Salary:
$87,000.00 - $121,000.00 Annually Location :
Fort Myers, FL Job Type:
Full-Time Regular Job Number:
07826HB Department:
Visitor and Convention Bureau Opening Date:
01/30/2026 Closing Date:
2/22/2026 11:59 PM Eastern FLSA:
Exempt
Description Join the award-winning Lee County Visitor & Convention Bureau (VCB) team! Play a key role in shaping how the world sees Southwest Florida. In this position, you'll lead public relations and communications efforts that promote Lee County as a premier travel destination. You'll manage media relations, create compelling content, share the value of tourism to local residents, and ensure our brand message is clear, consistent, and engaging across all channels. This role is perfect for someone who loves storytelling, strategic thinking, and working in a fast-paced environment that makes a positive impact on the community.
Duties and Responsibilities What You Will Do:
Public Relations & Media Strategy Develop and manage public relations strategies that align with VCB goals. Build strong relationships with local, national, and international media. Create targeted media pitches and editorial submissions to generate high-profile coverage. Content Creation & Brand Messaging
Write and edit press releases, speeches, newsletters, video scripts, and other materials. Ensure brand messaging is consistent with all marketing and sales projects. Film & Photo Coordination
Oversee film office inquiries and location permits for photo and video shoots. Develop resource materials such as production guides and location information. Budget & Vendor Management
Oversee budget for media visits, negotiate services, and approve expenses. Manage agency partners, contractors, and staff to deliver successful earned media. Digital & Social Media Engagement
Collaborate with the marketing team using social media and digital platforms to share our message and connect with audiences. Stay current with trends and adapt strategies as needed. Leadership & Collaboration
Mentor team members and serve as a role model within the organization and community. Work closely with VCB colleagues, hospitality partners, and industry stakeholders. Education, Experience, Licensing What We're Looking For:
Any combination of education and experience equivalent to a Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field. 2 years of experience in public relations or communications (tourism experience preferred). Supervisory experience. Valid driver's license with a good driving record. Preferred Qualifications:
7+ years of progressive experience in communications, public relations, or marketing leadership. Proven ability to develop and execute integrated communications strategies. Exceptional writing, storytelling, and presentation skills. Expertise in media relations, crisis communications, and digital PR. Strong leadership skills with experience managing teams and agencies. Ability to navigate public-sector environments and stakeholder dynamics with diplomacy. Data-driven approach to measuring impact and refining strategies. Skills & Knowledge:
Excellent writing and editing skills with strong attention to detail. Outstanding presentation and interpersonal skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Knowledge of social media and digital platforms. Proficiency in Microsoft Office Suite; experience with Muck Rack and Simpleview preferred. Ability to travel domestically and internationally as needed. Speaking German, Spanish, or another language is a plus.
Supplemental Information Work Schedule:
Monday - Friday, 8:00 AM - 5:00 PM. Some evenings, weekends, and holidays will be required. Why Join Us?
This is a leadership role where you'll help showcase Lee County as a world-class destination. You'll work on exciting projects, build relationships with media and industry partners, and make a real impact on tourism and the local economy. About the Department:
The Visitor & Convention Bureau promotes Lee County as a premier travel destination. We work with hotels, restaurants, attractions, and event organizers to bring visitors to our community and support the local economy. From marketing campaigns to special events, our team helps make Lee County a great place to live. Learn more at or About Lee County:
Lee County is located in beautiful Southwest Florida and is home to over 800,000 residents. We are dedicated to serving our community with high-quality services and a focus on sustainability and innovation. Join us in making Lee County a great place to live, work, and visit. Find out more about Lee County at EMERGENCY RESPONSE/RECOVERY ACTIVITIES:
All County employees are required to work before, during, or after an emergency as needed. This may include temporarily being assigned to work and performing duties outside of the normal scope of their position, location and work schedule to fit the needs of the County and its citizens. DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this classification. All positions are subject to a criminal background check. A conviction in and of itself may not necessarily preclude employment. Some positions may be subject to a pre-employment drug screening. Certain service members and veterans, and the spouses and family members of such service members and veterans, who claim and meet eligibility requirements of veterans preference, receive preference and priority in employment and are encouraged to apply. Lee County Board of County Commissioners offers a comprehensive, and affordable benefits package. Our Board works in the best interest of employees and strives to provide the most complete, high-quality benefits package available at the lowest possible cost to the employee. Our Board continues to remain steadfast in maintaining one of the lowest levels of employee costs in our area. Lee County's benefits package is offered to both regular Full-time positions and Part-time positions that are regularly scheduled to work 60 hours or more bi-weekly. Medical benefits may be offered to On-Call, Temporary, Seasonal, and Intern employees who meet the Affordable Care Act eligibility criteria. Lee County employees eligible to participate in the Florida Retirement System (FRS) are required to contribute 3% of each paycheck to FRS. If you have retired from the Florida Retirement Pension plan you will not be eligible for renewed membership in either of the FRS retirement plan options. Retirees of the Investment Plan are eligible for renewed membership in the Investment Plan only. FRS reemployment rules apply for both. Below is a brief breakdown of what's included in