Overview
The Trade Show Manager supports the successful planning and execution of the trade show by ensuring a high-quality exhibitor and attendee experience, maintaining strong operational accuracy across registration and exhibitor processes, coordinating marketing and communications deliverables, and partnering with vendors and internal teams to meet event timelines. This role balances hands-on execution with proactive problem-solving to keep the show on track and continuously improve processes year-over-year.
Key Responsibilities & Outcomes Exhibitor Support & Show Readiness
Serve as the primary point of contact for exhibitor inquiries, including display regulations, service forms, rules and regulations, and general planning support
Assist in processing exhibit contracts and managing exhibitor payment workflows
Provide high-quality customer service via email, phone, and in-person support during show site operations
Exhibitors receive timely and accurate guidance that enables smooth planning and compliance
Issues are resolved quickly with minimal escalation and improved exhibitor satisfaction
Contract execution and payment coordination reduce billing exceptions and improve revenue tracking
Attendee Support & Registration Execution
Serve as a primary point of contact for attendee inquiries
Manage registration activities as directed by the Trade Show Director
Support on-site needs tied to attendee access and experience
Manage registration in an accurate and organized manner and deliver a seamless attendee experience
Resolve attendee inquiries efficiently, reducing friction and improving satisfaction
Manage registration data that support reliable reporting and operational decision-making
Marketing, Communications & Website Coordination
Manage and coordinate marketing campaigns including mailings, emails, and print marketing materials
Maintain and update the trade show website in coordination with the communications department
Ensure exhibitor and attendee communications are clear, timely, and consistent
Launch campaigns on schedule and support attendance and exhibitor engagement goals
Develop web content and show communications that reduce confusion and prevent avoidable inquiries
Maintain professional and consistent brand experience across all channels
Coordinate with the general show contractor and key vendors to support show deliverables
Manage the MapYourShow platform and coordinate vendor support for show assets and needs (e.g., Show Guide, meeting rooms, special events)
Assist with show logistics and other trade show-related events as directed by leadership
Execute vendor deliverables on time and aligned with show requirements
Ensure MapYourShow information remains accurate and supports exhibitor visibility and attendee navigation
Guarantee that on-site operations run smoothly, with rapid issue resolution and minimal disruption
Administrative Execution & Operational Excellence
Provide administrative support including data entry, filing, invoicing support, mailings, and ordering supplies
Maintain organized documentation and records supporting exhibitor and registration workflows
Perform other duties and responsibilities as assigned by the Trade Show Director and department leadership
Ensure internal processes are reliable, accurate, and easy to track across the planning cycle
Support leadership with dependable operational support, to allow team to focus on strategic priorities
Manage timeline and follow through to avoid last-minute surprises
Identify recurring challenges and propose improvements to workflows, communications, and processes
Collaborate across internal teams to ensure alignment and execution against timelines
Make year-over-year improvements to reduce rework, improve clarity, and strengthen stakeholder experience
Execute projects and operations for better visibility, coordination, and execution
Experience and Competencies Bachelor's degree in hospitality, Tourism and Travel Management, or similar discipline and at least three years’ event experience or combined equivalent of work experience and education required. Ideally the experience is in the tradeshow environment. Strong preference given to current CEM designation.
Self-motivated and pro-active team leader with experience developing ways of accomplishing goals with little or no supervision.
Experience handling high-volume, production-based projects, including prioritizing, organizing and tracking details, effectively managing deadlines and multiple priorities.
Willingness to learn and look for ways to improve processes to achieve greater efficiency in pre-, during, and post-planning phases. This involves taking the initiative to try new approaches and trusting one’s own professional judgment.
Committed to strong relationships and quality service to internal team members and external clients and partners.
Ability to remain focused and be effective during program event setbacks. Must be able to juggle the demands of customers, vendors, and team members while remaining calm. This means knowing how to prioritize both in the office and on-site at event functions despite on-going interruptions. It is critical to be open to feedback in order to improve future performance.
Accomplished problem solver with superior analytical skills. Demonstrate the ability to communicate clearly, concisely, and effectively in both written and oral context with internal customers, attendees, team members, and vendors.
Skilled in Microsoft Excel, PowerPoint and Word, IMIS or similar AMS software, and event management software platforms.
Preferred Qualifications and Experience Knowledge of information systems, including association databases, web design and programming, data collection and analysis, and/or formal report development.Experience with event marketing and/or sales operational tasks including advertising, market development, attendee acquisition, research, outreach, content development, analysis, etc.
