Overview
A career at Loftware is more than just a job– it’s an opportunity to help shape the supply chain of the future. Job Title: Field Marketing Manager Please note:
Visa sponsorship is not available for this role. About the Role
The Field Marketing Manager is responsible for
planning and executing regional and industry events
that drive pipeline and brand awareness. This role works closely with
Demand Generation ,
Content & Communications ,
Partner Marketing
and
Sales
to ensure event strategies align with business objectives, messaging is consistent, and execution is flawless. Key Responsibilities
Collaborate with Demand Generation to identify and prioritize events (trade shows, conferences, regional meetups) based on ROI and target audience. Develop event plans, timelines, and budgets to ensure successful execution. Messaging & Content Alignment
Partner with the Content team to create compelling event messaging, booth visuals, and supporting assets that reflect brand positioning. Ensure messaging aligns with Sales strategies and resonates with target personas. Event Execution
Manage booth design, layout, and branding for all events. Coordinate logistics, including shipping, asset management, and on-site setup. Work with SDRs and Demand Gen to drive booth traffic and pre-event engagement (email campaigns, social promotion, appointment setting). Cross-Functional Collaboration
Act as the primary liaison between marketing, sales, and external vendors/agencies for event execution. Ensure all assets (collateral, demos, giveaways) are available and consistent with brand standards. Performance & Reporting
Track event performance metrics (attendance, leads, pipeline influence) and provide post-event analysis. Continuously optimize event strategy based on data and feedback. Why Join Us?
Working for the undisputed global leader in a business-critical industry offers unparalleled possibilities. Our team is made up of the most talented, curious, and inspiring people in their fields, each bringing something unique to the table. We use the power of the global team. We set you up for success. We offer comprehensive training to all employees and place an emphasis on employee development. We win with inclusion
At Loftware, inclusion, diversity, and belonging are paramount to our success and our culture. We are an equal opportunities employer. This means we are committed to recruiting qualified applicants regardless of race, color, religion, age, sex, gender, national origin, disability, or protected veteran status. We believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. About us
We make the Supply Chain work At Loftware, our end-to-end cloud-based labeling platform helps businesses of all sizes manage labeling across their operations and supply chain and our solutions are used to print over 51 billion labels every year. With over 500 industry experts and 1,000 global partners, Loftware maintains a global presence with offices in the US, UK, Germany, Slovenia, China, and Singapore making us a trusted partner for companies in automotive, chemicals, clinical trials, consumer products, electronics, food & beverage, manufacturing, medical device, pharmaceuticals, retail/apparel, and more. More about us: https://www.loftware.com/about-us/company #Makeyourmark with Loftware and apply today!
#J-18808-Ljbffr
A career at Loftware is more than just a job– it’s an opportunity to help shape the supply chain of the future. Job Title: Field Marketing Manager Please note:
Visa sponsorship is not available for this role. About the Role
The Field Marketing Manager is responsible for
planning and executing regional and industry events
that drive pipeline and brand awareness. This role works closely with
Demand Generation ,
Content & Communications ,
Partner Marketing
and
Sales
to ensure event strategies align with business objectives, messaging is consistent, and execution is flawless. Key Responsibilities
Collaborate with Demand Generation to identify and prioritize events (trade shows, conferences, regional meetups) based on ROI and target audience. Develop event plans, timelines, and budgets to ensure successful execution. Messaging & Content Alignment
Partner with the Content team to create compelling event messaging, booth visuals, and supporting assets that reflect brand positioning. Ensure messaging aligns with Sales strategies and resonates with target personas. Event Execution
Manage booth design, layout, and branding for all events. Coordinate logistics, including shipping, asset management, and on-site setup. Work with SDRs and Demand Gen to drive booth traffic and pre-event engagement (email campaigns, social promotion, appointment setting). Cross-Functional Collaboration
Act as the primary liaison between marketing, sales, and external vendors/agencies for event execution. Ensure all assets (collateral, demos, giveaways) are available and consistent with brand standards. Performance & Reporting
Track event performance metrics (attendance, leads, pipeline influence) and provide post-event analysis. Continuously optimize event strategy based on data and feedback. Why Join Us?
Working for the undisputed global leader in a business-critical industry offers unparalleled possibilities. Our team is made up of the most talented, curious, and inspiring people in their fields, each bringing something unique to the table. We use the power of the global team. We set you up for success. We offer comprehensive training to all employees and place an emphasis on employee development. We win with inclusion
At Loftware, inclusion, diversity, and belonging are paramount to our success and our culture. We are an equal opportunities employer. This means we are committed to recruiting qualified applicants regardless of race, color, religion, age, sex, gender, national origin, disability, or protected veteran status. We believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. About us
We make the Supply Chain work At Loftware, our end-to-end cloud-based labeling platform helps businesses of all sizes manage labeling across their operations and supply chain and our solutions are used to print over 51 billion labels every year. With over 500 industry experts and 1,000 global partners, Loftware maintains a global presence with offices in the US, UK, Germany, Slovenia, China, and Singapore making us a trusted partner for companies in automotive, chemicals, clinical trials, consumer products, electronics, food & beverage, manufacturing, medical device, pharmaceuticals, retail/apparel, and more. More about us: https://www.loftware.com/about-us/company #Makeyourmark with Loftware and apply today!
#J-18808-Ljbffr