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Marketing Consultant

LPL Financial, Fort Mill, South Carolina, United States, 29715

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Overview

What if you could build a career where ambition meets innovation? At LPL Financial, we empower professionals to shape their success while helping clients pursue their financial goals with confidence. What if you could have access to cutting-edge resources, a collaborative environment, and the freedom to make an impact? If you're ready to take the next step, discover what’s possible with LPL Financial.

Job Overview

The LPL Financial Marketing Solutions department is seeking a digital marketing consultant with high proficiency in all facets of digital marketing. In this position, you will be the virtual chief marketing officer and the main point of contact for the LPL financial advisors you’ll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors’ practices. You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more.

Responsibilities Support LPL advisors via phone and email

Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor overarching goals

Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed

Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors

Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic

Learn and produce each advisor’s marketing plan based on advisor preferences

Schedule and host regular weekly or bi-weekly discussions with the advisors

Collaborate with the advisor’s office staff to ensure cohesive messaging and communications

Collaborate with compliance to ensure the content, brand, and messaging are approved

Conduct market research and share discoveries with each advisor

Work as a liaison to digital vendors

Work with LPL's current tools to integrate them into the overarching plan

Provide feedback and program enhancements from the advisors

What are we looking for?

We want

strong collaborators who can deliver a world-class client experience . We are looking for people who thrive in a

fast-paced environment , are

client-focused, team-oriented , and are able to execute in a way that encourages

creativity and continuous improvement .

Requirements 1-3 years of experience in marketing and digital marketing required

Understanding of e-commerce, PPC, SEO & SEM

Knowledge of CRM, inbound marketing tools, and web management

Working knowledge of web design principles, best practices, and content management platforms

Core Competencies Ability to develop and execute sales and marketing strategies

Excellent written and verbal communication skills

Excellent project management and organizational skills

Preferences Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and Hubspot

Financial services experience a plus, not required

Pay Range

$61,993-$103,322/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Company Overview

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients. For further information about LPL, please visit www.lpl.com.

Join LPL Financial

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews

LPL will only communicate with a job applicant directly from a

@lplfinancial.com

email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.

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