Marketing Manager
Hospitality Ventures Management Group, Daytona Beach, Florida, United States, 32118
Overview
Marketing Manager
is responsible for developing and executing integrated marketing strategies that drive brand awareness, room revenue, food & beverage traffic, entertainment attendance, and overall guest engagement. This role brings the Hard Rock brand to life through compelling campaigns, partnerships, digital strategy, and on-property activations—while ensuring alignment with global brand standards. Key Responsibilities
Brand & Campaign Management Execute brand-compliant marketing campaigns that reflect the iconic Hard Rock voice, lifestyle, and guest experience. Lead seasonal, promotional, and event-driven campaigns (concerts, holiday programs, New Year’s Eve, special packages, etc.). Ensure consistency across all guest touchpoints: digital, on-property, social, paid media, and partnerships. Serve as brand steward: ensure all creative, messaging, visuals, and guest touchpoints reflect Hard Rock voice, standards, and identity. Manage the creation and production of all branded promotional and on-site collateral materials, including cost comparison estimates and placing orders with vendors. Digital & Performance Marketing Develop overall strategy and oversee paid media efforts including social, display, search, retargeting, and OTA co-op campaigns. Manage and implement website content updates, landing pages, and promotional offers to continually keep content fresh and relevant. Lead CRM/email strategy in coordination with loyalty and database efforts (segmentation, automation, offer strategy). Analyze campaign performance and optimize based on KPIs such as ROAS, conversion, and engagement. Social Media & Content Develop and execute social media strategy aligned with brand standards and property goals. Collaborate on and own content creation including photography, video, influencer partnerships, and live event coverage. Monitor social engagement, current trends, and guest sentiment. Public Relations & Partnerships Support PR initiatives including media hosting, press releases, and local market outreach. Build strategic partnerships with local media outlets, tourism organizations, and lifestyle brands. Coordinate influencer, traditional media, and experiential marketing activations. Events & Entertainment Marketing Promote live music, special events, and resort programming to drive attendance and incremental revenue. Collaborate with Vibe, F&B, and hotel operational outlets teams on promotions and guest experiences. Analytics & Reporting Track and report on marketing performance, pacing, and ROI. Use insights to inform future campaigns and budget allocation monthly. Maintain marketing calendars and campaign timelines. Collaboration & Leadership Partner closely with Sales, Revenue Management, Operations, and Corporate Marketing. Manage vendors, agencies, and freelancers as needed. Support budgeting, forecasting, and invoice reconciliation. Education & Experience Bachelor’s degree in Marketing, Communications, Business, and/or related fields. 5 or more years of marketing experience, preferably in hospitality, entertainment, lifestyle, and/or luxury brands. Strong understanding of digital marketing, paid media, and social platforms. Experience managing campaigns from concept through execution. Excellent communication, organizational, and project management skills. Passion for music, entertainment, and experiential brands is preferred. What You’ll Need to Succeed Eligible to work in the United States Ability to read, write, and communicate effectively in English Ability to sit, stand, bend, kneel, and lift as required—with or without reasonable accommodations Availability to work a flexible schedule, including evenings, weekends, and holidays if needed A warm, professional demeanor that reflects HVMG’s Culture of Excellence What Makes You a Great Fit You think creatively and act strategically. You thrive in a fast-paced, high-energy environment. You’re data-informed, detail-oriented, and brand-obsessed. You know how to turn moments into memories and campaigns into results. Why Our Associates Love HVMG
Career growth opportunities across our nationwide portfolio Flexible scheduling Access up to 40% of your earned wages before payday with PayActive Paid Time Off (PTO) and Paid Holidays Full healthcare benefits: medical, dental, and vision 401(k) with guaranteed 4% match and no vesting period Exclusive hotel and food & beverage discounts About HVMG
Our Be Excellent culture is more than just words on a website — we live and breathe it. As one associate said in an anonymous survey, "This is the best management company I’ve ever worked for. They walk the talk from the corporate office to the field." We believe that the hotel business is one of the few industries in which successful career paths can start anywhere on the org chart. You control your destiny, and, if our executives are any indication, today\'s dishwasher can be tomorrow\'s Senior Vice President. The above job description is not an exhaustive list of all the duties and responsibilities of the position, nor should it be construed as a contract. HVMG is an equal opportunity employer. We will not discriminate against employees or applicants for employment on any basis prohibited by federal, state, or local laws. This policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, and access to benefits and training.
