Digital Acquisition Marketing Specialist
Golden Hippo®, Los Angeles, California, United States, 90079
Overview
Where A-Players Thrive.
We’re an employee-owned, vertically-integrated builder of America’s health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We’re Looking For A:
Digital Acquisition Marketing Specialist
Location:
Remote (Woodland Hills, CA)
What You’ll Be Doing The Digital Acquisition Marketing Specialist is responsible for managing Golden Hippo’s campaigns and ad creatives on multiple platforms including but not limited to: Taboola, Outbrain, Meta, Google Ads, and others. This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end.
Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and CAC goals, while maintaining or growing spend without sacrificing ROAS.
Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages in order to optimize for brand KPIs.
Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90 day customer retention.
Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
Qualifications Note:
We strongly encourage you to apply even if you don’t tick ALL of these boxes.
Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
Able to interpret test results to make data-driven decisions
Proficient at managing multiple projects and able to organize, prioritize and structure workload
Strong mathematical and analytical skills
Proficiency in Spreadsheets (Excel and Google Sheets)
Comfortable with basic image editing software
Creative thinker who can take constructive feedback
Strong interpersonal, verbal and written skills
Self-motivated and a team player
Passion for pet health
Required Education: Bachelor’s Degree or equivalent experience
Preferred Education: Bachelor’s Degree in Marketing
Required Experience:
1-3 years of experience in Digital Marketing, preferably within Digital Acquisition/Performance Marketing
Experience optimizing sales funnels via A/B testing
Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals
Preferred Experience:
3-5 years of Digital Acquisition/Performance Marketing
Direct-to-Consumer experience
Experience optimizing/strategizing video ad creatives
Golden Perks & Benefits
Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
Annual bonus
Matching 401k contributions up to 3.5% of salary
Paid sick and mental health days, Employee Assistance Program, free weekly yoga and meditation classes
Employee Stock Ownership Plan with company stock contributions
Reimbursements for a portion of personal cell phone and internet usage for eligible employees
Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases
Charity sponsorships with a history of donations
The base salary range is $68,400-$91,300, plus bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies:
At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements.
Candidate Safety:
The safety of our candidates is our highest priority. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM) or through our internal Applicant Tracking System, Greenhouse. They will never send you checks or ask for personal financial details. If you receive any suspicious communications, contact safety@goldenhippo.com to verify. Learn more about internet safety and our hiring practices, or view our Privacy Notice to Job Applicants.
#J-18808-Ljbffr
We’re an employee-owned, vertically-integrated builder of America’s health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We’re Looking For A:
Digital Acquisition Marketing Specialist
Location:
Remote (Woodland Hills, CA)
What You’ll Be Doing The Digital Acquisition Marketing Specialist is responsible for managing Golden Hippo’s campaigns and ad creatives on multiple platforms including but not limited to: Taboola, Outbrain, Meta, Google Ads, and others. This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end.
Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and CAC goals, while maintaining or growing spend without sacrificing ROAS.
Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages in order to optimize for brand KPIs.
Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90 day customer retention.
Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
Qualifications Note:
We strongly encourage you to apply even if you don’t tick ALL of these boxes.
Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
Able to interpret test results to make data-driven decisions
Proficient at managing multiple projects and able to organize, prioritize and structure workload
Strong mathematical and analytical skills
Proficiency in Spreadsheets (Excel and Google Sheets)
Comfortable with basic image editing software
Creative thinker who can take constructive feedback
Strong interpersonal, verbal and written skills
Self-motivated and a team player
Passion for pet health
Required Education: Bachelor’s Degree or equivalent experience
Preferred Education: Bachelor’s Degree in Marketing
Required Experience:
1-3 years of experience in Digital Marketing, preferably within Digital Acquisition/Performance Marketing
Experience optimizing sales funnels via A/B testing
Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals
Preferred Experience:
3-5 years of Digital Acquisition/Performance Marketing
Direct-to-Consumer experience
Experience optimizing/strategizing video ad creatives
Golden Perks & Benefits
Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
Annual bonus
Matching 401k contributions up to 3.5% of salary
Paid sick and mental health days, Employee Assistance Program, free weekly yoga and meditation classes
Employee Stock Ownership Plan with company stock contributions
Reimbursements for a portion of personal cell phone and internet usage for eligible employees
Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases
Charity sponsorships with a history of donations
The base salary range is $68,400-$91,300, plus bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies:
At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements.
Candidate Safety:
The safety of our candidates is our highest priority. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM) or through our internal Applicant Tracking System, Greenhouse. They will never send you checks or ask for personal financial details. If you receive any suspicious communications, contact safety@goldenhippo.com to verify. Learn more about internet safety and our hiring practices, or view our Privacy Notice to Job Applicants.
#J-18808-Ljbffr