ViiV Healthcare (GSK) Senior Director of Marketing, Oral HIV Portfolio
GlaxoSmithKline, Durham, North Carolina, United States, 27703
Site Name:
Durham Blackwell Street, RTP Posted Date:
Jan 30 2026 ViiV Healthcare is a global specialty HIV company dedicated to researching and delivering new medicines for people living with HIV. Our mission is to think, act, and connect differently by focusing on education and treatment for HIV. We go beyond medicine by taking a holistic approach and improving access to care. We are committed to pushing through every challenge until HIV/AIDS is eradicated. This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) and may be considered for a domestic relocation package. Research Triangle Park | Where People + Ideas Converge (rtp.org) Senior Director of Marketing, Oral HIV Portfolio
As the Senior Director of Marketing, Oral HIV Portfolio within the ViiV Portfolio, you will function as the commercial lead for the full oral portfolio, strategy development and implementing tactics for the US LOC. This is a highly visible and strategically important role for ViiV and GSK so we are looking for a highly experienced marketer who can interact seamlessly with US LOC senior leaders, global counterparts, and external stakeholders. They will also serve on the US ViiV Marketing leadership team and global cross‑functional teams. Why you?
Deliver short‑ and long‑range forecasts; Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized to ensure share and NBRX growth Lead oral products lifecycle including ongoing brand growth management and real‑world evidence generation planning Lead, Shape and Drive Digital and omnichannel strategy as part of broader marketing strategy for the full oral HIV portfolio Innovate and build creative, targeted campaigns to support customer insights, product positioning, and cross‑channel promotional mix Set direction and ensure strategic alignment across field teams to ensure execution and marketing expectations are met Work with ViiV marketing leadership team to optimize HIV portfolio strategy to ensure key tradeoffs, resource utilization, and strategic shifts are made with the portfolio in mind Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market to drive long‑acting injectable focus Demonstrate ability to build inclusive, high‑performance teams and lead through change management Define short‑ and long‑term metrics and plans for assessing brand performance Foster an environment of innovation, inclusion, challenge, trust, and development Basic Qualifications: Bachelor's Degree & 10+ years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy. 8+ years of experience in leading and managing teams 6+ years of experience in US pharmaceutical/biotech in‑line brand marketing 4+ years of experience in strategy development and execution Experience with data‑driven decision making, forecasting and resource allocation 2 days per week in office required Preferred Qualifications: Experience in HIV, Hep C, Immunology, Oncology, or other Specialty or portfolio platforms Second line leadership experience Demonstrates an understanding of US Pharmaceutical channels, pricing, and market access strategies Global brand experience and experience in collaboration with forecasting, planning and data development Demonstrated strategic thinking and analytical skills, balanced with strong operational experience Experience leading Lifecycle Management plans and developing innovative go‑to‑motivated market approaches #LI-ViiV #LI-GSK #GSKCOMMERCIAL ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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Durham Blackwell Street, RTP Posted Date:
Jan 30 2026 ViiV Healthcare is a global specialty HIV company dedicated to researching and delivering new medicines for people living with HIV. Our mission is to think, act, and connect differently by focusing on education and treatment for HIV. We go beyond medicine by taking a holistic approach and improving access to care. We are committed to pushing through every challenge until HIV/AIDS is eradicated. This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) and may be considered for a domestic relocation package. Research Triangle Park | Where People + Ideas Converge (rtp.org) Senior Director of Marketing, Oral HIV Portfolio
As the Senior Director of Marketing, Oral HIV Portfolio within the ViiV Portfolio, you will function as the commercial lead for the full oral portfolio, strategy development and implementing tactics for the US LOC. This is a highly visible and strategically important role for ViiV and GSK so we are looking for a highly experienced marketer who can interact seamlessly with US LOC senior leaders, global counterparts, and external stakeholders. They will also serve on the US ViiV Marketing leadership team and global cross‑functional teams. Why you?
Deliver short‑ and long‑range forecasts; Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized to ensure share and NBRX growth Lead oral products lifecycle including ongoing brand growth management and real‑world evidence generation planning Lead, Shape and Drive Digital and omnichannel strategy as part of broader marketing strategy for the full oral HIV portfolio Innovate and build creative, targeted campaigns to support customer insights, product positioning, and cross‑channel promotional mix Set direction and ensure strategic alignment across field teams to ensure execution and marketing expectations are met Work with ViiV marketing leadership team to optimize HIV portfolio strategy to ensure key tradeoffs, resource utilization, and strategic shifts are made with the portfolio in mind Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market to drive long‑acting injectable focus Demonstrate ability to build inclusive, high‑performance teams and lead through change management Define short‑ and long‑term metrics and plans for assessing brand performance Foster an environment of innovation, inclusion, challenge, trust, and development Basic Qualifications: Bachelor's Degree & 10+ years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy. 8+ years of experience in leading and managing teams 6+ years of experience in US pharmaceutical/biotech in‑line brand marketing 4+ years of experience in strategy development and execution Experience with data‑driven decision making, forecasting and resource allocation 2 days per week in office required Preferred Qualifications: Experience in HIV, Hep C, Immunology, Oncology, or other Specialty or portfolio platforms Second line leadership experience Demonstrates an understanding of US Pharmaceutical channels, pricing, and market access strategies Global brand experience and experience in collaboration with forecasting, planning and data development Demonstrated strategic thinking and analytical skills, balanced with strong operational experience Experience leading Lifecycle Management plans and developing innovative go‑to‑motivated market approaches #LI-ViiV #LI-GSK #GSKCOMMERCIAL ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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