Associate Digital Marketing Manager
Mativ Holdings, Inc., Alpharetta, Georgia, United States, 30239
Overview
Mativ is a global leader in specialty materials headquartered in Alpharetta, Georgia. The Company offers a wide range of critical components and engineered solutions that connect, protect, and purify our world.
Position Title:
Associate Manager, Digital Communications
Role Description Mativ is currently searching for an
Associate Manager, Digital Communications
to join our Neenah® Fine Paper and Packaging (P&P) marketing team. We are looking for a creative and detail-oriented individual who is passionate about visual storytelling across our customers’ and prospects’ digital experiences with our market-leading brands within both our B2B commercial and B2C consumer businesses. This is a full-time, hybrid opportunity to work in our corporate headquarters in Alpharetta, Georgia at a minimum of 3 days per week.
Reporting to the
Digital Marketing Manager , you will be responsible for assisting in the execution of social media, influencer marketing, web design, search engine optimization (SEO), search engine marketing (SEM) and other digital engagement tactics. You will work in partnership with team members across Marketing Communications (MARCOM), Product Marketing, IT, Sales and Customer Service. The ideal candidate is a team player who thrives in a collaborative environment that challenges them to bring new ideas and solutions. You will participate in strategic development with departmental stakeholders to gather information, coordinate initiatives, gather feedback and ensure projects are on time and on budget. We are looking for an individual with integrity, authenticity, innovation and drive!
Responsibilities The specific responsibilities of the
Associate Manager, Digital Communications
will include, but are not limited to, the duties outlined below:
Social Media Management
Update the social media calendar to align with strategies outlined in the yearly integrated marketing plan (IMP)
Work alongside the Digital Marketing Manager and Product Managers to gain appropriate internal approvals for social copy and imagery prior to posting online, ensuring all social content and messaging adheres to brand guidelines, maintains a consistent brand voice and image, and aligns with each social platform’s specific audience
Schedule posts across social platforms (i.e. Meta, Pinterest, LinkedIn, etc.) utilizing content marketing tools, like Sprout Social and Later Analytics
Source, curate and organize relevant, on-brand user-generated content (UGC) and manage permissions to repost
Engage community via monitoring and timely responses to audience posts and direct messages; occasionally offer “surprise and delight” gifts to specific identified audiences
Support content creation workflow by writing briefs and shipping samples to content creators, third-party agencies, and in-house creative team
Resize, crop, and optimize graphics for platform specifications and accessibility; prepare production-ready files for internal and external teams
Create simple thumbnail, template, and presentation materials
Conduct social listening exercises to evaluate audience sentiment, brand successes and opportunities for improvement, competitive communications, and industry trends
Provide monthly reports and analytics on key performance indicators (KPIs) including engagement and follower growth to help achieve stakeholder goals
Photography & Videography Support
Partner with MARCOM team members to identify photography and video needs for social media purposes, including brand and product campaigns, on-site and off-site events, customer interactions, etc.
Write briefs and image shot lists to provide direction to professional photographer partners
Source, acquire and manage materials, samples and props
Attend and assist with off-site photo and video shoots as needed to ensure social media content is captured
Manage imagery consolidation and organization in our data asset management (DAM) system
Manage and archive asset usage rights, licensing terms, and permissions for future reference and compliance
Website(s) Management
Assist the daily management and upkeep of multiple P&P brand websites and page templates; load assets and conduct quality assurance prior to live launch
Collaborate with team members and stakeholders to contribute to the design and development of future-state P&P websites, ensuring alignment with brand, accessibility, SEO and usability standards
Craft short-form articles and blog content to enhance company thought leadership across respective industry verticals; publish to site with stakeholder approval
Reformat and repurpose long-form assets (blogs, case studies, campaigns) into short form content for social, email and web
Oversee search engine optimization (SEO), generative engine optimization (GEO) and answer engine optimization (AEO) efforts to increase visibility, inbound traffic and qualified leads
Provide monthly site reports and analytics on key performance indicators (KPIs) to identify optimization opportunities for measurable growth; translate data into actionable recommendations that inform strategy and continuous improvement
Provide eCommerce retailer analytics via third-party agency partners to understand return on ad spend (ROAS), brand page metrics and campaign successes; translate into recommendations for eComm optimization
Set up marketing campaigns in customer relationship management (CRM) system, specifically Salesforce.com, to manage, track and analyze lead generation activities
Upload leads gained from events and external campaigns to the CRM, cleanse data, and disseminate to sales team managers
Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Communications preferred
2-4 years digital experience required
Strong proficiency in Microsoft Office
