Overview
Job Title:
Digital Advertising Strategist Company:
Acadia Healthcare Location:
Franklin, TN (Remote) Job Type:
Full-time Benefits:
Medical, Dental, Vision, Life, Retirement, PTO Posted:
3 days ago
Description The Performance Marketing Strategist is responsible for planning, executing, and optimizing marketing across paid online advertising, referral partner listing profiles and ads, traditional media, and Search Engine Optimization paired with Artificial Intelligence Optimization (SEO & AIO). This role sets the integrated strategy for assigned facilities and lines of business and delivers measurable growth across inquiries, admissions, and revenue.
Responsibilities
Own end-to-end media strategy across paid digital, referral platforms, traditional media, SEO, and AI-assisted optimization.
Plan and optimize campaigns across platforms, budgets, audiences, creatives, and landing pages.
Manage referral partner listings and ads, ensuring accuracy, visibility, and measurable impact.
Coordinate planning, buying, creative, and measurement for radio, TV, and out-of-home media.
Lead SEO strategy across technical health, content, local search, and link-earning.
Use AI tools responsibly to accelerate content ideation and optimization with human review.
Own measurement, attribution, and reporting; connect performance to KPIs.
Deliver clear insights and recommendations to stakeholders.
Educate and enable teams through training, documentation, and best-practice sharing.
Manage projects, timelines, and shifting priorities while building strong stakeholder relationships.
Qualifications
Bachelor's degree in marketing, communications, or a related field.
4+ years of hands-on experience managing paid online advertising (Google Ads, Microsoft Ads, Meta Ads Manager, programmatic display/video).
4+ years of experience with digital analytics (Google Analytics 4, Looker Studio or similar Business Intelligence dashboards).
2+ years of project management experience leading cross-functional initiatives.
2+ years of experience with Search Engine Optimization (on-page, off-page, technical); experience in local search ecosystems preferred.
Experience planning or coordinating traditional media (radio, television, out-of-home) is strongly preferred.
Skills & Capabilities
Proven ability to develop strategy and execute
Strong analytical skills
Proficiency with content management systems for frontend updates
Familiarity with HTML and Cascading Style Sheets basics and common web technologies
Excellent written and verbal communication skills
Superior organization and attention to detail
High integrity when working with sensitive data
Flexibility and eagerness to learn new platforms and approaches, including AI-assisted workflows.
Collaborative mindset
#J-18808-Ljbffr
Digital Advertising Strategist Company:
Acadia Healthcare Location:
Franklin, TN (Remote) Job Type:
Full-time Benefits:
Medical, Dental, Vision, Life, Retirement, PTO Posted:
3 days ago
Description The Performance Marketing Strategist is responsible for planning, executing, and optimizing marketing across paid online advertising, referral partner listing profiles and ads, traditional media, and Search Engine Optimization paired with Artificial Intelligence Optimization (SEO & AIO). This role sets the integrated strategy for assigned facilities and lines of business and delivers measurable growth across inquiries, admissions, and revenue.
Responsibilities
Own end-to-end media strategy across paid digital, referral platforms, traditional media, SEO, and AI-assisted optimization.
Plan and optimize campaigns across platforms, budgets, audiences, creatives, and landing pages.
Manage referral partner listings and ads, ensuring accuracy, visibility, and measurable impact.
Coordinate planning, buying, creative, and measurement for radio, TV, and out-of-home media.
Lead SEO strategy across technical health, content, local search, and link-earning.
Use AI tools responsibly to accelerate content ideation and optimization with human review.
Own measurement, attribution, and reporting; connect performance to KPIs.
Deliver clear insights and recommendations to stakeholders.
Educate and enable teams through training, documentation, and best-practice sharing.
Manage projects, timelines, and shifting priorities while building strong stakeholder relationships.
Qualifications
Bachelor's degree in marketing, communications, or a related field.
4+ years of hands-on experience managing paid online advertising (Google Ads, Microsoft Ads, Meta Ads Manager, programmatic display/video).
4+ years of experience with digital analytics (Google Analytics 4, Looker Studio or similar Business Intelligence dashboards).
2+ years of project management experience leading cross-functional initiatives.
2+ years of experience with Search Engine Optimization (on-page, off-page, technical); experience in local search ecosystems preferred.
Experience planning or coordinating traditional media (radio, television, out-of-home) is strongly preferred.
Skills & Capabilities
Proven ability to develop strategy and execute
Strong analytical skills
Proficiency with content management systems for frontend updates
Familiarity with HTML and Cascading Style Sheets basics and common web technologies
Excellent written and verbal communication skills
Superior organization and attention to detail
High integrity when working with sensitive data
Flexibility and eagerness to learn new platforms and approaches, including AI-assisted workflows.
Collaborative mindset
#J-18808-Ljbffr