Manager, Digital Marketing
Cornerstone Building Brands, Cary, North Carolina, United States, 27518
The Digital Marketing Manager is a vital member of the brand and demand marketing team, reporting directly to the Director of Marketing. This role requires a dynamic individual who will be responsible for planning and executing key digital marketing activities to drive brand awareness, demand generation and customer engagement. The Digital Marketing Manager will play a crucial role in building our brands’ online presence, driving demand through digital and social advertising campaigns, creating best-in-class digital experiences and websites and overseeing all digital marketing projects. The ideal candidate should have a strong understanding of SEO and SEM, PPC and digital advertising programs, WordPress CMS, lead generation, nurturing and management, QA and testing, online reputation management, and social media.
This role will have management responsibility overseeing two Digital Marketing Leads.
Responsibilities Digital Marketing Strategy
Lead in planning all digital marketing activities as an extension of the overall strategic marketing and business planning processes for the residential business units
Collaborate with business unit leadership on the digital marketing strategic roadmap including demand generation, customer facing digital initiatives and lead generation / nurture architecture
Develop tactical digital marketing plans that embrace the full set of digital tools, including search engine optimization, paid search, paid social, marketing automation and websites, visualizers
Vet and introduce marketing technologies to improve operational efficiency and grow revenue-generating capabilities
Website Development & Maintenance
Lead the development and execution of website projects and enhancements to develop a best-in-class user experience and support the business unit’s objectives
Continually recommend UX and content optimizations for existing websites based on user trends and business goals
Oversee the troubleshooting of website errors and bugs in collaboration with the corporate digital marketing team
Marketing Automation (Eloqua)
Develop lead generation and nurture architecture in partnership with Brand Marketing Managers and aligned to business unit objectives
Collaborate with corporate Lead Generation Manager on marketing automation architecture
Identify benchmarks and best practices to create a targeted customer experience that follows and nurtures customers through the purchasing cycle
Bring forth best practices and latest technologies in marketing automation
Oversee training and the development of Eloqua for all residential BU users
Analytics & Reporting
Monitor and report on website usage / activity, campaign effectiveness for digital activities and marketing automation are aligned with BU KPIs
Develop on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
Deliver monthly performance reports to leadership
Recommend optimizations and pivots to all digital activities based on reporting
Leadership / Management
Oversee the management and development of two direct reports
Lead the goal setting process for direct reports
Set weekly, monthly and annual priorities aligned with business goals
Train and develop employees via individual development plans
Spearhead relationship management with assisting agencies
Manage multiple projects simultaneously, ensuring deadlines are met and objectives are achieved
Qualifications
Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field required
5+ years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
Proficiency in using digital tools and programs for advertising, analytics, and content management systems
In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels
Experience utilizing social media platforms and management systems for demand generation programs
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities
Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
Experience in coordinating and optimizing PPC campaigns to achieve business goals.
Solid understanding of lead nurturing and management techniques
Additional Information The US base salary range for this full-time position is $110,000-$130,000 + bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)
All your information will be kept confidential according to EEO guidelines.
Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time team members receive medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.
*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.
Must be at least 18 years of age to apply.
Equal Employment Opportunity Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran.
Notice of Recruitment Fraud We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brand's name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seekers send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.
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This role will have management responsibility overseeing two Digital Marketing Leads.
Responsibilities Digital Marketing Strategy
Lead in planning all digital marketing activities as an extension of the overall strategic marketing and business planning processes for the residential business units
Collaborate with business unit leadership on the digital marketing strategic roadmap including demand generation, customer facing digital initiatives and lead generation / nurture architecture
Develop tactical digital marketing plans that embrace the full set of digital tools, including search engine optimization, paid search, paid social, marketing automation and websites, visualizers
Vet and introduce marketing technologies to improve operational efficiency and grow revenue-generating capabilities
Website Development & Maintenance
Lead the development and execution of website projects and enhancements to develop a best-in-class user experience and support the business unit’s objectives
Continually recommend UX and content optimizations for existing websites based on user trends and business goals
Oversee the troubleshooting of website errors and bugs in collaboration with the corporate digital marketing team
Marketing Automation (Eloqua)
Develop lead generation and nurture architecture in partnership with Brand Marketing Managers and aligned to business unit objectives
Collaborate with corporate Lead Generation Manager on marketing automation architecture
Identify benchmarks and best practices to create a targeted customer experience that follows and nurtures customers through the purchasing cycle
Bring forth best practices and latest technologies in marketing automation
Oversee training and the development of Eloqua for all residential BU users
Analytics & Reporting
Monitor and report on website usage / activity, campaign effectiveness for digital activities and marketing automation are aligned with BU KPIs
Develop on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
Deliver monthly performance reports to leadership
Recommend optimizations and pivots to all digital activities based on reporting
Leadership / Management
Oversee the management and development of two direct reports
Lead the goal setting process for direct reports
Set weekly, monthly and annual priorities aligned with business goals
Train and develop employees via individual development plans
Spearhead relationship management with assisting agencies
Manage multiple projects simultaneously, ensuring deadlines are met and objectives are achieved
Qualifications
Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field required
5+ years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
Proficiency in using digital tools and programs for advertising, analytics, and content management systems
In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels
Experience utilizing social media platforms and management systems for demand generation programs
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities
Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
Experience in coordinating and optimizing PPC campaigns to achieve business goals.
Solid understanding of lead nurturing and management techniques
Additional Information The US base salary range for this full-time position is $110,000-$130,000 + bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)
All your information will be kept confidential according to EEO guidelines.
Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time team members receive medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.
*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.
Must be at least 18 years of age to apply.
Equal Employment Opportunity Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran.
Notice of Recruitment Fraud We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brand's name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seekers send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.
#J-18808-Ljbffr