Design experience and graphic skills in Adobe Creative Suite (Photoshop, Illustrator, Express)
Writing proficiency and AP Stylebook knowledge
Artificial intelligence (AI) education or experience is a nice-to-have, but not required
Ability to work competently between in-person office setting and independent virtual/remote setting
Strong communication skills to articulate and present insights and influence leadership decisions
Exceptional project management skills with a demonstrated ability to successfully manage multiple project concurrently
Highly collaborative; seeks out and responds well to feedback and direction from others
What We Offer At Mativ, our benefits reflect how much we value and care for each other. We know that employees and their families have unique needs, so our comprehensive benefits offer flexibility, quality, and affordability. Here are just a few of the ways we support your well-being and that of your loved ones:
Medical, dental and vision insurance
Preferred Provider Organization (PPO)
Exclusive Provider Organization (EPO)
Company-paid basic life insurance and Additional voluntary life coverage
Paid vacation and competitive personal time off
401(k) savings plan with company match
Employee assistance programs – available 24/7 to you and your family
Wellness and Work Life Support - career development and educational assistance
About Mativ Mativ Holdings, Inc. is a global leader in specialty materials headquartered in Alpharetta, Georgia. The company connects, protects, and purifies the world every day through a wide range of critical components and engineered solutions that solve our customers’ most complex challenges. We manufacture on three continents and generate sales in nearly 100 countries through our family of business-to-business and consumer product brands. The company’s two segments, Filtration & Advanced Materials and Sustainable & Adhesive Solutions, target premium applications across diversified and growing end-markets, from filtration to healthcare to sustainable packaging and more. Our broad portfolio of technologies combines polymers, fibers, and resins to optimize the performance of our customers’ products across multiple stages of the value chain. Our leading positions are a testament to our best-in-class global manufacturing, supply chain, and materials science capabilities. We drive innovation and enhance performance, finding potential in the impossible.
Mativ and its subsidiaries are Equal Opportunity Employers. Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Position Title:
Associate Manager, Digital Communications
Role Description Mativ is currently searching for an
Associate Manager, Digital Communications
to join our Neenah® Fine Paper and Packaging (P&P) marketing team. We are looking for a creative and detail-oriented individual who is passionate about visual storytelling across our customers’ and prospects’ digital experiences with our market-leading brands within both our B2B commercial and B2C consumer businesses. This is a full-time, hybrid opportunity to work in our corporate headquarters in Alpharetta, Georgia at a minimum of 3 days per week.
Reporting to the
Digital Marketing Manager , you will be responsible for assisting in the execution of social media, influencer marketing, web design, search engine optimization (SEO), search engine marketing (SEM) and other digital engagement tactics. You will work in partnership with team members across Marketing Communications (MARCOM), Product Marketing, IT, Sales and Customer Service. The ideal candidate is a team player who thrives in a collaborative environment that challenges them to bring new ideas and solutions. You will participate in strategic development with departmental stakeholders to gather information, coordinate initiatives, gather feedback and ensure projects are on time and on budget. We are looking for an individual with integrity, authenticity, innovation and drive!
Responsibilities The specific responsibilities of the
Associate Manager, Digital Communications
will include, but are not limited to, the duties outlined below:
Social Media Management
Update the social media calendar to align with strategies outlined in the yearly integrated marketing plan (IMP)
Work alongside the Digital Marketing Manager and Product Managers to gain appropriate internal approvals for social copy and imagery prior to posting online, ensuring all social content and messaging adheres to brand guidelines, maintains a consistent brand voice and image, and aligns with each social platform’s specific audience
Schedule posts across social platforms (i.e. Meta, Pinterest, LinkedIn, etc.) utilizing content marketing tools, like Sprout Social and Later Analytics
Source, curate and organize relevant, on-brand user-generated content (UGC) and manage permissions to repost
Engage community via monitoring and timely responses to audience posts and direct messages; occasionally offer “surprise and delight” gifts to specific identified audiences
Support content creation workflow by writing briefs and shipping samples to content creators, third-party agencies, and in-house creative team
Resize, crop, and optimize graphics for platform specifications and accessibility; prepare production-ready files for internal and external teams
Create simple thumbnail, template, and presentation materials
Conduct social listening exercises to evaluate audience sentiment, brand successes and opportunities for improvement, competitive communications, and industry trends
Provide monthly reports and analytics on key performance indicators (KPIs) including engagement and follower growth to help achieve stakeholder goals
Photography & Videography Support
Partner with MARCOM team members to identify photography and video needs for social media purposes, including brand and product campaigns, on-site and off-site events, customer interactions, etc.
