Divisional Paid Media Marketing Manager
Lettuce Entertain You Restaurants, Chicago, Illinois, United States, 60290
Divisional Paid Media Marketing Manager
Lettuce Entertain You Restaurants is looking for a Divisional Paid Media Marketing Manager with 3 years of experience setting up campaigns on Meta and Google Search/Performance Max; preferred experience setting up campaigns on Opentable, Doordash and UberEats. We reward our teams with benefits, career-long training and growth opportunities.
Benefits
Competitive Salary
Paid Time Off - including Paid Holidays, Personal Days & Vacation
401(k)
Blue Cross Blue Shield Medical Insurance
Dental & Vision Insurance
Life, Accident Protection & Critical Illness Insurance
Domestic Partner Benefits
Restaurant Discounts
Employee Assistance Program – focusing on a commitment to mental health & wellness
Why Work With Lettuce? Lettuce is a culinary-driven restaurant company with a genuine commitment to our people we welcome unique perspectives and nurture diverse talents at 130+ locations, supported by our Culture of Caring. If you’re ready to be a part of what we do next, then explore your possibilities at Lettuce and apply today!
Responsibilities
Manage all stages of paid ad campaigns for individual and/or multiple restaurants, brands, festivals and events, including planning, copywriting as needed, implementation, execution, reporting and analysis on multiple channels.
Create, monitor and optimize paid media initiatives.
Track performance of ad campaigns including integrating with Google Analytics, building trackable and functional tracking codes such as UTMs and setting appropriate KPIs.
Implement A/B creative or targeting tests to maximize paid media efficacy moving for future application.
Effectively use data and analyze metrics to define clear KPIs, measure ad campaign efficacy, and optimize creative and media spend for maximum ROAS.
Partner with corporate, restaurant, divisional and festival marketing teams to manage digital marketing agencies.
Partner with teams on developing and maintaining paid ad strategies and employing best practices.
Execute general brand management and community engagement on social channels.
Model and promote teamwork across all teams.
Use tact and good judgment when dealing with challenges pertaining to guests, vendors and employees, and respond with patience and courtesy.
Work a variety of days and shifts (including early mornings, late nights and weekends) at multiple sites with or without overnight travel, as needed.
Ability to occasionally retrieve and distribute files or office supplies weighing up to 10 pounds.
Qualifications
3 years of paid ad campaign management experience.
Experienced with creating, tracking and optimizing paid media initiatives.
Skilled in using data and analyzing metrics to define KPIs and assess campaign efficacy.
USD $65,000.00 - $90,000.00 /Yr.
We participate in E-Verify / Participamos en E-Verify.
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Benefits
Competitive Salary
Paid Time Off - including Paid Holidays, Personal Days & Vacation
401(k)
Blue Cross Blue Shield Medical Insurance
Dental & Vision Insurance
Life, Accident Protection & Critical Illness Insurance
Domestic Partner Benefits
Restaurant Discounts
Employee Assistance Program – focusing on a commitment to mental health & wellness
Why Work With Lettuce? Lettuce is a culinary-driven restaurant company with a genuine commitment to our people we welcome unique perspectives and nurture diverse talents at 130+ locations, supported by our Culture of Caring. If you’re ready to be a part of what we do next, then explore your possibilities at Lettuce and apply today!
Responsibilities
Manage all stages of paid ad campaigns for individual and/or multiple restaurants, brands, festivals and events, including planning, copywriting as needed, implementation, execution, reporting and analysis on multiple channels.
Create, monitor and optimize paid media initiatives.
Track performance of ad campaigns including integrating with Google Analytics, building trackable and functional tracking codes such as UTMs and setting appropriate KPIs.
Implement A/B creative or targeting tests to maximize paid media efficacy moving for future application.
Effectively use data and analyze metrics to define clear KPIs, measure ad campaign efficacy, and optimize creative and media spend for maximum ROAS.
Partner with corporate, restaurant, divisional and festival marketing teams to manage digital marketing agencies.
Partner with teams on developing and maintaining paid ad strategies and employing best practices.
Execute general brand management and community engagement on social channels.
Model and promote teamwork across all teams.
Use tact and good judgment when dealing with challenges pertaining to guests, vendors and employees, and respond with patience and courtesy.
Work a variety of days and shifts (including early mornings, late nights and weekends) at multiple sites with or without overnight travel, as needed.
Ability to occasionally retrieve and distribute files or office supplies weighing up to 10 pounds.
Qualifications
3 years of paid ad campaign management experience.
Experienced with creating, tracking and optimizing paid media initiatives.
Skilled in using data and analyzing metrics to define KPIs and assess campaign efficacy.
USD $65,000.00 - $90,000.00 /Yr.
We participate in E-Verify / Participamos en E-Verify.
#J-18808-Ljbffr