Summary
The purpose of this position is to develop and implement a communications, public relations and marketing plan, along with necessary marketing, graphic design, advertising and media content, leading the development and launch of marketing/social media campaigns, and managing website content and appearance for multiple sites.
Essential Functions
Supervises, directs, and evaluates assigned staff, processing employee concerns and problems, directing work, counseling, disciplining, and completing employee performance appraisals.
Coordinates, assigns and reviews work and establishes work schedules; maintains standards; monitors status of work in progress; inspects completed work assignments; answers questions; gives advice and direction as needed.
Develops communication and public relations plan and a marketing plan for investment in Downtown, to include brand management, website and social media content as well as print collateral.
Collaborates with leadership to develop communications and marketing to meet goals, drive brand recognition, and write copy and messages for print material and digital content.
Provides art direction, overseeing graphic design consultants.
Develops customized templates and material.
Writes, edits, and reviews content for marketing and communication materials, including advertisements, brochures, fliers and other collateral.
Develops, produces, and edits content for Web and collateral materials.
Supports research efforts that underpin marketing strategies.
Communicates clear direction through written and verbal communication and manages for results.
Performs related work as assigned.
Minimum Education and Experience Requirements
Bachelor’s Degree in Journalism, Communications, Marketing or related discipline.
Five (5) years of experience in web management, copy writing, graphic layout and design, social media marketing or an equivalent combination of education, training and experience.
Physical Demands
Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.
Unavoidable Hazards (Work Environment)
None.
Special Certifications and Licenses
Must possess and maintain a valid state driver’s license with an acceptable driving history.
Americans with Disabilities Act Compliance Louisville Metro Government is an Equal Opportunity Employer. ADA requires the Louisville Metro Government to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.
Standard Clauses
May be required to work nights, weekends, holidays and emergencies (man-made or natural) to meet the business needs of Louisville Metro Government.
This job description is not designed to cover or contain a comprehensive listing of essential functions and responsibilities that are required of an employee for this job. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
Essential Safety Functions It is the responsibility of each employee to comply with established policies, procedures and safe work practices. Each employee must follow safety training and instructions provided by their supervisor. Each employee must also properly wear and maintain all personal protective equipment required for their job. Finally, each employee must immediately report any unsafe work practices or unsafe conditions as well as any on-the-job injury or illnesses.
Management Responsibility for Safety Every manager / supervisor is responsible for enforcing all safety rules and regulations. In addition, they are responsible for ensuring that a safe work environment is maintained, safe work practices are followed and employees are properly trained.
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Essential Functions
Supervises, directs, and evaluates assigned staff, processing employee concerns and problems, directing work, counseling, disciplining, and completing employee performance appraisals.
Coordinates, assigns and reviews work and establishes work schedules; maintains standards; monitors status of work in progress; inspects completed work assignments; answers questions; gives advice and direction as needed.
Develops communication and public relations plan and a marketing plan for investment in Downtown, to include brand management, website and social media content as well as print collateral.
Collaborates with leadership to develop communications and marketing to meet goals, drive brand recognition, and write copy and messages for print material and digital content.
Provides art direction, overseeing graphic design consultants.
Develops customized templates and material.
Writes, edits, and reviews content for marketing and communication materials, including advertisements, brochures, fliers and other collateral.
Develops, produces, and edits content for Web and collateral materials.
Supports research efforts that underpin marketing strategies.
Communicates clear direction through written and verbal communication and manages for results.
Performs related work as assigned.
Minimum Education and Experience Requirements
Bachelor’s Degree in Journalism, Communications, Marketing or related discipline.
Five (5) years of experience in web management, copy writing, graphic layout and design, social media marketing or an equivalent combination of education, training and experience.
Physical Demands
Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.
Unavoidable Hazards (Work Environment)
None.
Special Certifications and Licenses
Must possess and maintain a valid state driver’s license with an acceptable driving history.
Americans with Disabilities Act Compliance Louisville Metro Government is an Equal Opportunity Employer. ADA requires the Louisville Metro Government to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.
Standard Clauses
May be required to work nights, weekends, holidays and emergencies (man-made or natural) to meet the business needs of Louisville Metro Government.
This job description is not designed to cover or contain a comprehensive listing of essential functions and responsibilities that are required of an employee for this job. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
Essential Safety Functions It is the responsibility of each employee to comply with established policies, procedures and safe work practices. Each employee must follow safety training and instructions provided by their supervisor. Each employee must also properly wear and maintain all personal protective equipment required for their job. Finally, each employee must immediately report any unsafe work practices or unsafe conditions as well as any on-the-job injury or illnesses.
Management Responsibility for Safety Every manager / supervisor is responsible for enforcing all safety rules and regulations. In addition, they are responsible for ensuring that a safe work environment is maintained, safe work practices are followed and employees are properly trained.
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