Manager, Integrated Brand & PR Communications
Zaxby's, Atlanta, Georgia, United States, 30383
At Zaxbys, we dont just serve chickenwe serve sauce, swagger, and stories that sizzle. As the
Manager of Integrated Brand & PR Communications , youll be the voice behind the headlines, helping cement Zaxbys as the Saucy Chicken Chain. From national news to local buzz, youll lead the charge in making sure the world knows exactly whos got the sauce (hint: its us). This role is equal parts strategist, storyteller, and cultural antennabuilding crave-worthy narratives, managing real-time moments, and partnering across teams to keep Zaxbys in the conversation and in the culture. Youll drive breakthrough PR campaigns, spotlight bold brand moves, and inspire fans everywhere to find their own sauce. Responsible for the execution of our public relations efforts, brand storytelling, and cultural engagement initiatives, this role is responsible for managing day-to-day PR agency relations, developing compelling narratives that bring the Zaxbys brand to life, and executing integrated communications strategies across channelsfrom national media to new market openings to our brand LinkedIn Channel. Youll serve as a key partner across marketing, operations, and franchise development, ensuring Zaxbys remains timely, relevant, and responsive in both proactive and reactive communications. You Might Be a Great Fit If You Have a sharp pulse on culture, media, and conversationand know how to turn whats happening now into timely, brand-right storytelling. Are equally comfortable developing a strategic PR narrative as you are rolling up your sleeves to execute, from managing agencies and pitching media to shaping social-first moments. Thrive in fast-moving environments where agility, sound judgment, and collaboration across teams are essential. Bring a people-first mindset and take pride in protecting, elevating, and amplifying a brand with confidence, clarity, and a whole lot of sauce.
This position is based in
Atlanta, GA area
and allows for a hybrid work schedule that includes 3 in-office days per week. Benefits Include Medical, Dental and Vision insurance Company-paid Disability, Life and Critical Illness insurance 401K participation with Company match 50% off meal discount at company-owned locations Child Care Assistance Education Assistance Program Parental Leave PTO and Company Holidays
Essential Job Functions Essential duties may include but are not limited to the following: Brand & PR Strategy Support, collaborate, and help manage the annual brand PR calendar in alignment with broader marketing goals with PR agency of record. Support Director of Brand Marketing in Zaxbys storytelling efforts across owned, earned, and partner channelsincluding evergreen brand initiatives, limited-time promotions, and novelty partnerships. Act as the day-to-day lead for Zaxbys PR agency, ensuring timely coordination, high-impact placements, and brand consistency.
Cultural Activations & Novelty Campaigns Collaborate with creative agency and cross-functional teams to concept, support, and execute culturally relevant brand activations and limited-time partnerships. Support Director of Brand Marketing with project management tasks for Brand-In-Culture activations in Zaxbys GTM cross-functional team. Support execution of high-profile novelty launches, from PR planning to post-campaign analysis. Partner with Sr. Manager of Influencer and Community Engagement to bring big, bold activation ideas to life.
Media Inquiries, Crisis & Reputation Management Serve as a key contact for daily media inquiries, crisis communications and issues management, partnering with leadership and external agencies to ensure a timely and brand-safe response. Responsible for management of Brand PR inbox and monitoring daily media inquiries.
Digital & Owned Channel Comms Integration Oversee brand communication updates to Zaxbys web properties including the pressroom, general web copy updates, product promo page copy development, etc. Lead strategy and community management for Zaxbys LinkedIn channel to elevate brand voice and industry presence.
Comms Asset Development Prepare PR briefing for agency and manage development of media materials including press releases, media alerts, fact sheets, and campaign toolkits designed to drive earned media coverage.
Franchise & Market Development Support Support new store openings (NSOs) with tailored PR strategies for new market entries local markets, and franchisee-led initiatives. Provide consultative comms support to the Franchise Development team to align storytelling with growth goals.
Performance Management Analyze campaign performance, media coverage, and PR ROI to inform future strategy.
