We are seeking a Digital Marketing Manager to lead and accelerate OAKBERRY’s digital growth in the U.S. market. This role is responsible for owning the end-to-end digital customer journey - from awareness and acquisition through engagement, loyalty, and retention - across all digital touchpoints, and in ensuring a seamless integration between digital experiences and OAKBERRY’s physical brand and product ecosystem.
The is hands-on role and is expected to have a proven track record of designing and executing a holistic digital strategy that delivers customer acquisition and retention performance above industry benchmarks. This individual will own the full execution of the strategy, working cross-functionally with the company and franchisees to deliver a consistent, elevated, and frictionless customer experience at every stage of the journey.
RESPONSIBILITIES:
Develop, lead and execute the digital sales strategy for the U.S. market, focusing on consistent customer acquisition and revenue growth.
Design and execute customer acquisition strategies for the loyalty program, expanding an active and engaged customer base.
Develop and optimize CRM initiatives aimed at increasing RFV (Recency, Frequency, Value) and LTV, leveraging customer data and behavioral insights.
Own and optimize the brand’s first-party digital channels (Thanx), ensuring UI/UX (integration with OLO), content, and visuals are continuously improved to maximize conversion, engagement, and retention while maintaining brand consistency.
Plan and execute multichannel customer journeys, including push notifications, email, SMS, in-app communications, coupons, and personalized campaigns.
Actively manage the relationship with all food delivery aggregators (DoorDash, Uber Eats, and Grubhub), leading: Promotional calendar, Commercial negotiations, Visibility and performance initiatives, Sell-out, ROI, and profitability analysis.
Collaborate closely with Marketing, Technology, Operations, and Franchise teams to ensure consistent execution across stores.
Monitor and analyze digital performance metrics, driving continuous data-driven optimization.
Stay up to date with digital, CRM, and food delivery trends in the U.S. market.
REQUIREMENTS:
Previous experience in Digital, CRM, and Growth, preferably within food/retail.
Knowledge and ability to manage platforms such as Thanx, Olo, and MOMOS, supporting loyalty, digital ordering, and customer engagement initiatives.
Hands-on experience with delivery marketplaces.
Strong analytical skills with a clear focus on business and performance metrics.
Strategic, hands‑on profile with a strong results‑driven mindset.
Experience with CRM and CDP platforms.
Strong understanding of: Customer segmentation, Automated journeys, Behavior‑based campaigns, A/B testing, LTV, churn, and retention.
Knowledge of performance marketing and digital channels, including: Push notifications, Email marketing, Paid media (Meta, Google, App Campaigns – strategic oversight), Media and CRM integration.
Ability to read, analyze, and interpret dashboards and KPIs, turning data into actionable insights.
ABOUT THE WORK LOCATION:
Full-time, on-site at Corporate Office in Miami, Florida. This is NOT a remote position.
ABOUT OAKBERRY: OAKBERRY is a healthy hub that delivers indulgent superfood menu items through the most appealing, aspirational, and engaging experiences. Founded in Brazil in 2016, we offer delicious, customizable açaí bowls and smoothies sustainably sourced from the Amazon Rainforest. With 900+ locations in 45+ countries, we aim to fuel our consumers and athletes with nutrition-rich products and create a global lifestyle brand.
Join us to design and elevate our brand in all digital channels.
#J-18808-Ljbffr
The is hands-on role and is expected to have a proven track record of designing and executing a holistic digital strategy that delivers customer acquisition and retention performance above industry benchmarks. This individual will own the full execution of the strategy, working cross-functionally with the company and franchisees to deliver a consistent, elevated, and frictionless customer experience at every stage of the journey.
RESPONSIBILITIES:
Develop, lead and execute the digital sales strategy for the U.S. market, focusing on consistent customer acquisition and revenue growth.
Design and execute customer acquisition strategies for the loyalty program, expanding an active and engaged customer base.
Develop and optimize CRM initiatives aimed at increasing RFV (Recency, Frequency, Value) and LTV, leveraging customer data and behavioral insights.
Own and optimize the brand’s first-party digital channels (Thanx), ensuring UI/UX (integration with OLO), content, and visuals are continuously improved to maximize conversion, engagement, and retention while maintaining brand consistency.
Plan and execute multichannel customer journeys, including push notifications, email, SMS, in-app communications, coupons, and personalized campaigns.
Actively manage the relationship with all food delivery aggregators (DoorDash, Uber Eats, and Grubhub), leading: Promotional calendar, Commercial negotiations, Visibility and performance initiatives, Sell-out, ROI, and profitability analysis.
Collaborate closely with Marketing, Technology, Operations, and Franchise teams to ensure consistent execution across stores.
Monitor and analyze digital performance metrics, driving continuous data-driven optimization.
Stay up to date with digital, CRM, and food delivery trends in the U.S. market.
REQUIREMENTS:
Previous experience in Digital, CRM, and Growth, preferably within food/retail.
Knowledge and ability to manage platforms such as Thanx, Olo, and MOMOS, supporting loyalty, digital ordering, and customer engagement initiatives.
Hands-on experience with delivery marketplaces.
Strong analytical skills with a clear focus on business and performance metrics.
Strategic, hands‑on profile with a strong results‑driven mindset.
Experience with CRM and CDP platforms.
Strong understanding of: Customer segmentation, Automated journeys, Behavior‑based campaigns, A/B testing, LTV, churn, and retention.
Knowledge of performance marketing and digital channels, including: Push notifications, Email marketing, Paid media (Meta, Google, App Campaigns – strategic oversight), Media and CRM integration.
Ability to read, analyze, and interpret dashboards and KPIs, turning data into actionable insights.
ABOUT THE WORK LOCATION:
Full-time, on-site at Corporate Office in Miami, Florida. This is NOT a remote position.
ABOUT OAKBERRY: OAKBERRY is a healthy hub that delivers indulgent superfood menu items through the most appealing, aspirational, and engaging experiences. Founded in Brazil in 2016, we offer delicious, customizable açaí bowls and smoothies sustainably sourced from the Amazon Rainforest. With 900+ locations in 45+ countries, we aim to fuel our consumers and athletes with nutrition-rich products and create a global lifestyle brand.
Join us to design and elevate our brand in all digital channels.
#J-18808-Ljbffr