Overview
Welcome to Warner Bros. Discovery… the stuff dreams are made of. We are seeking a Channel Manager, TikTok & Instagram to lead the editorial, creative, and strategic development of our TikTok & Instagram presence across one or more flagship news channels. This role is responsible for growing audience reach and engagement across TikTok and Instagram while driving innovation in content strategy, format testing, and platform-native storytelling. This is a highly cross-functional role, working closely with editorial, video, newsgathering, creative, growth marketing and analytics teams. The ideal candidate is a deeply platform-native thinker with strong editorial instincts, proven leadership capabilities, and a passion for using both TikTok and Instagram to build habit-forming, mission-aligned video experiences. Your Role Accountabilities
Channel Strategy & Growth
Develop and execute a TikTok and Instagram-first content strategy and audience development tactics that grow engagements, followers, video views and improves monetization potential. Build and iterate repeatable, habit-forming content strategies, including video formats and best practices that improve content performance and drive long-term engagement. Own and manage all publishing workflows, including scheduling, packaging, and optimization for search and discovery algorithms.
Editorial & Creative Support
Write, edit, and optimize video titles, descriptions, and thumbnails using SEO best practices to maximize visibility and click-through performance. This role will be responsible for owning publishing to TikTok and Instagram during their shift. Oversee content adaptation and packaging for TikTok and Instagram with a strong editorial eye and understanding of platform-native storytelling. Oversee rigorous quality control of TikTok and Instagram content to ensure it meets accessibility, clarity, and tone standards.
Data-Driven Strategy & Performance Optimization
Lead TikTok and Instagram analytics and performance tracking in partnership with the data team, identifying key trends, platform shifts, and viewer behaviors to optimize future strategy. Set, track, and communicate progress against KPIs to internal stakeholders. Collaborate with the data and research teams as well as audience strategy leadership to interpret findings and translate insights into actionable programming decisions.
Innovation & Cross-Functional Collaboration
Serve as a testbed for new formats, talent, and content pilots that can inform broader digital video and O&O content strategies. Collaborate with platform editorial and product partners at TikTok and Meta to maximize support, visibility, and partnership opportunities.
Team Leadership & Cross-Team Coordination
Collaborate deeply with digital video producers and editors. Act as primary point of contact with TikTok & Instagram’s external product and editorial teams. Share platform insights, best practices, and learnings across global editorial and social teams to drive organizational growth and alignment.
Qualifications & Experience
6–8+ years of experience managing professional social channels, ideally for a media, news, or content-driven organization.
Deep expertise in TikTok and Instagram content strategy, platform algorithms and audience development.
Proven experience managing content calendars, production workflows, and editorial packaging for large-scale audiences (5–25M+ reach).
Strong writing and editorial skills, with a track record of crafting compelling, high-performing titles and descriptions.
Proficient in native TikTok and Instagram platform analytics, and other video performance tools; familiarity with third-party analytics platforms like Sprout and RivalIQ a plus.
Experience using Adobe Premiere Pro or similar post-production tools.
Strong understanding of community engagement, retention strategies, and YouTube monetization models.
Demonstrated leadership skills with experience managing direct reports and working cross-functionally.
Excellent communication, organizational, and presentation skills.
Flexibility to work extended hours during major breaking news events or global moments.
How We Get Things Done
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $103,460.00 - $192,140.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
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Welcome to Warner Bros. Discovery… the stuff dreams are made of. We are seeking a Channel Manager, TikTok & Instagram to lead the editorial, creative, and strategic development of our TikTok & Instagram presence across one or more flagship news channels. This role is responsible for growing audience reach and engagement across TikTok and Instagram while driving innovation in content strategy, format testing, and platform-native storytelling. This is a highly cross-functional role, working closely with editorial, video, newsgathering, creative, growth marketing and analytics teams. The ideal candidate is a deeply platform-native thinker with strong editorial instincts, proven leadership capabilities, and a passion for using both TikTok and Instagram to build habit-forming, mission-aligned video experiences. Your Role Accountabilities
Channel Strategy & Growth
Develop and execute a TikTok and Instagram-first content strategy and audience development tactics that grow engagements, followers, video views and improves monetization potential. Build and iterate repeatable, habit-forming content strategies, including video formats and best practices that improve content performance and drive long-term engagement. Own and manage all publishing workflows, including scheduling, packaging, and optimization for search and discovery algorithms.
Editorial & Creative Support
Write, edit, and optimize video titles, descriptions, and thumbnails using SEO best practices to maximize visibility and click-through performance. This role will be responsible for owning publishing to TikTok and Instagram during their shift. Oversee content adaptation and packaging for TikTok and Instagram with a strong editorial eye and understanding of platform-native storytelling. Oversee rigorous quality control of TikTok and Instagram content to ensure it meets accessibility, clarity, and tone standards.
Data-Driven Strategy & Performance Optimization
Lead TikTok and Instagram analytics and performance tracking in partnership with the data team, identifying key trends, platform shifts, and viewer behaviors to optimize future strategy. Set, track, and communicate progress against KPIs to internal stakeholders. Collaborate with the data and research teams as well as audience strategy leadership to interpret findings and translate insights into actionable programming decisions.
Innovation & Cross-Functional Collaboration
Serve as a testbed for new formats, talent, and content pilots that can inform broader digital video and O&O content strategies. Collaborate with platform editorial and product partners at TikTok and Meta to maximize support, visibility, and partnership opportunities.
Team Leadership & Cross-Team Coordination
Collaborate deeply with digital video producers and editors. Act as primary point of contact with TikTok & Instagram’s external product and editorial teams. Share platform insights, best practices, and learnings across global editorial and social teams to drive organizational growth and alignment.
Qualifications & Experience
6–8+ years of experience managing professional social channels, ideally for a media, news, or content-driven organization.
Deep expertise in TikTok and Instagram content strategy, platform algorithms and audience development.
Proven experience managing content calendars, production workflows, and editorial packaging for large-scale audiences (5–25M+ reach).
Strong writing and editorial skills, with a track record of crafting compelling, high-performing titles and descriptions.
Proficient in native TikTok and Instagram platform analytics, and other video performance tools; familiarity with third-party analytics platforms like Sprout and RivalIQ a plus.
Experience using Adobe Premiere Pro or similar post-production tools.
Strong understanding of community engagement, retention strategies, and YouTube monetization models.
Demonstrated leadership skills with experience managing direct reports and working cross-functionally.
Excellent communication, organizational, and presentation skills.
Flexibility to work extended hours during major breaking news events or global moments.
How We Get Things Done
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $103,460.00 - $192,140.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
#J-18808-Ljbffr