Benefits
401(k)
401(k) matching
Competitive salary
Dental insurance
Employee discounts
Health insurance
Paid time off
Vision insurance
Role The Pre-Opening Marketing Specialist executes social media, email, SMS, and digital communications for Genesis Health Clubs locations prior to opening, as well as for clubs undergoing remodels, construction, or major upgrades. Genesis Health Clubs operates multiple projects at varying stages at any given time, and this role supports clear, consistent communication across those locations, to generate prospect and member excitement and engagement. This role focuses on awareness, presales engagement, and construction-phase communication while ensuring consistent brand standards across multiple active projects.
Key Responsibilities
Pre-Opening Campaign Execution
Execute pre-opening marketing communications for new club locations, remodels, and upgrades, primarily on social media, email, SMS, and other digital communications.
Assist in developing and managing pre-opening social content calendars and countdown campaigns aligned with construction milestones and opening timelines.
Deploy approved messaging, creative assets, and offers across owned digital channels.
Support progress updates, timeline communications, and opening expectation messaging for prospective and current members
Coordinate with marketing and operations to ensure construction milestones and opening details are communicated accurately and consistently
Lead Nurture & Presales Support
Support pre-sale and early-interest efforts through ongoing email and SMS communication with prospective members. Generate local excitement and engagement.
Maintain timely communication around sneak peeks, tours, opening timelines, and special offers
Assist with launch-day and opening-week communications to maximize awareness and attendance
Reporting & Optimization
Track basic performance metrics for pre-opening communications, including engagement, opens, clicks, and lead activity
Identify opportunities to improve messaging cadence, timing, or channel execution
Additional Marketing Support
Provide tactical support for other social media, email, and digital marketing initiatives as needed, under the direction of the central marketing team and aligned with pre-opening priorities
Qualifications
1–3 years of experience in digital marketing, social media, email, or lifecycle marketing
Experience executing email and SMS campaigns preferred
Strong organizational skills with the ability to manage multiple locations and timelines simultaneously
Detail-oriented, reliable, and execution-focused
Experience in fitness, hospitality, retail, or multi-location brands is a plus
#J-18808-Ljbffr
401(k)
401(k) matching
Competitive salary
Dental insurance
Employee discounts
Health insurance
Paid time off
Vision insurance
Role The Pre-Opening Marketing Specialist executes social media, email, SMS, and digital communications for Genesis Health Clubs locations prior to opening, as well as for clubs undergoing remodels, construction, or major upgrades. Genesis Health Clubs operates multiple projects at varying stages at any given time, and this role supports clear, consistent communication across those locations, to generate prospect and member excitement and engagement. This role focuses on awareness, presales engagement, and construction-phase communication while ensuring consistent brand standards across multiple active projects.
Key Responsibilities
Pre-Opening Campaign Execution
Execute pre-opening marketing communications for new club locations, remodels, and upgrades, primarily on social media, email, SMS, and other digital communications.
Assist in developing and managing pre-opening social content calendars and countdown campaigns aligned with construction milestones and opening timelines.
Deploy approved messaging, creative assets, and offers across owned digital channels.
Support progress updates, timeline communications, and opening expectation messaging for prospective and current members
Coordinate with marketing and operations to ensure construction milestones and opening details are communicated accurately and consistently
Lead Nurture & Presales Support
Support pre-sale and early-interest efforts through ongoing email and SMS communication with prospective members. Generate local excitement and engagement.
Maintain timely communication around sneak peeks, tours, opening timelines, and special offers
Assist with launch-day and opening-week communications to maximize awareness and attendance
Reporting & Optimization
Track basic performance metrics for pre-opening communications, including engagement, opens, clicks, and lead activity
Identify opportunities to improve messaging cadence, timing, or channel execution
Additional Marketing Support
Provide tactical support for other social media, email, and digital marketing initiatives as needed, under the direction of the central marketing team and aligned with pre-opening priorities
Qualifications
1–3 years of experience in digital marketing, social media, email, or lifecycle marketing
Experience executing email and SMS campaigns preferred
Strong organizational skills with the ability to manage multiple locations and timelines simultaneously
Detail-oriented, reliable, and execution-focused
Experience in fitness, hospitality, retail, or multi-location brands is a plus
#J-18808-Ljbffr