About the Role
Candidates for this role should be based in either Denver, CO or in the Washington, DC area. We’re looking for a Digital Marketing Manager to join our growing MG Digital team, working with leading technology startups and global brands. This person will take the lead on mid-funnel marketing strategies such as email marketing, CRM management, and retargeting strategies—while also providing support for paid media campaign strategy and execution as needed. You’ll develop and execute strategic marketing initiatives that drive demand generation and measurable results for our clients. This role is ideal for someone who thrives in a fast-paced agency environment, can balance multiple client accounts, and is skilled in optimizing campaigns across search, social, and CRM platforms. Key Skills & Attributes
Mid-Funnel Strategy, Automation & Lifecycle Marketing
Design and own mid-funnel marketing strategies that convert demand into qualified pipeline through email marketing, CRM execution, and retargeting. Build and optimize lead nurturing programs, drip campaigns, and behavioral workflows aligned to buyer stages and sales goals. Manage CRM and marketing automation platforms such as HubSpot, Adobe Marketo, or Salesforce, including segmentation, list hygiene, scoring models, and attribution logic. Develop and execute retargeting strategies across paid channels to re-engage site visitors, content consumers, and in-market accounts. Analyze funnel performance across MQL, SQL, and opportunity stages and continuously optimize based on conversion and velocity insights. Integrated Digital Strategy & Collaboration
Align mid-funnel programs with top-funnel content, organic social, and demand generation efforts in collaboration with internal teams. Ensure consistent messaging and handoff between paid media, email, CRM workflows, and sales enablement. Stay current on platform changes, algorithm updates, and emerging trends in lifecycle marketing, paid media, and search to proactively evolve strategies. Paid Media & Search Execution
Plan, execute, and optimize paid media campaigns across search, display, and social platforms, including Google Ads, Bing Ads, LinkedIn, Meta, StackAdapt, or similar DSPs, and others as needed. Own SEO and GEO initiatives, including keyword research, competitive analysis, on-page optimization, and landing page performance. Track and optimize campaign performance through A/B testing, audience refinement, and budget allocation to maximize ROI. Use analytics platforms such as Google Analytics, Looker Studio, and Tag Manager to measure results and inform optimization decisions. Client & Account Management
Serve as the primary client contact for digital marketing initiatives, ensuring campaigns align with business goals. Manage budgets, monitor performance metrics, and provide strategic recommendations based on data insights. Present campaign performance reports to clients and proactively identify opportunities for improvement. Develop comprehensive digital marketing roadmaps tailored to each client’s unique industry and objectives. Business Development
Identify new business opportunities and contribute to proposal development. Attend industry events and networking opportunities to expand the agency’s reach. Lead or contribute to internal agency initiatives aimed at process improvements and innovation. A Successful Applicant Will Have
Hands-on experience with email marketing, marketing automation platforms, and CRM integrations. Working knowledge of paid media platforms, including Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms. Experience with SEO and GEO fundamentals, and how search performance supports funnel growth. Strong analytical skills with experience in Google Analytics, Tag Manager, and reporting dashboards. Ability to manage multiple accounts and priorities in an agency environment. A data-driven mindset with strong judgment around optimization and experimentation. Clear communication skills for client strategy discussions, reporting, and internal collaboration. This position may also require other duties as assigned.
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Candidates for this role should be based in either Denver, CO or in the Washington, DC area. We’re looking for a Digital Marketing Manager to join our growing MG Digital team, working with leading technology startups and global brands. This person will take the lead on mid-funnel marketing strategies such as email marketing, CRM management, and retargeting strategies—while also providing support for paid media campaign strategy and execution as needed. You’ll develop and execute strategic marketing initiatives that drive demand generation and measurable results for our clients. This role is ideal for someone who thrives in a fast-paced agency environment, can balance multiple client accounts, and is skilled in optimizing campaigns across search, social, and CRM platforms. Key Skills & Attributes
Mid-Funnel Strategy, Automation & Lifecycle Marketing
Design and own mid-funnel marketing strategies that convert demand into qualified pipeline through email marketing, CRM execution, and retargeting. Build and optimize lead nurturing programs, drip campaigns, and behavioral workflows aligned to buyer stages and sales goals. Manage CRM and marketing automation platforms such as HubSpot, Adobe Marketo, or Salesforce, including segmentation, list hygiene, scoring models, and attribution logic. Develop and execute retargeting strategies across paid channels to re-engage site visitors, content consumers, and in-market accounts. Analyze funnel performance across MQL, SQL, and opportunity stages and continuously optimize based on conversion and velocity insights. Integrated Digital Strategy & Collaboration
Align mid-funnel programs with top-funnel content, organic social, and demand generation efforts in collaboration with internal teams. Ensure consistent messaging and handoff between paid media, email, CRM workflows, and sales enablement. Stay current on platform changes, algorithm updates, and emerging trends in lifecycle marketing, paid media, and search to proactively evolve strategies. Paid Media & Search Execution
Plan, execute, and optimize paid media campaigns across search, display, and social platforms, including Google Ads, Bing Ads, LinkedIn, Meta, StackAdapt, or similar DSPs, and others as needed. Own SEO and GEO initiatives, including keyword research, competitive analysis, on-page optimization, and landing page performance. Track and optimize campaign performance through A/B testing, audience refinement, and budget allocation to maximize ROI. Use analytics platforms such as Google Analytics, Looker Studio, and Tag Manager to measure results and inform optimization decisions. Client & Account Management
Serve as the primary client contact for digital marketing initiatives, ensuring campaigns align with business goals. Manage budgets, monitor performance metrics, and provide strategic recommendations based on data insights. Present campaign performance reports to clients and proactively identify opportunities for improvement. Develop comprehensive digital marketing roadmaps tailored to each client’s unique industry and objectives. Business Development
Identify new business opportunities and contribute to proposal development. Attend industry events and networking opportunities to expand the agency’s reach. Lead or contribute to internal agency initiatives aimed at process improvements and innovation. A Successful Applicant Will Have
Hands-on experience with email marketing, marketing automation platforms, and CRM integrations. Working knowledge of paid media platforms, including Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms. Experience with SEO and GEO fundamentals, and how search performance supports funnel growth. Strong analytical skills with experience in Google Analytics, Tag Manager, and reporting dashboards. Ability to manage multiple accounts and priorities in an agency environment. A data-driven mindset with strong judgment around optimization and experimentation. Clear communication skills for client strategy discussions, reporting, and internal collaboration. This position may also require other duties as assigned.
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