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Marketing Manager
is responsible for developing and executing integrated marketing strategies that drive brand awareness, room revenue, food & beverage traffic, entertainment attendance, and overall guest engagement. This role brings the Hard Rock brand to life through compelling campaigns, partnerships, digital strategy, and on-property activations—while ensuring alignment with global brand standards. Key Responsibilities
Brand & Campaign Management Execute brand-compliant marketing campaigns that reflect the iconic Hard Rock voice, lifestyle, and guest experience. Lead seasonal, promotional, and event-driven campaigns (concerts, holiday programs, New Year’s Eve, special packages, etc.). Ensure consistency across all guest touchpoints: digital, on-property, social, paid media, and partnerships. Serve as brand steward: ensure all creative, messaging, visuals, and guest touchpoints reflect Hard Rock voice, standards, and identity. Manage the creation and production of all branded promotional and on-site collateral materials, including cost comparison estimates and placing orders with vendors. Digital & Performance Marketing Develop overall strategy and oversee paid media efforts including social, display, search, retargeting, and OTA co-op campaigns. Manage and implement website content updates, landing pages, and promotional offers to continually keep content fresh and relevant. Lead CRM/email strategy in coordination with loyalty and database efforts (segmentation, automation, offer strategy). Analyze campaign performance and optimize based on KPIs such as ROAS, conversion, and engagement. Social Media & Content Develop and execute social media strategy aligned with brand standards and property goals. Collaborate on and own content creation including photography, video, influencer partnerships, and live event coverage. Monitor social engagement, current trends, and guest sentiment. Public Relations & Partnerships Support PR initiatives including media hosting, press releases, and local market outreach. Build strategic partnerships with local media outlets, tourism organizations, and lifestyle brands. Coordinate influencer, traditional media, and experiential marketing activations. Events & Entertainment Marketing Promote live music, special events, and resort programming to drive attendance and incremental revenue. Collaborate with Vibe, F&B, and hotel operational outlets teams on promotions and guest experiences. Analytics & Reporting Track and report on marketing performance, pacing, and ROI. Use insights to inform future campaigns and budget allocation monthly. Maintain marketing calendars and campaign timelines. Collaboration & Leadership Partner closely with Sales, Revenue Management, Operations, and Corporate Marketing. Manage vendors, agencies, and freelancers as needed. Support budgeting, forecasting, and invoice reconciliation. Education & Experience Bachelor’s degree in Marketing, Communications, Business, and/or related fields. 5 or more years of marketing experience, preferably in hospitality, entertainment, lifestyle, and/or luxury brands. Strong understanding of digital marketing, paid media, and social platforms. Experience managing campaigns from concept through execution. Excellent communication, organizational, and project management skills. Passion for music, entertainment, and experiential brands is preferred. What You’ll Need to Succeed Eligible to work in the United States Ability to read, write, and communicate effectively in English Ability to sit, stand, bend, kneel, and lift as required—with or without reasonable accommodations Availability to work a flexible schedule, including evenings, weekends, and holidays if needed A warm, professional demeanor that reflects HVMG’s Culture of Excellence What Makes You a Great Fit You think creatively and act strategically. You thrive in a fast-paced, high-energy environment. You’re data-informed, detail-oriented, and brand-obsessed. You know how to turn moments into memories and campaigns into results. Why Our Associates Love HVMG
Career growth opportunities across our nationwide portfolio Flexible scheduling Access up to 40% of your earned wages before payday with PayActive Paid Time Off (PTO) and Paid Holidays Full healthcare benefits: medical, dental, and vision 401(k) with guaranteed 4% match and no vesting period Exclusive hotel and food & beverage discounts About HVMG
Our Be Excellent culture is more than just words on a website — we live and breathe it. As one associate said in an anonymous survey, "This is the best management company I’ve ever worked for. They walk the talk from the corporate office to the field." We believe that the hotel business is one of the few industries in which successful career paths can start anywhere on the org chart. You control your destiny, and, if our executives are any indication, today\'s dishwasher can be tomorrow\'s Senior Vice President. The above job description is not an exhaustive list of all the duties and responsibilities of the position, nor should it be construed as a contract. HVMG is an equal opportunity employer. We will not discriminate against employees or applicants for employment on any basis prohibited by federal, state, or local laws. This policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, and access to benefits and training.
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