Key Competencies Proven track record managing high-impact PR campaigns, cultural activations, and crisis communications Strong experience managing external agencies and internal stakeholders Deep understanding of the media landscape, influencer culture, and digital storytelling Budget management experience with an ability to strategically allocate and optimize spend Exceptional communication and project management skills Experience with CMS platforms, LinkedIn strategy, and content development is a plus Background in QSR, franchise, or consumer lifestyle brands preferred
Education And Experience Guidelines Education: Bachelors degree in Public Relations, Communications, IMC, or related field preferred; or equivalent combination of education and experience Experience: 4-6 years of experience in public relations, brand communications, or integrated marketing
Zaxbys Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law. Pay Range $95,000 - $120,000 #J-18808-Ljbffr
Manager of Integrated Brand & PR Communications , youll be the voice behind the headlines, helping cement Zaxbys as the Saucy Chicken Chain. From national news to local buzz, youll lead the charge in making sure the world knows exactly whos got the sauce (hint: its us). This role is equal parts strategist, storyteller, and cultural antennabuilding crave-worthy narratives, managing real-time moments, and partnering across teams to keep Zaxbys in the conversation and in the culture. Youll drive breakthrough PR campaigns, spotlight bold brand moves, and inspire fans everywhere to find their own sauce. Responsible for the execution of our public relations efforts, brand storytelling, and cultural engagement initiatives, this role is responsible for managing day-to-day PR agency relations, developing compelling narratives that bring the Zaxbys brand to life, and executing integrated communications strategies across channelsfrom national media to new market openings to our brand LinkedIn Channel. Youll serve as a key partner across marketing, operations, and franchise development, ensuring Zaxbys remains timely, relevant, and responsive in both proactive and reactive communications. You Might Be a Great Fit If You Have a sharp pulse on culture, media, and conversationand know how to turn whats happening now into timely, brand-right storytelling. Are equally comfortable developing a strategic PR narrative as you are rolling up your sleeves to execute, from managing agencies and pitching media to shaping social-first moments. Thrive in fast-moving environments where agility, sound judgment, and collaboration across teams are essential. Bring a people-first mindset and take pride in protecting, elevating, and amplifying a brand with confidence, clarity, and a whole lot of sauce.
This position is based in
Atlanta, GA area
and allows for a hybrid work schedule that includes 3 in-office days per week. Benefits Include Medical, Dental and Vision insurance Company-paid Disability, Life and Critical Illness insurance 401K participation with Company match 50% off meal discount at company-owned locations Child Care Assistance Education Assistance Program Parental Leave PTO and Company Holidays
Essential Job Functions Essential duties may include but are not limited to the following: Brand & PR Strategy Support, collaborate, and help manage the annual brand PR calendar in alignment with broader marketing goals with PR agency of record. Support Director of Brand Marketing in Zaxbys storytelling efforts across owned, earned, and partner channelsincluding evergreen brand initiatives, limited-time promotions, and novelty partnerships. Act as the day-to-day lead for Zaxbys PR agency, ensuring timely coordination, high-impact placements, and brand consistency.
Cultural Activations & Novelty Campaigns Collaborate with creative agency and cross-functional teams to concept, support, and execute culturally relevant brand activations and limited-time partnerships. Support Director of Brand Marketing with project management tasks for Brand-In-Culture activations in Zaxbys GTM cross-functional team. Support execution of high-profile novelty launches, from PR planning to post-campaign analysis. Partner with Sr. Manager of Influencer and Community Engagement to bring big, bold activation ideas to life.
Media Inquiries, Crisis & Reputation Management Serve as a key contact for daily media inquiries, crisis communications and issues management, partnering with leadership and external agencies to ensure a timely and brand-safe response. Responsible for management of Brand PR inbox and monitoring daily media inquiries.
Digital & Owned Channel Comms Integration Oversee brand communication updates to Zaxbys web properties including the pressroom, general web copy updates, product promo page copy development, etc. Lead strategy and community management for Zaxbys LinkedIn channel to elevate brand voice and industry presence.
Comms Asset Development Prepare PR briefing for agency and manage development of media materials including press releases, media alerts, fact sheets, and campaign toolkits designed to drive earned media coverage.
Franchise & Market Development Support Support new store openings (NSOs) with tailored PR strategies for new market entries local markets, and franchisee-led initiatives. Provide consultative comms support to the Franchise Development team to align storytelling with growth goals.
Performance Management Analyze campaign performance, media coverage, and PR ROI to inform future strategy.
Key Competencies Proven track record managing high-impact PR campaigns, cultural activations, and crisis communications Strong experience managing external agencies and internal stakeholders Deep understanding of the media landscape, influencer culture, and digital storytelling Budget management experience with an ability to strategically allocate and optimize spend Exceptional communication and project management skills Experience with CMS platforms, LinkedIn strategy, and content development is a plus Background in QSR, franchise, or consumer lifestyle brands preferred
Education And Experience Guidelines Education: Bachelors degree in Public Relations, Communications, IMC, or related field preferred; or equivalent combination of education and experience Experience: 4-6 years of experience in public relations, brand communications, or integrated marketing
Zaxbys Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law. Pay Range $95,000 - $120,000 #J-18808-Ljbffr