Responsibilities
Work collaboratively and proactively with internal marketing teams including marketing managers, designers, copywriters, and project management to translate campaign ideas into effective email assets Design and build quality email campaigns, applying strong principles of email design, typography, and layout; the ability to independently execute well-designed email assets is preferred Translate email designs from Figma into responsive Marketo email templates, partnering with design to ensure usability, accessibility, and accurate execution across email clients Execute actionable marketing campaign elements including email sends, personalization, segmentation, and nurture program execution, with a clear focus on quality deliverables and results Nurture leads across all opportunity stages using automated campaigns and batch programs to advance prospects through the pipeline with targeted email tactics Implement testing methodologies (A/B) across email including subject lines, preheaders, content, images, frequency, send schedules, and segments to continually improve overall initiatives and meet goals Deliver analytics and results for email campaigns; analyze, optimize, and attribute campaign success of email efforts Partner with web and SEO to align email journeys with the on-site experience Requirements
Bachelor’s Degree (BA/BS) in Marketing, Communications or another related field 2+ years of experience in email marketing and marketing automation (triggered and batch) Experience with a complex marketing automation platform (Marketo preferred or equivalent experience) Marketo Business Practitioner Certification is required for this role Experience deploying and managing multiple email campaigns on a daily across complex, multi-partitioned environments, with disciplined list management, segmentation, and governance to ensure accurate targeting and prevent cross-contamination Possess a strong understanding of functional design and typography to produce consistent, clean and compelling layouts, icons and graphics that achieve email objectives Demonstrated ability to successfully influence multiple stakeholders and participate on cross-functional teams through reporting results and presenting opportunities Strong attention to detail, excellent organizational skills and ability to manage multiple projects and responsibilities simultaneously Preferred
deliverability fundamentals and email compliance best practices Benefits
hybrid work arrangement paid parental leave medical, dental and vision insurance FSA HSA employer-paid short-term and optional long-term disability 401k with an employer match vested immediately a generous PTO plan that accrues with tenure
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Work collaboratively and proactively with internal marketing teams including marketing managers, designers, copywriters, and project management to translate campaign ideas into effective email assets Design and build quality email campaigns, applying strong principles of email design, typography, and layout; the ability to independently execute well-designed email assets is preferred Translate email designs from Figma into responsive Marketo email templates, partnering with design to ensure usability, accessibility, and accurate execution across email clients Execute actionable marketing campaign elements including email sends, personalization, segmentation, and nurture program execution, with a clear focus on quality deliverables and results Nurture leads across all opportunity stages using automated campaigns and batch programs to advance prospects through the pipeline with targeted email tactics Implement testing methodologies (A/B) across email including subject lines, preheaders, content, images, frequency, send schedules, and segments to continually improve overall initiatives and meet goals Deliver analytics and results for email campaigns; analyze, optimize, and attribute campaign success of email efforts Partner with web and SEO to align email journeys with the on-site experience Requirements
Bachelor’s Degree (BA/BS) in Marketing, Communications or another related field 2+ years of experience in email marketing and marketing automation (triggered and batch) Experience with a complex marketing automation platform (Marketo preferred or equivalent experience) Marketo Business Practitioner Certification is required for this role Experience deploying and managing multiple email campaigns on a daily across complex, multi-partitioned environments, with disciplined list management, segmentation, and governance to ensure accurate targeting and prevent cross-contamination Possess a strong understanding of functional design and typography to produce consistent, clean and compelling layouts, icons and graphics that achieve email objectives Demonstrated ability to successfully influence multiple stakeholders and participate on cross-functional teams through reporting results and presenting opportunities Strong attention to detail, excellent organizational skills and ability to manage multiple projects and responsibilities simultaneously Preferred
deliverability fundamentals and email compliance best practices Benefits
hybrid work arrangement paid parental leave medical, dental and vision insurance FSA HSA employer-paid short-term and optional long-term disability 401k with an employer match vested immediately a generous PTO plan that accrues with tenure
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