Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
Role Description Eastman is seeking a
Senior Strategic Marketing Professional
to lead market research, brand engagement, and opportunity identification within our
Eastman product portfolio & strategic engagement
with large brands. This role requires a seasoned professional with advanced marketing expertise, strong analytical capabilities, and proven success in engaging with global brands.
Key Responsibilities
Conduct
in-depth market research
to identify emerging trends, unmet needs, competitive landscapes, and new opportunities ensuring alignment with our Eastman chemicals portfolio.
Develop and execute go-to-market strategies through
strategic marketing initiatives
that leverage the current market scenario and position Eastman products strategically to drive business growth.
Engage and build
long-term partnerships
with large multinational brands, through
brand engagement
including exploring co-innovation opportunities through opportunity finding workshops & customized pitches.
Utilize
advanced marketing tools and techniques
(digital analytics, CRM platforms, AI-driven insights, etc.) to optimize campaigns and measure impact. Analyze competitive landscapes and global trends supported by data visualization.
Collaborate with cross-functional teams (R&D, Sales, Product Development) to align marketing strategies with business objectives to translate market insights into actionable product roadmaps and drive business growth.
Provide
thought leadership
in marketing innovation, ensuring Eastman remains competitive with the current industry trends.
Mapping and keeping track of Eastman’s
existing business footprint
in India.
Basic Qualifications
Bachelor’s/Master’s degree in science/Chemical Engineering with a Master’s degree in marketing, Business Administration, or related field (MBA preferred).
10+ years of experience
in strategic marketing, preferably in specialty chemicals, industrial products, FMCG or related sectors.
Expert in deep-dive
market research tools
with skills in opportunity mapping, segmentation, and predictive modeling.
Demonstrated expertise in
market research methodologies
and advanced data analysis.
Proven track record of
brand engagement
with large MNCs, FMCG companies or global brands to sort out innovation-based growth opportunities.
Strong analytical mindset with proficiency in
digital marketing platforms, analytics tools, and CRM systems
with knowledge in regulatory standards.
Excellent communication, negotiation, and leadership skills.
Passion for
data-driven approach
to identify and provide guidance for business growth.
Preferred Qualifications
Strategic thinker with a
results-driven mindset .
Ability to translate
complex market insights
into actionable strategies.
Strong
relationship & trust-building skills
with external partners and internal stakeholders
Be eager to
hunt
growth opportunities and be
courageous
to make strategic go or no-go decisions
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.
Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.
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Role Description Eastman is seeking a
Senior Strategic Marketing Professional
to lead market research, brand engagement, and opportunity identification within our
Eastman product portfolio & strategic engagement
with large brands. This role requires a seasoned professional with advanced marketing expertise, strong analytical capabilities, and proven success in engaging with global brands.
Key Responsibilities
Conduct
in-depth market research
to identify emerging trends, unmet needs, competitive landscapes, and new opportunities ensuring alignment with our Eastman chemicals portfolio.
Develop and execute go-to-market strategies through
strategic marketing initiatives
that leverage the current market scenario and position Eastman products strategically to drive business growth.
Engage and build
long-term partnerships
with large multinational brands, through
brand engagement
including exploring co-innovation opportunities through opportunity finding workshops & customized pitches.
Utilize
advanced marketing tools and techniques
(digital analytics, CRM platforms, AI-driven insights, etc.) to optimize campaigns and measure impact. Analyze competitive landscapes and global trends supported by data visualization.
Collaborate with cross-functional teams (R&D, Sales, Product Development) to align marketing strategies with business objectives to translate market insights into actionable product roadmaps and drive business growth.
Provide
thought leadership
in marketing innovation, ensuring Eastman remains competitive with the current industry trends.
Mapping and keeping track of Eastman’s
existing business footprint
in India.
Basic Qualifications
Bachelor’s/Master’s degree in science/Chemical Engineering with a Master’s degree in marketing, Business Administration, or related field (MBA preferred).
10+ years of experience
in strategic marketing, preferably in specialty chemicals, industrial products, FMCG or related sectors.
Expert in deep-dive
market research tools
with skills in opportunity mapping, segmentation, and predictive modeling.
Demonstrated expertise in
market research methodologies
and advanced data analysis.
Proven track record of
brand engagement
with large MNCs, FMCG companies or global brands to sort out innovation-based growth opportunities.
Strong analytical mindset with proficiency in
digital marketing platforms, analytics tools, and CRM systems
with knowledge in regulatory standards.
Excellent communication, negotiation, and leadership skills.
Passion for
data-driven approach
to identify and provide guidance for business growth.
Preferred Qualifications
Strategic thinker with a
results-driven mindset .
Ability to translate
complex market insights
into actionable strategies.
Strong
relationship & trust-building skills
with external partners and internal stakeholders
Be eager to
hunt
growth opportunities and be
courageous
to make strategic go or no-go decisions
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.
Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.
#J-18808-Ljbffr