Outdoor Afro - Marketing Manger - Social Media, Email, SEM/SEO Job at Cause Capa

• Salary $90K - $110K, depending on experience
• Remote Job

Job Description

This is a remote position.

Type: Full-Time, Exempt
Location: Remote (U.S.-based)
Salary: $90,000 - $110,000 annually plus benefits
Application Window: Open until filled

Outdoor Afro celebrates and inspires Black connections and leadership in nature. Our network connects Black people with our lands, water, and wildlife through outdoor education, recreation, and conservation. Some examples of Outdoor Afro’s year-round activities include fishing, hiking, biking, kayaking, gardening, skiing, and more! Visit: http://outdoorafro.org or @outdoorafro across all social media platforms to learn more.

What We’re Looking For

We are looking for a strategic, results-driven, Marketing Manager who is adept at social media, email, and search engine marketing. This is an exciting opportunity for a marketing leader who excels at creative storytelling, understands the social media algorithms and trends, and can efficiently and professionally produce video, image, and written content with which our audiences will engage.

The ideal candidate is comfortable working independently and in small teams, passionate about Outdoor Afro’s mission, excited to use their unique skillset to grow a community of nature leaders, sponsors, and donors, and has built a community/network of influencers, marketers, and content producers of their own with whom they can collaborate.

Based on a strategy co-developed with the Chief Programs & Innovation Officer, to whom the role reports, the Marketing Manager will develop a campaign and content calendar that details the target audiences, channels, CTAs, and KPIs.

This position plays a crucial role within the organization. Success in the role will be measured based on the rate of audience engagement, follower growth and conversion, app downloads, ad sales, individual donations, and supporting programmatic goals—including reaching our goal of 5000 new swimmers in 2026.

What You’ll Do

Strategic Marketing Leadership & Brand Awareness

Co-develop and execute Outdoor Afro’s overall marketing strategy.

Translate marketing strategy into weekly, monthly, and seasonal campaigns that can achieve our goals.

Own and manage all marketing initiatives across website, social media (content and ads), email, and paid media.

Manage relationships with SEM, public relations agency, web development, and creative contractors.

Ensure consistent brand voice and messaging across all platforms, amplifying Outdoor Afro’s mission and impact.

Content Development & Production

Design and produce video content to help Outdoor Afro stay visible on social media (IG, TikTok, YouTube, Spill, FB).

Review engagement stats and trends daily to ensure content is winning in social media algorithms and converting with audiences.

Partner with and leverage content from our corp of Volunteer Leaders and Brand Ambassadors who produce photo and video content to promote outdoor activities and trips, repurposing and re-mixing the content to maximize engagement.

Collaborate with social media influencers to co-develop and syndicate content to their platforms and ours to grow reach, engagement, and conversion.

Collaborate with Communications Manager to develop/repurpose monthly newsletter content.

Partner with Outdoor Afro’s PR agency to leverage content related to our founder.

Audience Growth, Engagement & Community Building

Develop and execute strategies to grow Outdoor Afro’s social media followers and engagement (shares, comments, purchases, referrals, app downloads), leveraging platform algorithms, trends, and analytics.

Build and maintain strong partnerships with brands–online and off–and influencers to increase visibility, engagement, and conversion.

Optimize email marketing and social media to cultivate and convert followers into advertisers, sponsors, donors and evangelizers.

Collaborate with the development team and Communications Manager to design and implement campaigns that convert social media followers and email subscribers into advertisers and donors.

Performance Measurement & Data Analytics

Track, measure, and analyze marketing performance using Google Analytics, social media insights, and marketing automation tools.

Use data to optimize campaign effectiveness, improve audience engagement, and increase donor conversion rates.

Utilize marketing automation tools to segment audiences and deliver targeted, personalized content.

Develop regular performance reports to inform strategy and share key insights with leadership.

What Success Looks - First 90 Days

Increase Instagram and Facebook engagement (increase follows, comments, shares)

Develop campaigns to drive app downloads, brand ambassador engagement, and swim partner network growth.

Execute a campaign to convert social media followers and email subscribers into advertisers, donors, and patrons of Outdoor Afro-branded merch.

What You’ll Bring

Education & Experience

Bachelor’s degree required (Marketing, Communications, Business, or related field preferred).

5+ years of experience in social media marketing roles where you produced the video and other content.

Proven success in designing and executing multi-channel marketing campaigns (social media, email, SEO, website content, paid media).

Experience managing relationships with social media influencers/brand ambassadors

Must-Have Technical Skills & Tools

Strong proficiency in video production (for reels, stories, posts), social media marketing and advertising, Google Analytics for SEM and SEO.

Experience using marketing automation and web tools (e.g., HubSpot, Sprout Social, MailChimp, AdWords, WordPress).

Deep understanding of social media algorithms and content engagement strategies across Instagram, TikTok, Spill, and Facebook.

Soft Skills & Cultural Fit

Data-driven mindset—comfortable using analytics to inform marketing strategies.

Creative and strategic thinker—able to balance innovation with performance metrics.

Self-starter and problem solver—works well solo or collaboratively and proactively identifies marketing opportunities and executes solutions.

Strong leadership and collaboration skills—works cross-functionally and leads projects independently.

Mission-aligned—passionate about outdoor engagement, community building, and racial equity.

What Makes This Role Exciting

Make a National Impact: Introduce Outdoor Afro to millions of Black people across the U.S., sharing our unique hospitality, belonging, community, wellness, and leadership in nature.

Lead High-Impact Campaigns: Drive major digital marketing initiatives and partner with top outdoor brands to create meaningful, results-driven campaigns.

Join a Passionate Team: Work alongside a collaborative, mission-driven team dedicated to outdoor equity and leadership.

Growth & Scale: Shape the future of Outdoor Afro’s marketing with the opportunity to expand the team and scale campaigns for national visibility.

Work Schedule and Location

Full-time, exempt position—40 hours per week.

Remote (U.S.-based)

Some evening and weekend work required for campaign launches and events.

Occasional travel for team meetings, events, and marketing activations.

Compensation and Benefits

Salary: $90,000 - $110,000 annually, commensurate with experience.

Benefits Include:

• Medical, dental, and vision insurance (employer pays 75% employee/50% dependents)
• 401(k) plan with employer match
• 12 paid holidays; 1 employee-selected holiday annually; paid holiday break between Christmas and New Year