Director, HIV Franchise Marketing, OLP Peer-to-Peer Strategy – HIV PrEP
Scorpion Therapeutics, San Francisco, California, United States, 94199
Role Summary
Director, HIV Franchise Marketing, OLP Peer-to-Peer Strategy – HIV PrEP at Gilead leads the development and execution of innovative peer-to-peer initiatives that engage healthcare professionals and drive impact across the HIV PrEP Business Unit. This highly visible role influences a $13B HIV Business Unit, shaping strategies that advance education, awareness, and adoption of best practices in patient care. The ideal candidate is a strategic thinker and strong leader with proven capability in speaker bureau management and peer-to-peer content creation, requiring collaboration with diverse internal stakeholders and external opinion leaders. Responsibilities
Develop and execute strategic and tactical plans for peer-to-peer programming across virtual and live formats, ensuring alignment with business objectives. Translate scientific and clinical insights into actionable commercial strategies and engaging peer-to-peer programs. Monitor and evaluate program effectiveness using dashboards and metrics; implement improvements based on outcomes. Collaborate cross-functionally with marketing, medical, sales, and field leadership to ensure coordinated execution and maximize impact. Navigate internal review processes to ensure all materials comply with regulatory and legal requirements. Provide clear, innovative thinking and communication, including designing and delivering presentations for internal and external audiences. Manage agency partnerships and budgets to execute strategic and tactical initiatives effectively. Track HIV landscape trends to identify insights and opportunities; recommend strategies for opinion leader engagement. Contribute to long- and short-term brand strategies for U.S. HIV PrEP BU. Qualifications
Required:
Bachelor’s Degree and Twelve Years' Experience; OR Master’s Degree and Ten Years' Experience; OR PhD/PharmD and Eight Years' Experience. Preferred:
Ability to travel up to 30%, domestically to conferences, advisory boards, and agency meetings. Preferred:
10 years of experience in Marketing or Medical Affairs within Pharma/Biotech with a BA/BS OR 8 years with MA/MS OR 4 years with PhD. Preferred:
HIV Therapeutic Area experience strongly preferred. Preferred:
5+ years of brand development and marketing preferred or 5+ years in Medical Affairs including advisory boards and HCP education. Preferred:
Proven track record of marketing fundamentals, including advisory boards, brand plan development and execution, strategy and sales and commercial programs. Education
Degree requirements correspond to Basic Qualifications: Bachelor's, Master’s, or PhD/PharmD with corresponding years of experience as listed above. Skills
Strategic Leadership & Innovation: Ability to set vision, think strategically, and deliver creative solutions that align with business objectives. Project Management Excellence: Planning, prioritization, timeline and budget management, and flawless execution. Cross-Functional Collaboration: Partnering with diverse internal teams and external opinion leaders to drive coordinated outcomes. Regulatory & Compliance Expertise: Deep understanding of pharmaceutical regulations and ability to navigate review processes effectively. Exceptional Communication Skills: Simplifying complex scientific topics and delivering clear, compelling presentations and written content. Industry Experience: Track record of success in pharma/biotech marketing or medical affairs within specialty categories. Additional Requirements
Travel up to 30% domestically to conferences, advisory boards, and agency meetings.
#J-18808-Ljbffr
Director, HIV Franchise Marketing, OLP Peer-to-Peer Strategy – HIV PrEP at Gilead leads the development and execution of innovative peer-to-peer initiatives that engage healthcare professionals and drive impact across the HIV PrEP Business Unit. This highly visible role influences a $13B HIV Business Unit, shaping strategies that advance education, awareness, and adoption of best practices in patient care. The ideal candidate is a strategic thinker and strong leader with proven capability in speaker bureau management and peer-to-peer content creation, requiring collaboration with diverse internal stakeholders and external opinion leaders. Responsibilities
Develop and execute strategic and tactical plans for peer-to-peer programming across virtual and live formats, ensuring alignment with business objectives. Translate scientific and clinical insights into actionable commercial strategies and engaging peer-to-peer programs. Monitor and evaluate program effectiveness using dashboards and metrics; implement improvements based on outcomes. Collaborate cross-functionally with marketing, medical, sales, and field leadership to ensure coordinated execution and maximize impact. Navigate internal review processes to ensure all materials comply with regulatory and legal requirements. Provide clear, innovative thinking and communication, including designing and delivering presentations for internal and external audiences. Manage agency partnerships and budgets to execute strategic and tactical initiatives effectively. Track HIV landscape trends to identify insights and opportunities; recommend strategies for opinion leader engagement. Contribute to long- and short-term brand strategies for U.S. HIV PrEP BU. Qualifications
Required:
Bachelor’s Degree and Twelve Years' Experience; OR Master’s Degree and Ten Years' Experience; OR PhD/PharmD and Eight Years' Experience. Preferred:
Ability to travel up to 30%, domestically to conferences, advisory boards, and agency meetings. Preferred:
10 years of experience in Marketing or Medical Affairs within Pharma/Biotech with a BA/BS OR 8 years with MA/MS OR 4 years with PhD. Preferred:
HIV Therapeutic Area experience strongly preferred. Preferred:
5+ years of brand development and marketing preferred or 5+ years in Medical Affairs including advisory boards and HCP education. Preferred:
Proven track record of marketing fundamentals, including advisory boards, brand plan development and execution, strategy and sales and commercial programs. Education
Degree requirements correspond to Basic Qualifications: Bachelor's, Master’s, or PhD/PharmD with corresponding years of experience as listed above. Skills
Strategic Leadership & Innovation: Ability to set vision, think strategically, and deliver creative solutions that align with business objectives. Project Management Excellence: Planning, prioritization, timeline and budget management, and flawless execution. Cross-Functional Collaboration: Partnering with diverse internal teams and external opinion leaders to drive coordinated outcomes. Regulatory & Compliance Expertise: Deep understanding of pharmaceutical regulations and ability to navigate review processes effectively. Exceptional Communication Skills: Simplifying complex scientific topics and delivering clear, compelling presentations and written content. Industry Experience: Track record of success in pharma/biotech marketing or medical affairs within specialty categories. Additional Requirements
Travel up to 30% domestically to conferences, advisory boards, and agency meetings.
#J-18808-Ljbffr