Marketing Manager - Lead Aggregation & Reactivation
A1 Garage, Phoenix, Arizona, United States, 85003
The Lead Aggregation & Reactivation Manager is responsible for maximizing the value of every lead the business generates—past and present. This role owns the end-to-end strategy and execution of inbound lead aggregation and outbound reactivation programs, ensuring no opportunity is lost, market capacity is efficiently utilized, and historical demand is consistently converted into revenue.
Sitting at the intersection of performance marketing, CRM, lifecycle automation, and revenue operations, this role transforms dormant demand into booked jobs through intelligent segmentation, compliant multi-channel outreach, and continuous optimization across email, SMS, and call-based follow-up.
What You’ll Do Own Lead Aggregation & Intake
Centralize and manage lead aggregation across all sources, including paid media, LSAs, organic, referrals, partnerships, direct mail, and offline channels
Ensure accurate lead routing, tagging, attribution, and lifecycle status within CRM and reporting systems
Partner with Performance Marketing and Operations to align lead volume with market capacity and staffing
Identify and eliminate lead leakage, duplication, attribution gaps, and quality issues
Drive Outbound Reactivation & Lifecycle Strategy
Design and execute multi-channel reactivation strategies targeting dormant and aging leads, past estimates not converted, lapsed customers, seasonal, deferred, or capacity-driven demand
Build segmentation strategies based on time since last contact, service type, market needs, customer value, and job history
Own outbound messaging frameworks, cadence, channel mix, and testing roadmaps to maximize response and booking rates
Own Vendor Management & Budget Accountability
Serve as the primary owner for vendors supporting lead aggregation, reactivation, CRM, automation, and outbound programs
Actively manage vendor performance, deliverables, timelines, and spend—ensuring partners are meeting SLAs and driving measurable ROI
Lead regular vendor check-ins, performance reviews, and optimization discussions
Push back when needed—challenging recommendations, costs, and scope creep to protect budget and outcomes
Hold vendors accountable to contracts, commitments, and results, escalating issues quickly when performance falls short
Partner with Finance and Performance Marketing to manage vendor budgets, forecasts, and cost efficiency
Identify opportunities to consolidate tools, renegotiate contracts, or replace underperforming vendors
Ensure vendors align to internal priorities, compliance requirements, and operational workflows—not the other way around
Lead Email & SMS Marketing Programs
Own the strategy and execution of all email and SMS programs tied to lead reactivation and lifecycle engagement
Build and optimize automated and manual campaigns, including lead follow-up and nurture flows, estimate recovery campaigns, lapsed customer win-back programs, seasonal and capacity-fill initiatives, and continuously test subject lines, copy, CTAs, timing, sequencing, and personalization
Ensure full compliance with TCPA, CAN-SPAM, opt-in, and data governance standards
Manage CRM, Automation & Revenue Operations
Build and maintain email, SMS, and call-based workflows within CRM and marketing automation platforms
Partner closely with Sales Ops and Call Center teams to ensure clear ownership of follow-up actions, seamless handoffs from automation to human engagement, SLAs are defined, tracked, and consistently met, and maintain high standards for CRM hygiene, including statuses, timestamps, dispositions, notes, and suppression logic
Measure, Analyze & Optimize Performance
Track and report on reactivation rates by channel, cost per reactivated lead, conversion to booked jobs, revenue influenced and generated by outbound programs, build dashboards and recurring insights to inform market capacity planning, campaign prioritization, and budget allocation, drive continuous improvement through structured testing, iteration, and post-campaign analysis
Collaborate Cross-Functionally
Work closely with Performance Marketing, Sales Operations, Call Center teams, and Market Leadership
Serve as the single owner of lead lifecycle integrity—from first inbound touch through re-engagement and conversion
What You’ll Bring Required Qualifications
4–7+ years of experience in lead management, lifecycle marketing, CRM, performance, or growth marketing
Proven experience building and scaling email and SMS programs tied directly to revenue outcomes
Strong working knowledge of CRM and marketing automation platforms (e.g., ServiceTitan, Klaviyo, or similar tools)
High analytical fluency with experience owning dashboards, KPIs, and performance reporting
Demonstrated ability to turn data and insights into operational action
Preferred Experience
Background in home services, local services, or multi-location businesses
Familiarity with call tracking, attribution, and lead routing tools
Experience partnering closely with sales, call center, or revenue operations teams
Marketing operations or revenue operations experience
Key Attributes for Success
Deeply operational and process-oriented, with strong attention to detail
Revenue-focused mindset with a bias toward testing, learning, and optimization
Comfortable owning ambiguity and building scalable systems from scratch
Strong communicator who can influence cross-functional partners without direct authority
Highly organized, execution-driven, and accountable for outcomes
Benefits and other cool stuff
Medical, dental, vision, 401K
Paid Time Off
Weekly Pay
Internal Promotion opportunities
Company swag
A1 Garage Door (and affiliate companies) provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.
