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Associate Director, Amazon Ads

Tombras, Knoxville, Tennessee, United States, 37955

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Tombras, a 450+ person, full‑service, national advertising agency with a digital mindset, is seeking an

Associate Director, Amazon Ads

to help build and scale our Commerce Media capability. This role is a hands‑on operator who will lead day‑to‑day Amazon Ads execution for key clients and help establish the playbooks, standards, and execution rhythm as the practice grows.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

What you’ll be doing

Own end‑to‑end Amazon Ads activation and performance for assigned clients, including account structure, campaign automation, campaign creation, ongoing optimization, testing, sales forecasting and budget pacing.

Lead the client performance rhythm for Amazon Ads—running

daily/weekly

client status calls as needed (pacing, priorities, promos, and issue resolution), delivering clear, actionable

reporting recaps and recommendation s, and ensuring stakeholders stay aligned on what’s driving performance and what’s changing next.

Lead execution across Amazon ad products:

Sponsored Products, Sponsored Brands, Sponsored Display

Partner with Tombras’ Programmatic Investment team on

Amazon DSP :

Provide Amazon‑specific audience and retail context (category dynamics, product priorities, promo calendar, retail readiness inputs) Collaborate on full‑funnel planning, audience strategy, and performance narratives Ensure DSP efforts align with Sponsored Ads learnings (search query demand, product targeting, creative insights)

Build and manage scalable workflows in Pacvue and other Amazon/retail media platforms to drive automation, efficiency, and disciplined pacing.

Drive core performance levers: keyword and product targeting strategy, search term harvesting, bid and budget optimization, placement controls, audience tactics, and creative testing plans.

Partner with Creative and client commerce stakeholders to improve retail readiness (catalog hygiene, PDP content needs, promotional timing, inventory signals) and translate insights into actions that improve conversion and efficiency.

Collaborate with Media Strategy and broader media investment teams to connect Amazon Ads into full‑funnel plans (e.g., social, video/CTV, programmatic), while keeping Amazon’s retail realities and KPIs front and center.

Work closely with Analytics + Data Science to define the measurement approach (including AMC/Attribution where feasible), align reporting definitions, and deliver clear performance narratives for weekly/monthly cadences and QBRs.

Establish and maintain Amazon execution standards: naming conventions, QA checklists, reporting definitions, testing roadmaps, and “what good looks like” benchmarks.

Contribute to new business: Amazon audits, POVs, forecasts, launch plans, and pitch support related to Amazon growth and marketplace share capture.

Mentor and guide junior talent as the team scales; help train other media teams on how Amazon differs from traditional paid search and programmatic.

What you bring

7+ years of performance media experience, with 5+ years hands‑on Amazon Ads management (agency experience strongly preferred).

Demonstrated ability to manage meaningful budgets and drive measurable performance improvements across Sponsored Ads; DSP experience is a strong plus.

Strong working knowledge of Amazon Ads KPIs and decisioning: ROAS, TACoS/ACoS, NTB/customer acquisition, share‑of‑voice/rank dynamics, promo impacts, and margin awareness (where data is available)

Proven ability to build campaign structures that scale, with disciplined pacing and a test‑and‑learn mindset.

Strong client presence—able to lead weekly performance cadences and contribute confidently to executive QBR narratives.

Excellent cross‑functional collaboration skills (Creative, Analytics, Media Investment, client eComm teams).

A builder mindset: you enjoy creating standards, playbooks, and repeatable operating rhythms.

Tools you’ll use . You should be comfortable navigating and operationalizing a modern commerce media tool stack, including:

Amazon platforms Amazon Ads Console (Sponsored Products/Brands/Display)

Amazon DSP (preferred)

Amazon Marketing Cloud (AMC) (preferred)

Amazon Attribution, Amazon Brand Analytics, Search Query Performance reporting

Cross‑retailer / Amazon operating platforms Pacvue (strongly preferred)

Skai (Kenshoo) (strongly preferred)

Other common platforms you may have used: Teikametrics, Perpetua, Quartile

Retail intelligence & digital shelf analytics (examples) Profitero, CommerceIQ, Stackline, DataWeave, Similarweb Digital Shelf Intelligence

Marketplace research tools you may have used: Helium 10, Jungle Scout, Keepa (helpful, not required)

Measurement, audiences, clean rooms, and analytics surfaces GA4 or Adobe Analytics (as relevant to broader measurement)

Ad server / tagging tools as applicable (e.g., CM360)

Why you’ll want to work at Tombras

Family - It comes first, on every list. Tombras has been family‑run since day 1, we strive to facilitate a family‑oriented environment rooted in supporting one another.

Dog‑friendly offices

Unlimited PTO

Generous parental leave for primary and non‑primary caregivers

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation

Employer‑paid Dental & Vision

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E‑Verify employer and participates in the E‑Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.

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