the benefits package that is offered to our employees. For a more detailed look into our benefits package, please click visit our webpage at To view our employee paid premiums, please visit: Health Benefits: • Medical Insurance • Plans include, but are not limited to: routine, preventative, mental health, hospitalization, and prescription drug benefits. • Vision, Fitness, Weight Management, Natural Products and Services, and Hearing discount programs available. • Dental Insurance • Vision Insurance • Flexible Spending Accounts • Medical Reimbursement Account • Dependent Care Reimbursement Account • Pharmacy, including Mail-Order Pharmacy • Informed Health Lines (Nurse Hotline) • Basic Life Insurance (1x or 2x Annual Salary at no cost to employee) • Optional Life Insurance • Long-Term Disability (60% of pre-disability salary at no cost to employee) • Short-Term Disability • Sick Leave Pool • Flu vaccinations • Wellness Programs Financial Benefits: • Florida Retirement System (FRS) • Two Retirement Plan Options: 1) FRS Pension Plan (Defined Benefit) 2) FRS Investment Plan (Defined Contribution) • Deferred Compensation (457) Plans • Financial Savings/Management Programs • Eligible for membership with Suncoast Credit Union • Employee Leave Benefits • Holiday Pay - 11 Paid Holidays Annually • Paid Sick Leave • Paid Vacation Leave • Bereavement & Civic Duty Leave • Family and Medical Leave • Military Family & Medical Leave • Educational Leave Employee Assistance Program
Services available to employees that offers guidance, support, resources and information for personal and work-life issues. Confidential and provided at no charge to employees and their dependents. United Way 2-1-1 (Lee County Employee Resource Program)
Lee County BOCC has partnered with United Way 211 to provide an Employee Resource Program which assists BoCC employees who may be experiencing distress due to economic hardship, health or other factors. Educational Assistance
Reimbursement for coursework taken at an accredited college or university that is designed to enhance the knowledge, skills and abilities relating to the official duties that the employees perform. 01
Do you possess a valid driver's license with an acceptable driving record?
Yes No
02
How many years of experience do you have in public relations, communications, or marketing?
(Please include this experience in the Work History section of your application.)
Less than 2 years 2-3 years 4-6 years 7+ years
03
Which areas of expertise do you have? (Select all that apply)
(Please include this experience in the Work History section of your application.)
Strategic communications planning Media relations Digital and social media management Crisis communications Event planning Budget management Public-sector stakeholder engagement Corporate Communications None
04
Which best describes your experience with media relations?
(Please include this experience in the Work History section of your application.)
No experience Some experience (local media) Extensive experience (local, national, and international media)
Required Question
$87,000.00 - $121,000.00 Annually Location :
Fort Myers, FL Job Type:
Full-Time Regular Job Number:
07826HB Department:
Visitor and Convention Bureau Opening Date:
01/30/2026 Closing Date:
2/22/2026 11:59 PM Eastern FLSA:
Exempt
Description Join the award-winning Lee County Visitor & Convention Bureau (VCB) team! Play a key role in shaping how the world sees Southwest Florida. In this position, you'll lead public relations and communications efforts that promote Lee County as a premier travel destination. You'll manage media relations, create compelling content, share the value of tourism to local residents, and ensure our brand message is clear, consistent, and engaging across all channels. This role is perfect for someone who loves storytelling, strategic thinking, and working in a fast-paced environment that makes a positive impact on the community.
Duties and Responsibilities What You Will Do:
Public Relations & Media Strategy Develop and manage public relations strategies that align with VCB goals. Build strong relationships with local, national, and international media. Create targeted media pitches and editorial submissions to generate high-profile coverage. Content Creation & Brand Messaging
Write and edit press releases, speeches, newsletters, video scripts, and other materials. Ensure brand messaging is consistent with all marketing and sales projects. Film & Photo Coordination
Oversee film office inquiries and location permits for photo and video shoots. Develop resource materials such as production guides and location information. Budget & Vendor Management
Oversee budget for media visits, negotiate services, and approve expenses. Manage agency partners, contractors, and staff to deliver successful earned media. Digital & Social Media Engagement
Collaborate with the marketing team using social media and digital platforms to share our message and connect with audiences. Stay current with trends and adapt strategies as needed. Leadership & Collaboration
Mentor team members and serve as a role model within the organization and community. Work closely with VCB colleagues, hospitality partners, and industry stakeholders. Education, Experience, Licensing What We're Looking For:
Any combination of education and experience equivalent to a Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field. 2 years of experience in public relations or communications (tourism experience preferred). Supervisory experience. Valid driver's license with a good driving record. Preferred Qualifications:
7+ years of progressive experience in communications, public relations, or marketing leadership. Proven ability to develop and execute integrated communications strategies. Exceptional writing, storytelling, and presentation skills. Expertise in media relations, crisis communications, and digital PR. Strong leadership skills with experience managing teams and agencies. Ability to navigate public-sector environments and stakeholder dynamics with diplomacy. Data-driven approach to measuring impact and refining strategies. Skills & Knowledge:
Excellent writing and editing skills with strong attention to detail. Outstanding presentation and interpersonal skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Knowledge of social media and digital platforms. Proficiency in Microsoft Office Suite; experience with Muck Rack and Simpleview preferred. Ability to travel domestically and internationally as needed. Speaking German, Spanish, or another language is a plus.
