Overview
Social Media Manager leads Hawai'i Pacific University's organic social media strategy, content development, and digital engagement across all major platforms. This position supervises student content creators and manages a student social media lab to produce compelling short-form video, photography, and multimedia storytelling that reflects HPU's mission, values, and campus life. The Manager develops an editorial content calendar, monitors trends, publishes content, and tracks analytics to support strategic audience growth and community engagement. Occasional evening and weekend shifts may be required to cover special events.
Salary:
$53,000.00 - $63,000.00 Annually
Job Type:
Staff - Regular Full Time Exempt
Location:
Honolulu, Hawaii
Remote:
Remote Employment
Job Number:
02654
Department:
Office of University Communications
Hawai'i Pacific University is designated as an Alaskan Native and Native Hawaiian (ANNH) Serving Institution by the US Department of Education. As such, we strive for accurate displays of the Hawaiian language in all our institutional materials. This includes the appropriate use of diacritical marks such as the \'okina and kahako. Unfortunately, at times external vendors and other third-party technology integrations do not support the use of these characters. Mahalo for your understanding.
Description Job Summary
The Social Media Manager leads Hawai'i Pacific University's organic social media strategy, content development, and digital engagement across all major platforms. This position supervises student content creators and manages a student social media lab to produce compelling short-form video, photography, and multimedia storytelling that reflects HPU's mission, values, and campus life. The Manager develops an editorial content calendar, monitors trends, publishes content, and tracks analytics to support strategic audience growth and community engagement. Occasional evening and weekend shifts may be required to cover special events.
Location:
Position is located at Harbor Court (55 Merchant Street, Honolulu, HI 96813) with obligations for some travel across the island to cover HPU related events.
Qualifications Minimum Qualifications:
Bachelor's degree in communications, marketing, journalism, media, English, public relations, or related field, or equivalent combination of relevant full-time (or equivalent part-time) work and educational experience
5+ years of professional experience managing social media platforms and producing original digital content
Demonstrated experience creating short-form video content for TikTok, Instagram Reels, and YouTube Shorts
Experience with social media scheduling, community management, and analytics tools
Excellent written and verbal communication skills
Proficiency in Microsoft Office Suite (e.g., Word, Teams, SharePoint)
Desired Qualifications:
Master's degree in a relevant field
Experience managing social media in higher education, youth media, or brand storytelling contexts
Fluency with Adobe Creative Suite or mobile video editing applications (e.g., Premiere, CapCut, Final Cut Pro)
Familiarity with social media publishing and monitoring platforms
Ability to conceptualize, produce, and manage engaging social content aligned with the HPU brand
Experience supervising, mentoring, or managing student workers, interns, or creative teams
Ability to analyze performance metrics and prepare regular reporting
Strong time management, organization, and attention to detail
Other Qualifications:
Candidates must be legally authorized to work in the United States. Visa sponsorship and relocation allowance is not available for this position.
This position may be considered an essential position with report-to-work obligations depending on the type of emergency, campus closure, or evacuation.
Must meet training and background check qualifications and comply with the Protection of Minors policy.
Upon hire, candid
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Salary:
$53,000.00 - $63,000.00 Annually
Job Type:
Staff - Regular Full Time Exempt
Location:
Honolulu, Hawaii
Remote:
Remote Employment
Job Number:
02654
Department:
Office of University Communications
Hawai'i Pacific University is designated as an Alaskan Native and Native Hawaiian (ANNH) Serving Institution by the US Department of Education. As such, we strive for accurate displays of the Hawaiian language in all our institutional materials. This includes the appropriate use of diacritical marks such as the \'okina and kahako. Unfortunately, at times external vendors and other third-party technology integrations do not support the use of these characters. Mahalo for your understanding.
Description Job Summary
The Social Media Manager leads Hawai'i Pacific University's organic social media strategy, content development, and digital engagement across all major platforms. This position supervises student content creators and manages a student social media lab to produce compelling short-form video, photography, and multimedia storytelling that reflects HPU's mission, values, and campus life. The Manager develops an editorial content calendar, monitors trends, publishes content, and tracks analytics to support strategic audience growth and community engagement. Occasional evening and weekend shifts may be required to cover special events.
Location:
Position is located at Harbor Court (55 Merchant Street, Honolulu, HI 96813) with obligations for some travel across the island to cover HPU related events.
Qualifications Minimum Qualifications:
Bachelor's degree in communications, marketing, journalism, media, English, public relations, or related field, or equivalent combination of relevant full-time (or equivalent part-time) work and educational experience
5+ years of professional experience managing social media platforms and producing original digital content
Demonstrated experience creating short-form video content for TikTok, Instagram Reels, and YouTube Shorts
Experience with social media scheduling, community management, and analytics tools
Excellent written and verbal communication skills
Proficiency in Microsoft Office Suite (e.g., Word, Teams, SharePoint)
Desired Qualifications:
Master's degree in a relevant field
Experience managing social media in higher education, youth media, or brand storytelling contexts
Fluency with Adobe Creative Suite or mobile video editing applications (e.g., Premiere, CapCut, Final Cut Pro)
Familiarity with social media publishing and monitoring platforms
Ability to conceptualize, produce, and manage engaging social content aligned with the HPU brand
Experience supervising, mentoring, or managing student workers, interns, or creative teams
Ability to analyze performance metrics and prepare regular reporting
Strong time management, organization, and attention to detail
Other Qualifications:
Candidates must be legally authorized to work in the United States. Visa sponsorship and relocation allowance is not available for this position.
This position may be considered an essential position with report-to-work obligations depending on the type of emergency, campus closure, or evacuation.
Must meet training and background check qualifications and comply with the Protection of Minors policy.
Upon hire, candid
#J-18808-Ljbffr