Senior Visual Experience Designer, Marketing
Electronic Arts (EA), Kirkland, Washington, United States, 98034
Overview
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A team where creativity thrives, new perspectives are invited, and ideas matter. We’re looking for a hands-on Senior Visual Experience Designer to collaborate with our Marketing Strategy teams on end-to-end experiences. The ideal candidate brings a hybrid background in product design, marketing design, and art direction to unify and elevate our work across web, in-game, and email channels. You’ll report to the Design & Content Production Manager and work closely alongside a small team of designers, helping set creative direction while remaining deeply involved in day-to-day design execution. This role blends design thinking, marketing design strategy, art direction, and hands-on craft into a single, end-to-end practice. You’ll be responsible not only for defining through scalable guidelines how campaigns should look and feel, but also for personally designing, refining, and shipping high-quality creative that reflects game branding and resonates with gamer communities.
Responsibilities
Lead hands-on marketing design and art direction for cross-channel campaigns across web, in-game, and email
Personally design and refine campaign visuals, layouts, and UI while setting a high bar for craft and quality
Define and maintain scalable marketing design guidelines, templates, and visual frameworks that support consistency across channels
Establish clear creative guardrails that enable speed and autonomy while preserving brand and campaign integrity
Provide art direction and creative guidance to a mid-level UI / graphic designer through collaboration, critique, and example
Ensure all campaign experiences feel cohesive with game branding, franchise identity, and player expectations
Translate marketing goals, audience insights, and brand direction into compelling, production-ready creative
Partner with UX Designers to align marketing creative with website products, shared components, and the broader web design system
Contribute to and help evolve design systems and Figma libraries, especially for marketing and campaign use cases
Collaborate closely with product, marketing, and engineering partners to balance creative ambition with technical feasibility
Use research insights, performance data, and digital marketing best practices to inform creative and experiential decisions
Clearly communicate design intent through concepts, prototypes, documentation, and stakeholder presentations
Qualifications
7+ years of experience in product design, marketing design, art direction, or hybrid design roles
Strong portfolio demonstrating:
Hands-on marketing design and art direction across digital and campaign-based experiences
Cohesive, brand-aligned execution supported by scalable guidelines or systems
UX and product thinking from concept through delivery
Polished UI, layout, typography, and graphic craft
Proven experience designing for web, email, and/or in-game or live-service marketing environments
Experience creating, maintaining, or contributing to design systems and Figma libraries
Proficiency in Figma and Adobe Creative Cloud (Photoshop, Illustrator)
Ability to move fluidly between art direction, marketing design strategy, and hands-on execution
Strong collaboration and communication skills across design, marketing, and product teams
Comfort working in fast-paced, cross-functional environments with multiple parallel workstreams
Ability to raise creative quality and challenge existing approaches respectfully and constructively
Background in art direction, creative direction, or graphic design within marketing or product organizations; experience managing and scoping multiple campaigns with tight timelines and quick turnarounds
Familiarity with CRM, lifecycle marketing, or campaign-based workflows
Experience leading creative reviews, critiques, or collaborative workshops
Comfort using Google Workspace tools
Passion for games and an understanding of player psychology and gamer communities is a plus
Pay Transparency - North America Compensation and benefits information is provided below. Pay ranges are offered in good faith for this role in applicable locations at the time of posting. Pay offered will be determined based on relevant factors such as education, qualifications, certifications, experience, skills, geographic location, or business needs.
Pay Ranges
Washington (depending on location e.g. Seattle vs. Spokane) $108,900 - $145,200 USD
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. Pay is just one part of the overall compensation at EA.
About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
EEO Statement Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
#J-18808-Ljbffr
Responsibilities
Lead hands-on marketing design and art direction for cross-channel campaigns across web, in-game, and email
Personally design and refine campaign visuals, layouts, and UI while setting a high bar for craft and quality
Define and maintain scalable marketing design guidelines, templates, and visual frameworks that support consistency across channels
Establish clear creative guardrails that enable speed and autonomy while preserving brand and campaign integrity
Provide art direction and creative guidance to a mid-level UI / graphic designer through collaboration, critique, and example
Ensure all campaign experiences feel cohesive with game branding, franchise identity, and player expectations
Translate marketing goals, audience insights, and brand direction into compelling, production-ready creative
Partner with UX Designers to align marketing creative with website products, shared components, and the broader web design system
Contribute to and help evolve design systems and Figma libraries, especially for marketing and campaign use cases
Collaborate closely with product, marketing, and engineering partners to balance creative ambition with technical feasibility
Use research insights, performance data, and digital marketing best practices to inform creative and experiential decisions
Clearly communicate design intent through concepts, prototypes, documentation, and stakeholder presentations
Qualifications
7+ years of experience in product design, marketing design, art direction, or hybrid design roles
Strong portfolio demonstrating:
Hands-on marketing design and art direction across digital and campaign-based experiences
Cohesive, brand-aligned execution supported by scalable guidelines or systems
UX and product thinking from concept through delivery
Polished UI, layout, typography, and graphic craft
Proven experience designing for web, email, and/or in-game or live-service marketing environments
Experience creating, maintaining, or contributing to design systems and Figma libraries
Proficiency in Figma and Adobe Creative Cloud (Photoshop, Illustrator)
Ability to move fluidly between art direction, marketing design strategy, and hands-on execution
Strong collaboration and communication skills across design, marketing, and product teams
Comfort working in fast-paced, cross-functional environments with multiple parallel workstreams
Ability to raise creative quality and challenge existing approaches respectfully and constructively
Background in art direction, creative direction, or graphic design within marketing or product organizations; experience managing and scoping multiple campaigns with tight timelines and quick turnarounds
Familiarity with CRM, lifecycle marketing, or campaign-based workflows
Experience leading creative reviews, critiques, or collaborative workshops
Comfort using Google Workspace tools
Passion for games and an understanding of player psychology and gamer communities is a plus
Pay Transparency - North America Compensation and benefits information is provided below. Pay ranges are offered in good faith for this role in applicable locations at the time of posting. Pay offered will be determined based on relevant factors such as education, qualifications, certifications, experience, skills, geographic location, or business needs.
Pay Ranges
Washington (depending on location e.g. Seattle vs. Spokane) $108,900 - $145,200 USD
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. Pay is just one part of the overall compensation at EA.
About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
EEO Statement Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
#J-18808-Ljbffr