Supplemental Information Work Schedule:
Monday - Friday, 8:00 AM - 5:00 PM. Some evenings, weekends, and holidays will be required. Why Join Us?
This is a leadership role where you'll help showcase Lee County as a world-class destination. You'll work on exciting projects, build relationships with media and industry partners, and make a real impact on tourism and the local economy. About the Department:
The Visitor & Convention Bureau promotes Lee County as a premier travel destination. We work with hotels, restaurants, attractions, and event organizers to bring visitors to our community and support the local economy. From marketing campaigns to special events, our team helps make Lee County a great place to live. Learn more at or About Lee County:
Lee County is located in beautiful Southwest Florida and is home to over 800,000 residents. We are dedicated to serving our community with high-quality services and a focus on sustainability and innovation. Join us in making Lee County a great place to live, work, and visit. Find out more about Lee County at EMERGENCY RESPONSE/RECOVERY ACTIVITIES:
All County employees are required to work before, during, or after an emergency as needed. This may include temporarily being assigned to work and performing duties outside of the normal scope of their position, location and work schedule to fit the needs of the County and its citizens. DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this classification. All positions are subject to a criminal background check. A conviction in and of itself may not necessarily preclude employment. Some positions may be subject to a pre-employment drug screening. Certain service members and veterans, and the spouses and family members of such service members and veterans, who claim and meet eligibility requirements of veterans preference, receive preference and priority in employment and are encouraged to apply. Lee County Board of County Commissioners offers a comprehensive, and affordable benefits package. Our Board works in the best interest of employees and strives to provide the most complete, high-quality benefits package available at the lowest possible cost to the employee. Our Board continues to remain steadfast in maintaining one of the lowest levels of employee costs in our area. Lee County's benefits package is offered to both regular Full-time positions and Part-time positions that are regularly scheduled to work 60 hours or more bi-weekly. Medical benefits may be offered to On-Call, Temporary, Seasonal, and Intern employees who meet the Affordable Care Act eligibility criteria. Lee County employees eligible to participate in the Florida Retirement System (FRS) are required to contribute 3% of each paycheck to FRS. If you have retired from the Florida Retirement Pension plan you will not be eligible for renewed membership in either of the FRS retirement plan options. Retirees of the Investment Plan are eligible for renewed membership in the Investment Plan only. FRS reemployment rules apply for both. Below is a brief breakdown of what's included in the benefits package that is offered to our employees. For a more detailed look into our benefits package, please click visit our webpage at To view our employee paid premiums, please visit: Health Benefits: • Medical Insurance • Plans include, but are not limited to: routine, preventative, mental health, hospitalization, and prescription drug benefits. • Vision, Fitness, Weight Management, Natural Products and Services, and Hearing discount programs available. • Dental Insurance • Vision Insurance • Flexible Spending Accounts • Medical Reimbursement Account • Dependent Care Reimbursement Account • Pharmacy, including Mail-Order Pharmacy • Informed Health Lines (Nurse Hotline) • Basic Life Insurance (1x or 2x Annual Salary at no cost to employee) • Optional Life Insurance • Long-Term Disability (60% of pre-disability salary at no cost to employee) • Short-Term Disability • Sick Leave Pool • Flu vaccinations • Wellness Programs Financial Benefits: • Florida Retirement System (FRS) • Two Retirement Plan Options: 1) FRS Pension Plan (Defined Benefit) 2) FRS Investment Plan (Defined Contribution) • Deferred Compensation (457) Plans • Financial Savings/Management Programs • Eligible for membership with Suncoast Credit Union • Employee Leave Benefits • Holiday Pay - 11 Paid Holidays Annually • Paid Sick Leave • Paid Vacation Leave • Bereavement & Civic Duty Leave • Family and Medical Leave • Military Family & Medical Leave • Educational Leave Employee Assistance Program
Services available to employees that offers guidance, support, resources and information for personal and work-life issues. Confidential and provided at no charge to employees and their dependents. United Way 2-1-1 (Lee County Employee Resource Program)
Lee County BOCC has partnered with United Way 211 to provide an Employee Resource Program which assists BoCC employees who may be experiencing distress due to economic hardship, health or other factors. Educational Assistance
Reimbursement for coursework taken at an accredited college or university that is designed to enhance the knowledge, skills and abilities relating to the official duties that the employees perform. 01
Do you possess a valid driver's license with an acceptable driving record?
Yes No
02
How many years of experience do you have in public relations, communications, or marketing?
(Please include this experience in the Work History section of your application.)
Less than 2 years 2-3 years 4-6 years 7+ years
03
Which areas of expertise do you have? (Select all that apply)
(Please include this experience in the Work History section of your application.)
Strategic communications planning Media relations Digital and social media management Crisis communications Event planning Budget management Public-sector stakeholder engagement Corporate Communications None
04
Which best describes your experience with media relations?
(Please include this experience in the Work History section of your application.)
No experience Some experience (local media) Extensive experience (local, national, and international media)
Required Question