About the Role
About the RoleWe are looking for a
Lead of Brand and content
to spearhead our brand’s content engine in the U.S. market. At this pivotal stage of our expansion, you will translate global product innovation into high-converting narratives for the American consumer. You’ll be the cultural "insider" for our NYC-based team, driving product-market fit and shaping a brand voice that truly connects with the U.S. audience. Key Responsibilities
Localized Content Strategy & CreationDrive Brand Voice: Drive Brand Voice:
Lead the creation and optimization of all B2C brand copy for the U.S. market, expertly balancing brand storytelling with commercial conversion. Emotional Storytelling:
Translate technical product features into relatable, lifestyle-driven scenarios that resonate with key U.S. audiences (e.g., modern families, comfort-focused urban dwellers). Creative Adaptation:
Lead creative ideation and cultural localization for hero collections, new product launches, and high-impact marketing assets. Deep-Dive Analysis:
Conduct comprehensive market, competitor, and consumer research to identify market gaps and product-market fit (PMF). Persona Optimization:
Develop and refine data-driven customer personas using social listening, reviews, and community engagement to provide actionable growth insights. Building & Managing Localized Content Asset Library: Content Modularization:
Standardize content components (e.g., localized hooks, scenario-based transitions, and CTA overlays) to allow for rapid assembly and multi-channel reuse by cross-functional teams (Sales, Paid Ads, Social). Workflow Optimization:
Establish a streamlined tagging and retrieval system for all localized assets to improve the efficiency of cross-departmental content sharing and reduce repetitive production costs. Qualifications
What You’ll Bring (Basic Qualifications) Cultural & Linguistic Expertise:
Native-level English proficiency with exceptional written and verbal communication skills. You are a cultural “insider” with a deep, intuitive grasp of U.S. consumer values, communication styles, and social nuances. Professional Experience:
5+ years of experience in brand marketing, content strategy, or creative copywriting within the U.S. consumer goods market. A strong portfolio showcasing successful brand storytelling or campaigns is required. Analytical & Strategic Thinking:
Proven ability to conduct market research, analyze complex data, and distill it into clear, actionable insights. Cross-Cultural Bridge:
Excellent interpersonal skills with the ability to articulate the "why" behind local cultural logic to non-local/global stakeholders effectively and facilitate the cross-departmental flow of content assets. Bonus Points (Preferred Qualifications) Industry Knowledge:
Passion for or foundational knowledge of home textiles, interior design, or lifestyle products (fabrics, construction, design). DTC & Social Fluency:
Deep familiarity with the U.S. e-commerce landscape (especially Amazon/DTC) and content strategies for Instagram, TikTok, Pinterest, and Facebook. Data-Driven Mindset:
Experience with analytics tools (e.g., Google Analytics, social listening tools) to measure content performance and optimize strategy. Global Collaboration:
Previous experience in project management within cross-functional, international teams, with the ability to manage projects across multiple time zones. Diversity & Inclusion
At Bedshe, we are committed to fostering an inclusive and diverse workplace. We welcome candidates of all backgrounds, including but not limited to race, gender identity, sexual orientation, age, nationality, religion, disability, veteran status, and political affiliation.
#J-18808-Ljbffr
About the RoleWe are looking for a
Lead of Brand and content
to spearhead our brand’s content engine in the U.S. market. At this pivotal stage of our expansion, you will translate global product innovation into high-converting narratives for the American consumer. You’ll be the cultural "insider" for our NYC-based team, driving product-market fit and shaping a brand voice that truly connects with the U.S. audience. Key Responsibilities
Localized Content Strategy & CreationDrive Brand Voice: Drive Brand Voice:
Lead the creation and optimization of all B2C brand copy for the U.S. market, expertly balancing brand storytelling with commercial conversion. Emotional Storytelling:
Translate technical product features into relatable, lifestyle-driven scenarios that resonate with key U.S. audiences (e.g., modern families, comfort-focused urban dwellers). Creative Adaptation:
Lead creative ideation and cultural localization for hero collections, new product launches, and high-impact marketing assets. Deep-Dive Analysis:
Conduct comprehensive market, competitor, and consumer research to identify market gaps and product-market fit (PMF). Persona Optimization:
Develop and refine data-driven customer personas using social listening, reviews, and community engagement to provide actionable growth insights. Building & Managing Localized Content Asset Library: Content Modularization:
Standardize content components (e.g., localized hooks, scenario-based transitions, and CTA overlays) to allow for rapid assembly and multi-channel reuse by cross-functional teams (Sales, Paid Ads, Social). Workflow Optimization:
Establish a streamlined tagging and retrieval system for all localized assets to improve the efficiency of cross-departmental content sharing and reduce repetitive production costs. Qualifications
What You’ll Bring (Basic Qualifications) Cultural & Linguistic Expertise:
Native-level English proficiency with exceptional written and verbal communication skills. You are a cultural “insider” with a deep, intuitive grasp of U.S. consumer values, communication styles, and social nuances. Professional Experience:
5+ years of experience in brand marketing, content strategy, or creative copywriting within the U.S. consumer goods market. A strong portfolio showcasing successful brand storytelling or campaigns is required. Analytical & Strategic Thinking:
Proven ability to conduct market research, analyze complex data, and distill it into clear, actionable insights. Cross-Cultural Bridge:
Excellent interpersonal skills with the ability to articulate the "why" behind local cultural logic to non-local/global stakeholders effectively and facilitate the cross-departmental flow of content assets. Bonus Points (Preferred Qualifications) Industry Knowledge:
Passion for or foundational knowledge of home textiles, interior design, or lifestyle products (fabrics, construction, design). DTC & Social Fluency:
Deep familiarity with the U.S. e-commerce landscape (especially Amazon/DTC) and content strategies for Instagram, TikTok, Pinterest, and Facebook. Data-Driven Mindset:
Experience with analytics tools (e.g., Google Analytics, social listening tools) to measure content performance and optimize strategy. Global Collaboration:
Previous experience in project management within cross-functional, international teams, with the ability to manage projects across multiple time zones. Diversity & Inclusion
At Bedshe, we are committed to fostering an inclusive and diverse workplace. We welcome candidates of all backgrounds, including but not limited to race, gender identity, sexual orientation, age, nationality, religion, disability, veteran status, and political affiliation.
#J-18808-Ljbffr