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Sitting at the intersection of performance marketing, CRM, lifecycle automation, and revenue operations, this role transforms dormant demand into booked jobs through intelligent segmentation, compliant multi-channel outreach, and continuous optimization across email, SMS, and call-based follow-up.
What You’ll Do Own Lead Aggregation & Intake
Centralize and manage lead aggregation across all sources, including paid media, LSAs, organic, referrals, partnerships, direct mail, and offline channels
Ensure accurate lead routing, tagging, attribution, and lifecycle status within CRM and reporting systems
Partner with Performance Marketing and Operations to align lead volume with market capacity and staffing
Identify and eliminate lead leakage, duplication, attribution gaps, and quality issues
Drive Outbound Reactivation & Lifecycle Strategy
Design and execute multi-channel reactivation strategies targeting dormant and aging leads, past estimates not converted, lapsed customers, seasonal, deferred, or capacity-driven demand
Build segmentation strategies based on time since last contact, service type, market needs, customer value, and job history
Own outbound messaging frameworks, cadence, channel mix, and testing roadmaps to maximize response and booking rates
Own Vendor Management & Budget Accountability
Serve as the primary owner for vendors supporting lead aggregation, reactivation, CRM, automation, and outbound programs
Actively manage vendor performance, deliverables, timelines, and spend—ensuring partners are meeting SLAs and driving measurable ROI
Lead regular vendor check-ins, performance reviews, and optimization discussions
Push back when needed—challenging recommendations, costs, and scope creep to protect budget and outcomes
Hold vendors accountable to contracts, commitments, and results, escalating issues quickly when performance falls short
Partner with Finance and Performance Marketing to manage vendor budgets, forecasts, and cost efficiency
Identify opportunities to consolidate tools, renegotiate contracts, or replace underperforming vendors
Ensure vendors align to internal priorities, compliance requirements, and operational workflows—not the other way around
Lead Email & SMS Marketing Programs
Own the strategy and execution of all email and SMS programs tied to lead reactivation and lifecycle engagement
Build and optimize automated and manual campaigns, including lead follow-up and nurture flows, estimate recovery campaigns, lapsed customer win-back programs, seasonal and capacity-fill initiatives, and continuously test subject lines, copy, CTAs, timing, sequencing, and personalization
Ensure full compliance with TCPA, CAN-SPAM, opt-in, and data governance standards
Manage CRM, Automation & Revenue Operations
Build and maintain email, SMS, and call-based workflows within CRM and marketing automation platforms
Partner closely with Sales Ops and Call Center teams to ensure clear ownership of follow-up actions, seamless handoffs from automation to human engagement, SLAs are defined, tracked, and consistently met, and maintain high standards for CRM hygiene, including statuses, timestamps, dispositions, notes, and suppression logic
Measure, Analyze & Optimize Performance
Track and report on reactivation rates by channel, cost per reactivated lead, conversion to booked jobs, revenue influenced and generated by outbound programs, build dashboards and recurring insights to inform market capacity planning, campaign prioritization, and budget allocation, drive continuous improvement through structured testing, iteration, and post-campaign analysis
Collaborate Cross-Functionally
Work closely with Performance Marketing, Sales Operations, Call Center teams, and Market Leadership
Serve as the single owner of lead lifecycle integrity—from first inbound touch through re-engagement and conversion
What You’ll Bring Required Qualifications
4–7+ years of experience in lead management, lifecycle marketing, CRM, performance, or growth marketing
Proven experience building and scaling email and SMS programs tied directly to revenue outcomes
Strong working knowledge of CRM and marketing automation platforms (e.g., ServiceTitan, Klaviyo, or similar tools)
High analytical fluency with experience owning dashboards, KPIs, and performance reporting
Demonstrated ability to turn data and insights into operational action
Preferred Experience
Background in home services, local services, or multi-location businesses
Familiarity with call tracking, attribution, and lead routing tools
Experience partnering closely with sales, call center, or revenue operations teams
Marketing operations or revenue operations experience
Key Attributes for Success
Deeply operational and process-oriented, with strong attention to detail
Revenue-focused mindset with a bias toward testing, learning, and optimization
Comfortable owning ambiguity and building scalable systems from scratch
Strong communicator who can influence cross-functional partners without direct authority
Highly organized, execution-driven, and accountable for outcomes
Benefits and other cool stuff
Medical, dental, vision, 401K
Paid Time Off
Weekly Pay
Internal Promotion opportunities
Company swag
A1 Garage Door (and affiliate companies) provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.
#J-18808-Ljbffr