MARKETING MANAGER BELGIUM & FRANCE - FRENCH & DUTCH SPEAKER
Franke LLC, Sauk Trail Beach, Wisconsin, United States
We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.
About the job : At Franke Home Solutions, we design products that shape the heart of the home. To support our ambitious growth in Belgium and France, we are looking for a Head of Marketing Belgium & France — a strategic, hands‑on leader who wants to make a real impact in a premium, international environment.
In this role, you will be at the forefront of building strong brands, inspiring teams, and translating consumer and customer insights into powerful marketing actions. You will work closely with our central marketing organization and local commercial teams, combining strategy, creativity and execution within a dynamic matrix structure.
Lead the French marketing team and manage marketing activities in Belgium, coaching and enabling teams to achieve local objectives
Act as a brand ambassador in Belgium and France, safeguarding brand equity, quality and design excellence
Balance brand differentiation with operational synergies across the brands
Develop and execute integrated marketing plans in close collaboration with central marketing, agencies, and local sales and category teams (trade marketing, digital, PR, media, social, training and showrooms)
Drive synergies across brands, tools and processes, working closely with central marketing
Translate market, customer and consumer insights into impactful marketing assets and actions
Coordinate external agencies and suppliers, supporting the transition to a more centralized partner setup
Oversee digital tools and platforms, including B2B solutions and kitchen planning software, to strengthen partner experience
Activate experience centers as key hubs for customers, journalists and design professionals
Manage, optimize and control the marketing budget for Belgium and France
Requirements :
Master’s degree in marketing or business with a focus on sales & marketing
8 to 10 years of relevant marketing work experience
Experience in2B and B2B2C environment, ideally international matrix organizations
Strong leadership and team coaching competencies
Proven track record in project management
Strategic thinking with a strong customer (internal & external) and consumer orientation
Natural affinity towards design and general quality aspiration
Having a drive for quantitative based marketing approaches
Strong communication skills in an international environment
Capability of getting things executed
Natural open mindset to new ideas linked to a desire to push boundaries
Fluent in French, Dutch and English (verbally & written), Open to Cluster related travel (appr. 20%)
What we offer you : Possibility of homeworking
Comprehensive DKV insurance: hospitalization, dental care and outpatient care
The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a valid written recruitment agreement related to the position in question shall be deemed the sole property of our company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement, no fee will be paid
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About the job : At Franke Home Solutions, we design products that shape the heart of the home. To support our ambitious growth in Belgium and France, we are looking for a Head of Marketing Belgium & France — a strategic, hands‑on leader who wants to make a real impact in a premium, international environment.
In this role, you will be at the forefront of building strong brands, inspiring teams, and translating consumer and customer insights into powerful marketing actions. You will work closely with our central marketing organization and local commercial teams, combining strategy, creativity and execution within a dynamic matrix structure.
Lead the French marketing team and manage marketing activities in Belgium, coaching and enabling teams to achieve local objectives
Act as a brand ambassador in Belgium and France, safeguarding brand equity, quality and design excellence
Balance brand differentiation with operational synergies across the brands
Develop and execute integrated marketing plans in close collaboration with central marketing, agencies, and local sales and category teams (trade marketing, digital, PR, media, social, training and showrooms)
Drive synergies across brands, tools and processes, working closely with central marketing
Translate market, customer and consumer insights into impactful marketing assets and actions
Coordinate external agencies and suppliers, supporting the transition to a more centralized partner setup
Oversee digital tools and platforms, including B2B solutions and kitchen planning software, to strengthen partner experience
Activate experience centers as key hubs for customers, journalists and design professionals
Manage, optimize and control the marketing budget for Belgium and France
Requirements :
Master’s degree in marketing or business with a focus on sales & marketing
8 to 10 years of relevant marketing work experience
Experience in2B and B2B2C environment, ideally international matrix organizations
Strong leadership and team coaching competencies
Proven track record in project management
Strategic thinking with a strong customer (internal & external) and consumer orientation
Natural affinity towards design and general quality aspiration
Having a drive for quantitative based marketing approaches
Strong communication skills in an international environment
Capability of getting things executed
Natural open mindset to new ideas linked to a desire to push boundaries
Fluent in French, Dutch and English (verbally & written), Open to Cluster related travel (appr. 20%)
What we offer you : Possibility of homeworking
Comprehensive DKV insurance: hospitalization, dental care and outpatient care
The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a valid written recruitment agreement related to the position in question shall be deemed the sole property of our company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement, no fee will be paid
#J-18808-Ljbffr