Write briefs and image shot lists to provide direction to professional photographer partners
Source, acquire and manage materials, samples and props
Attend and assist with off-site photo and video shoots as needed to ensure social media content is captured
Manage imagery consolidation and organization in our data asset management (DAM) system
Manage and archive asset usage rights, licensing terms, and permissions for future reference and compliance
Website(s) Management
Assist the daily management and upkeep of multiple P&P brand websites and page templates; load assets and conduct quality assurance prior to live launch
Collaborate with team members and stakeholders to contribute to the design and development of future-state P&P websites, ensuring alignment with brand, accessibility, SEO and usability standards
Craft short-form articles and blog content to enhance company thought leadership across respective industry verticals; publish to site with stakeholder approval
Reformat and repurpose long-form assets (blogs, case studies, campaigns) into short form content for social, email and web
Oversee search engine optimization (SEO), generative engine optimization (GEO) and answer engine optimization (AEO) efforts to increase visibility, inbound traffic and qualified leads
Provide monthly site reports and analytics on key performance indicators (KPIs) to identify optimization opportunities for measurable growth; translate data into actionable recommendations that inform strategy and continuous improvement
Provide eCommerce retailer analytics via third-party agency partners to understand return on ad spend (ROAS), brand page metrics and campaign successes; translate into recommendations for eComm optimization
Set up marketing campaigns in customer relationship management (CRM) system, specifically Salesforce.com, to manage, track and analyze lead generation activities
Upload leads gained from events and external campaigns to the CRM, cleanse data, and disseminate to sales team managers
Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Communications preferred
2-4 years digital experience required
Strong proficiency in Microsoft Office
Design experience and graphic skills in Adobe Creative Suite (Photoshop, Illustrator, Express)
Writing proficiency and AP Stylebook knowledge
Artificial intelligence (AI) education or experience is a nice-to-have, but not required
Ability to work competently between in-person office setting and independent virtual/remote setting
Strong communication skills to articulate and present insights and influence leadership decisions
Exceptional project management skills with a demonstrated ability to successfully manage multiple project concurrently
Highly collaborative; seeks out and responds well to feedback and direction from others
What We Offer At Mativ, our benefits reflect how much we value and care for each other. We know that employees and their families have unique needs, so our comprehensive benefits offer flexibility, quality, and affordability. Here are just a few of the ways we support your well-being and that of your loved ones:
Medical, dental and vision insurance
Preferred Provider Organization (PPO)
Exclusive Provider Organization (EPO)
Company-paid basic life insurance and Additional voluntary life coverage
Paid vacation and competitive personal time off
401(k) savings plan with company match
Employee assistance programs – available 24/7 to you and your family
Wellness and Work Life Support - career development and educational assistance
About Mativ Mativ Holdings, Inc. is a global leader in specialty materials headquartered in Alpharetta, Georgia. The company connects, protects, and purifies the world every day through a wide range of critical components and engineered solutions that solve our customers’ most complex challenges. We manufacture on three continents and generate sales in nearly 100 countries through our family of business-to-business and consumer product brands. The company’s two segments, Filtration & Advanced Materials and Sustainable & Adhesive Solutions, target premium applications across diversified and growing end-markets, from filtration to healthcare to sustainable packaging and more. Our broad portfolio of technologies combines polymers, fibers, and resins to optimize the performance of our customers’ products across multiple stages of the value chain. Our leading positions are a testament to our best-in-class global manufacturing, supply chain, and materials science capabilities. We drive innovation and enhance performance, finding potential in the impossible.
Mativ and its subsidiaries are Equal Opportunity Employers. Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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