Marketing Strategist
Mutual of Omaha Mortgage, Irvine, CA, United States
Overview
We are an established mortgage lender seeking a
Marketing Strategist
to lead and evolve our digital marketing strategy across
SEO, Online Reputation Management (ORM), and marketing automation , with
Salesforce CRM as the foundational platform .
This role is designed for a strategic marketer who thrives in structured environments but brings an
entrepreneurial mindset , someone who takes ownership, identifies opportunities for improvement, and modernizes systems while respecting regulatory, brand, and operational standards. You will set direction, manage execution, and lead a small team or external partners to deliver measurable, sustainable results.
Key Responsibilities
Own the strategic roadmap for SEO, ORM, and marketing automation
Proactively identify opportunities to improve performance, efficiency, and scalability
Translate business objectives into clear priorities, KPIs, and execution plans
Lead, mentor, and hold accountable internal team members and external partners
Develop and oversee enterprise-grade SEO strategy (technical, on-page, off-page, and content)
Guide keyword and competitive research aligned with mortgage borrower intent
Improve organic visibility through site optimization, content strategy, and governance
Monitor algorithm changes and industry trends; recommend data-driven adjustments
Own SEO reporting, insights, and continuous optimization
Lead ORM strategy to protect and strengthen brand credibility at scale
Establish structured monitoring, response, and review-generation processes
Ensure ORM efforts align with compliance, brand, and governance standards
Address reputational risks through ethical, sustainable visibility strategies
Serve as the marketing owner of marketing automation systems & platforms
Ensure data integrity, reporting accuracy, and clear lifecycle visibility
Design and optimize marketing automation workflows integrated with Salesforce
Evaluate, select, and manage marketing automation platforms as business needs evolve
Build scalable frameworks for segmentation, nurturing, and performance tracking
Mortgage Industry & Compliance
Apply strong knowledge of mortgage products, borrower journeys, and regulations
Ensure all marketing strategy and execution meet regulatory and compliance requirements
Balance innovation with risk management and operational discipline
Required Qualifications
5+ years of experience in digital marketing strategy
Demonstrated expertise in
SEO, ORM, and marketing automation
Strong hands-on experience with
Salesforce CRM
Experience integrating marketing automation platforms with Salesforce
Mortgage or financial services industry experience (required)
Experience managing people and/or external partners
Analytical, structured, and metrics-driven approach
Comfortable operating in regulated, enterprise environments
#J-18808-Ljbffr
Marketing Strategist
to lead and evolve our digital marketing strategy across
SEO, Online Reputation Management (ORM), and marketing automation , with
Salesforce CRM as the foundational platform .
This role is designed for a strategic marketer who thrives in structured environments but brings an
entrepreneurial mindset , someone who takes ownership, identifies opportunities for improvement, and modernizes systems while respecting regulatory, brand, and operational standards. You will set direction, manage execution, and lead a small team or external partners to deliver measurable, sustainable results.
Key Responsibilities
Own the strategic roadmap for SEO, ORM, and marketing automation
Proactively identify opportunities to improve performance, efficiency, and scalability
Translate business objectives into clear priorities, KPIs, and execution plans
Lead, mentor, and hold accountable internal team members and external partners
Develop and oversee enterprise-grade SEO strategy (technical, on-page, off-page, and content)
Guide keyword and competitive research aligned with mortgage borrower intent
Improve organic visibility through site optimization, content strategy, and governance
Monitor algorithm changes and industry trends; recommend data-driven adjustments
Own SEO reporting, insights, and continuous optimization
Lead ORM strategy to protect and strengthen brand credibility at scale
Establish structured monitoring, response, and review-generation processes
Ensure ORM efforts align with compliance, brand, and governance standards
Address reputational risks through ethical, sustainable visibility strategies
Serve as the marketing owner of marketing automation systems & platforms
Ensure data integrity, reporting accuracy, and clear lifecycle visibility
Design and optimize marketing automation workflows integrated with Salesforce
Evaluate, select, and manage marketing automation platforms as business needs evolve
Build scalable frameworks for segmentation, nurturing, and performance tracking
Mortgage Industry & Compliance
Apply strong knowledge of mortgage products, borrower journeys, and regulations
Ensure all marketing strategy and execution meet regulatory and compliance requirements
Balance innovation with risk management and operational discipline
Required Qualifications
5+ years of experience in digital marketing strategy
Demonstrated expertise in
SEO, ORM, and marketing automation
Strong hands-on experience with
Salesforce CRM
Experience integrating marketing automation platforms with Salesforce
Mortgage or financial services industry experience (required)
Experience managing people and/or external partners
Analytical, structured, and metrics-driven approach
Comfortable operating in regulated, enterprise environments
#J-18808-Ljbffr