Marketing & Social Media Coordinator
HUNT Real Estate, Buffalo, New York, United States, 14266
All Jobs > Marketing & Social Media Coordinator
The Marketing & Social Media Coordinator supports the execution of HRECs marketing initiatives with a focus on social media management, agent-facing marketing support, and ongoing administrative and coordination responsibilities within the Marketing department. This role is responsible for creating and managing social media content, maintaining brand-consistent marketing materials, and supporting internal marketing workflows, tools, and programs across the organization.
Working closely with the Chief Marketing Officer, Creative Director, and HUNT Marketing Services team, the Marketing & Social Media Coordinator ensures marketing platforms, templates, and programs are executed efficiently, consistently, and in alignment with brand and compliance standards.
Primary Functions
Social Media & Digital Marketing
Manage day-to-day social media activity for HREC, including content creation, scheduling, posting, and monitoring across platforms such as Facebook, Instagram, and LinkedIn.
Plan, execute, and manage the social media content calendar using Hootsuite, including scheduling posts, monitoring activity, and supporting branch submissions through the platform.
Design social media graphics and content with an understanding of how messaging and tone vary by platform and audience.
Ensure all social media content is brand-compliant, Department of Statecompliant, and aligned with overall marketing strategy.
Engage with sales professionals, branches, and local organizations on social platforms to support brand visibility and awareness.
Monitor and respond to social media comments, direct messages, and tagged content, ensuring timely, professional engagement and escalating issues as appropriate.
Serve as a resource for sales professionals and staff with questions related to social media best practices and platform usage.
Maintain working knowledge of HRECs marketing tools and programs to support marketing-related inquiries from sales professionals and staff.
Agent & Listing Marketing Support
Coordinate the creation and delivery of marketing materials for sales professionals, including listing marketing assets and recurring agent programs. Create and maintain recurring marketing materials and campaigns to support sales professionals and company marketing programs. Serve as a point of contact for routine marketing and social media-related requests from sales professionals and branch staff.
Templates, Tools & Platforms
Maintain and manage branded Canva templates for agent and listing marketing, ensuring consistency and proper usage. Support sales professionals and administrative staff in the effective use of Canva and Hootsuite. Assist in maintaining organized libraries of marketing assets and templates.
Marketing Events, Training & Education
Support the promotion of internal and external marketing events. Assist with marketing communications related to company programs and campaigns.
Operations & Administrative Support
Manage project timelines to ensure timely completion of assigned marketing tasks. Track participation and billing for recurring marketing programs, including maintaining spreadsheets and enrollment records. Support ongoing administrative and operational marketing tasks essential to the day-to-day function of the Marketing department. Assist with general marketing coordination and reporting as needed.
Requirements Education/Certification Qualifications
Strong social media skills, including content creation, basic design, and an understanding of different platforms, audiences, and messaging styles. Experience managing business social media accounts preferred. Proficiency with Canva desired; experience with Adobe Creative Suite is a plus. Experience using social media management tools such as Hootsuite. Comfortable answering questions and providing guidance on social media and marketing best practices. Experience working in a professional office environment, with familiarity navigating internal processes, deadlines, and multiple stakeholders. Willingness and ability to quickly learn internal marketing tools, platforms, and programs. Strong organizational skills with the ability to manage multiple tasks and deadlines. Excellent written and verbal communication skills. Ability to work collaboratively while also handling independent tasks. Knowledge of the real estate industry is a plus, but not required.
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Agent & Listing Marketing Support
Coordinate the creation and delivery of marketing materials for sales professionals, including listing marketing assets and recurring agent programs. Create and maintain recurring marketing materials and campaigns to support sales professionals and company marketing programs. Serve as a point of contact for routine marketing and social media-related requests from sales professionals and branch staff.
Templates, Tools & Platforms
Maintain and manage branded Canva templates for agent and listing marketing, ensuring consistency and proper usage. Support sales professionals and administrative staff in the effective use of Canva and Hootsuite. Assist in maintaining organized libraries of marketing assets and templates.
Marketing Events, Training & Education
Support the promotion of internal and external marketing events. Assist with marketing communications related to company programs and campaigns.
Operations & Administrative Support
Manage project timelines to ensure timely completion of assigned marketing tasks. Track participation and billing for recurring marketing programs, including maintaining spreadsheets and enrollment records. Support ongoing administrative and operational marketing tasks essential to the day-to-day function of the Marketing department. Assist with general marketing coordination and reporting as needed.
Requirements Education/Certification Qualifications
Strong social media skills, including content creation, basic design, and an understanding of different platforms, audiences, and messaging styles. Experience managing business social media accounts preferred. Proficiency with Canva desired; experience with Adobe Creative Suite is a plus. Experience using social media management tools such as Hootsuite. Comfortable answering questions and providing guidance on social media and marketing best practices. Experience working in a professional office environment, with familiarity navigating internal processes, deadlines, and multiple stakeholders. Willingness and ability to quickly learn internal marketing tools, platforms, and programs. Strong organizational skills with the ability to manage multiple tasks and deadlines. Excellent written and verbal communication skills. Ability to work collaboratively while also handling independent tasks. Knowledge of the real estate industry is a plus, but not required.
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