Experience with strategic planning process for all meetings and events to ensure continual improvement and quality customer service.
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Key Responsibilities & Outcomes Exhibitor Support & Show Readiness
Serve as the primary point of contact for exhibitor inquiries, including display regulations, service forms, rules and regulations, and general planning support
Assist in processing exhibit contracts and managing exhibitor payment workflows
Provide high-quality customer service via email, phone, and in-person support during show site operations
Exhibitors receive timely and accurate guidance that enables smooth planning and compliance
Issues are resolved quickly with minimal escalation and improved exhibitor satisfaction
Contract execution and payment coordination reduce billing exceptions and improve revenue tracking
Attendee Support & Registration Execution
Serve as a primary point of contact for attendee inquiries
Manage registration activities as directed by the Trade Show Director
Support on-site needs tied to attendee access and experience
Manage registration in an accurate and organized manner and deliver a seamless attendee experience
Resolve attendee inquiries efficiently, reducing friction and improving satisfaction
Manage registration data that support reliable reporting and operational decision-making
Marketing, Communications & Website Coordination
Manage and coordinate marketing campaigns including mailings, emails, and print marketing materials
Maintain and update the trade show website in coordination with the communications department
Ensure exhibitor and attendee communications are clear, timely, and consistent
Launch campaigns on schedule and support attendance and exhibitor engagement goals
Develop web content and show communications that reduce confusion and prevent avoidable inquiries
Maintain professional and consistent brand experience across all channels
Coordinate with the general show contractor and key vendors to support show deliverables
Manage the MapYourShow platform and coordinate vendor support for show assets and needs (e.g., Show Guide, meeting rooms, special events)
Assist with show logistics and other trade show-related events as directed by leadership
Execute vendor deliverables on time and aligned with show requirements
Ensure MapYourShow information remains accurate and supports exhibitor visibility and attendee navigation
Guarantee that on-site operations run smoothly, with rapid issue resolution and minimal disruption
Administrative Execution & Operational Excellence
Provide administrative support including data entry, filing, invoicing support, mailings, and ordering supplies
Maintain organized documentation and records supporting exhibitor and registration workflows
Perform other duties and responsibilities as assigned by the Trade Show Director and department leadership
Ensure internal processes are reliable, accurate, and easy to track across the planning cycle
Support leadership with dependable operational support, to allow team to focus on strategic priorities
Manage timeline and follow through to avoid last-minute surprises
Identify recurring challenges and propose improvements to workflows, communications, and processes
Collaborate across internal teams to ensure alignment and execution against timelines
Make year-over-year improvements to reduce rework, improve clarity, and strengthen stakeholder experience
Execute projects and operations for better visibility, coordination, and execution
Experience and Competencies Bachelor's degree in hospitality, Tourism and Travel Management, or similar discipline and at least three years’ event experience or combined equivalent of work experience and education required. Ideally the experience is in the tradeshow environment. Strong preference given to current CEM designation.
Self-motivated and pro-active team leader with experience developing ways of accomplishing goals with little or no supervision.
Experience handling high-volume, production-based projects, including prioritizing, organizing and tracking details, effectively managing deadlines and multiple priorities.
Willingness to learn and look for ways to improve processes to achieve greater efficiency in pre-, during, and post-planning phases. This involves taking the initiative to try new approaches and trusting one’s own professional judgment.
Committed to strong relationships and quality service to internal team members and external clients and partners.
Ability to remain focused and be effective during program event setbacks. Must be able to juggle the demands of customers, vendors, and team members while remaining calm. This means knowing how to prioritize both in the office and on-site at event functions despite on-going interruptions. It is critical to be open to feedback in order to improve future performance.
Accomplished problem solver with superior analytical skills. Demonstrate the ability to communicate clearly, concisely, and effectively in both written and oral context with internal customers, attendees, team members, and vendors.
Skilled in Microsoft Excel, PowerPoint and Word, IMIS or similar AMS software, and event management software platforms.
Preferred Qualifications and Experience Knowledge of information systems, including association databases, web design and programming, data collection and analysis, and/or formal report development.Experience with event marketing and/or sales operational tasks including advertising, market development, attendee acquisition, research, outreach, content development, analysis, etc.
Experience with strategic planning process for all meetings and events to ensure continual improvement and quality customer service.
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