Marketing Operations Specialist
Greenlight Networks, Baltimore, Maryland, United States, 21276
Summary
Greenlight Networks is seeking a Marketing Operations Specialist to manage HubSpot CRM, optimize marketing campaign targeting, track performance and report results. The role requires collaboration with marketing, sales, operations and customer experience teams. The ideal candidate will have strong technical proficiency, organizational skills and a passion for using data to evaluate and optimize marketing efforts to generate revenue. Essential Functions
Drive marketing automation strategy with best practices. Recommend and implement new technologies to deliver personalized experiences and generate leads while improving user stickiness. Oversee HubSpot CRM, marketing, and sales tools and manage website integration with HubSpot workflows to streamline lead capture and segmentation. Set up and manage automated workflows to streamline marketing and sales processes and build target‑based contact demographics, behaviors, and other key criteria. Stay up to date with industry trends and continuously look for opportunities to streamline marketing processes, improve campaign execution and increase efficiency. Monitor website performance using HubSpot analytics and Google Analytics, implement on‑page SEO strategies and regularly review and improve the website’s SEO performance. Set and monitor KPIs, build dashboards and campaign reports for strategic analysis, track and analyze the performance of marketing campaigns, and share insights on lead quality and conversion rates to refine lead generation strategies and sales processes. Conduct A/B tests on website elements to improve conversion rates and user engagement and monitor user behavior and website traffic to identify areas for improvement. Collaborate with developers or technical support teams for advanced troubleshooting and with marketing and content teams to ensure timely updates to website content, blogs, and landing pages, create and optimize landing pages, forms and CTAs to support marketing campaigns. Knowledge, Skills & Abilities
Familiarity with HubSpot’s marketing, sales, and CRM features. Familiarity with lead nurturing processes, sales funnels, campaign performance and ROI. Knowledge of HubSpot’s API for advanced integrations. Understanding of email marketing best practices and data privacy regulations (CAN‑SPAM, etc). Proven experience managing websites using HubSpot CMS and WordPress. Understanding of HTML, CSS, and JavaScript. Familiarity with other CMS platforms (Shopify, Magento, etc.) is a plus. Ability to work cross‑functionally with marketing, sales, operations and development teams. Strong project management, written, communication and organizational skills. Excellent analytical, problem‑solving skills and attention to detail. Ability to remain agile and make informed decisions rapidly, especially when handling campaign performance or system issues. Comfortable in a fast‑paced environment and able to pivot quickly, adjust to new priorities and remain calm under pressure. Passion for learning industry‑leading marketing technologies, tactics and best practices; proven success leading adoption of new marketing strategies and tools. Education & Experience
Bachelor’s degree in Marketing, Business, or a related field. 2+ years of experience in marketing automation, marketing operations and campaign management. Experience with graphic design tools (Adobe Creative Suite, Canva, Figma). Experience with SEO best practices and analytics tools (Google Analytics, HubSpot analytics). Compensation
The pay range for this position is $78,000–$85,000, inclusive of potential benefits. Compensation may vary based on training, experience, education and market demands. About the Organization
Greenlight Networks provides ultra‑high speed broadband services, delivering Internet speeds up to 8 Gigabits per second to over 170,000 homes and businesses across the Northeast. Founded in 2011, our fiber‑optic network connects communities and empowers customers to work, play and live without limits. EOE Statement
Greenlight Networks is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements and individual qualifications without regard to protected characteristics.
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Greenlight Networks is seeking a Marketing Operations Specialist to manage HubSpot CRM, optimize marketing campaign targeting, track performance and report results. The role requires collaboration with marketing, sales, operations and customer experience teams. The ideal candidate will have strong technical proficiency, organizational skills and a passion for using data to evaluate and optimize marketing efforts to generate revenue. Essential Functions
Drive marketing automation strategy with best practices. Recommend and implement new technologies to deliver personalized experiences and generate leads while improving user stickiness. Oversee HubSpot CRM, marketing, and sales tools and manage website integration with HubSpot workflows to streamline lead capture and segmentation. Set up and manage automated workflows to streamline marketing and sales processes and build target‑based contact demographics, behaviors, and other key criteria. Stay up to date with industry trends and continuously look for opportunities to streamline marketing processes, improve campaign execution and increase efficiency. Monitor website performance using HubSpot analytics and Google Analytics, implement on‑page SEO strategies and regularly review and improve the website’s SEO performance. Set and monitor KPIs, build dashboards and campaign reports for strategic analysis, track and analyze the performance of marketing campaigns, and share insights on lead quality and conversion rates to refine lead generation strategies and sales processes. Conduct A/B tests on website elements to improve conversion rates and user engagement and monitor user behavior and website traffic to identify areas for improvement. Collaborate with developers or technical support teams for advanced troubleshooting and with marketing and content teams to ensure timely updates to website content, blogs, and landing pages, create and optimize landing pages, forms and CTAs to support marketing campaigns. Knowledge, Skills & Abilities
Familiarity with HubSpot’s marketing, sales, and CRM features. Familiarity with lead nurturing processes, sales funnels, campaign performance and ROI. Knowledge of HubSpot’s API for advanced integrations. Understanding of email marketing best practices and data privacy regulations (CAN‑SPAM, etc). Proven experience managing websites using HubSpot CMS and WordPress. Understanding of HTML, CSS, and JavaScript. Familiarity with other CMS platforms (Shopify, Magento, etc.) is a plus. Ability to work cross‑functionally with marketing, sales, operations and development teams. Strong project management, written, communication and organizational skills. Excellent analytical, problem‑solving skills and attention to detail. Ability to remain agile and make informed decisions rapidly, especially when handling campaign performance or system issues. Comfortable in a fast‑paced environment and able to pivot quickly, adjust to new priorities and remain calm under pressure. Passion for learning industry‑leading marketing technologies, tactics and best practices; proven success leading adoption of new marketing strategies and tools. Education & Experience
Bachelor’s degree in Marketing, Business, or a related field. 2+ years of experience in marketing automation, marketing operations and campaign management. Experience with graphic design tools (Adobe Creative Suite, Canva, Figma). Experience with SEO best practices and analytics tools (Google Analytics, HubSpot analytics). Compensation
The pay range for this position is $78,000–$85,000, inclusive of potential benefits. Compensation may vary based on training, experience, education and market demands. About the Organization
Greenlight Networks provides ultra‑high speed broadband services, delivering Internet speeds up to 8 Gigabits per second to over 170,000 homes and businesses across the Northeast. Founded in 2011, our fiber‑optic network connects communities and empowers customers to work, play and live without limits. EOE Statement
Greenlight Networks is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements and individual qualifications without regard to protected characteristics.
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