Responsibilities
Lead go-to-market (GTM) planning for new products and releases—driving cross-functional alignment and ensuring launch readiness internally and externally. Drive demand and pipeline generation by partnering with Growth Marketing and Commercial teams on sales plays, campaigns, and content that converts. Craft compelling messaging and positioning for new launches—grounded in voice of customer, sales insights, and competitive differentiation. Build and optimize sales enablement (tools + training) so Sales and Service teams can confidently articulate value and win in the market. Curate and create content across channels—case studies, testimonials, data sheets, web content, catalogs, marketplace listings, merchandising, and more. Engage customers to uncover needs and preferences—identifying what features matter most and translating insights into market strategy. Identify and monitor market opportunities—supporting business cases, opportunity sizing, and pursuit plans. Incorporate win/loss insights into competitive content, messaging, and positioning—continuously improving performance and relevance. Requirements
Bachelor’s degree in Marketing, Business, Technology, or related field (Master’s preferred) 7+ years of experience in product/solutions marketing, solutions marketing, B2B marketing, or related GTM roles Proven success leading launches and enhancements of products, solutions, and/or services in a B2B environment Demonstrated ability to create messaging, positioning, and cross-channel narratives that drive commercial results Strong experience building content strategy and sales enablement (assets, playbooks, training, launch readiness) Strong customer discovery and insight-generation skills (voice of customer, win/loss, competitive analysis) Product marketing certifications are a plus! Benefits
Comprehensive Benefits from Day 1: medical, dental, vision and 401k coverage (all day 1) and flexible PPTO policy with no accruals Inclusive Culture: diverse and inclusive organization that values your perspective and fosters collaboration and continuous learning Make a large impact to the business!
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Lead go-to-market (GTM) planning for new products and releases—driving cross-functional alignment and ensuring launch readiness internally and externally. Drive demand and pipeline generation by partnering with Growth Marketing and Commercial teams on sales plays, campaigns, and content that converts. Craft compelling messaging and positioning for new launches—grounded in voice of customer, sales insights, and competitive differentiation. Build and optimize sales enablement (tools + training) so Sales and Service teams can confidently articulate value and win in the market. Curate and create content across channels—case studies, testimonials, data sheets, web content, catalogs, marketplace listings, merchandising, and more. Engage customers to uncover needs and preferences—identifying what features matter most and translating insights into market strategy. Identify and monitor market opportunities—supporting business cases, opportunity sizing, and pursuit plans. Incorporate win/loss insights into competitive content, messaging, and positioning—continuously improving performance and relevance. Requirements
Bachelor’s degree in Marketing, Business, Technology, or related field (Master’s preferred) 7+ years of experience in product/solutions marketing, solutions marketing, B2B marketing, or related GTM roles Proven success leading launches and enhancements of products, solutions, and/or services in a B2B environment Demonstrated ability to create messaging, positioning, and cross-channel narratives that drive commercial results Strong experience building content strategy and sales enablement (assets, playbooks, training, launch readiness) Strong customer discovery and insight-generation skills (voice of customer, win/loss, competitive analysis) Product marketing certifications are a plus! Benefits
Comprehensive Benefits from Day 1: medical, dental, vision and 401k coverage (all day 1) and flexible PPTO policy with no accruals Inclusive Culture: diverse and inclusive organization that values your perspective and fosters collaboration and continuous learning Make a large impact to the business!
#J-18808-Ljbffr