance, Medicare, health, home services, auto, or finance lead gen
History of scaling CPL offers to high volume
Understanding of compliance, TCPA, and lead quality controls
Experience with Everflow, HasOffers, CAKE, Voluum, or similar platforms
Compensation & Why This Is Attractive
Competitive base salary
High commission on the revenue you bring in
Remote, flexible work
Your publisher book is respected and rewarded
You control your upside
This is a role where a strong operator can make
very real money . Learn more about Motive Interactive
#J-18808-Ljbffr
direct publishers
who generate CPL traffic across insurance, health, home services, auto, finance, and other high-value verticals.
We do
not
run influencer programs, e-commerce coupon sites, or brand-side affiliate programs. We work with
real traffic operators
running paid media, native, search, display, email, push, social, and proprietary funnels.
The Role This role is not account management. It is
publisher acquisition and revenue growth .
We are looking for a
senior-level publisher operator
who already has a book of business and knows how to recruit, activate, and scale
direct CPL publishers .
You will be responsible for:
Bringing new publishers into the Motive ecosystem
Activating them quickly
Scaling volume
Maintaining lead quality
If you don’t already have relationships with traffic owners who move real CPL volume, this role will not be a fit.
What You Will Do
Recruit and onboard
direct CPL publishers
(not sub-networks)
Launch new traffic partners across multiple verticals
Negotiate payouts, caps, testing budgets, and scale plans
Monitor lead quality, conversion rates, and advertiser performance
Work with compliance and analytics to protect traffic integrity
Grow your own portfolio of revenue-producing publisher relationships
Who This Is For You should apply if you:
Have
2+ years
of experience working in lead generation, CPA or CPL networks
Have a
real book of publishers
(paid traffic, SEO, email, native, social, etc.)
Know how to evaluate traffic quality, EPCs, lead scoring, and conversion data
Have worked at a
network, lead gen company, or traffic brokerage
Are comfortable negotiating deals and scaling volume
Who This Is NOT For This role is
not
for:
E-commerce affiliate managers
Influencer or creator program managers
Brand-side affiliate coordinators
SaaS referral marketers
Coupon, cashback, or loyalty program managers
We are looking for
traffic and revenue operators
— not program administrators.
Bonus If You Have
Experience in insurance, Medicare, health, home services, auto, or finance lead gen
History of scaling CPL offers to high volume
Understanding of compliance, TCPA, and lead quality controls
Experience with Everflow, HasOffers, CAKE, Voluum, or similar platforms
Compensation & Why This Is Attractive
Competitive base salary
High commission on the revenue you bring in
Remote, flexible work
Your publisher book is respected and rewarded
You control your upside
This is a role where a strong operator can make
very real money . Learn more about Motive Interactive
#J-18808-Ljbffr