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Marketing Coordinator

Boats Group, Miami, Florida, us, 33222

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Marketing Coordinator Miami, FL

Key Projects & General Responsibilities

Assist in the development and execution of product marketing campaigns and go-to-market initiatives

Support content creation for sales and account management teams for digital channels, internal communications, presentations, and marketing collateral

Collaborate with design and marketing teams on creative assets and brand materials

Use internal data from Looker and/or conduct research to support messaging, positioning, and competitive insights

Participate in brainstorming sessions and planning discussions

Support email marketing development and execution using Iterable: write content, design basic emails, gather distribution lists, schedule, send, and monitor campaigns

Create marketing collateral such as social/graphic posts, one-pagers, help center articles, and presentations

Assist with ordering, organizing, and distributing swag for internal teams and sponsorships

Help maintain the organization of marketing assets, templates, and documentation

Provide general support to the brand marketing team, sales, and product on ongoing projects and initiatives

What you should have

Strong writing and communication skills

Experience with data analytics tools like Looker to obtain data and use it effectively in marketing materials and messaging

Ability to think creatively and develop compelling, on‑brand content

Graphic design and/or content editing skills (Canva, Adobe, Figma, or similar tools)

Prior experience using an email marketing platform (Iterable preferred)

Comfortable learning new tools, systems, and software

Strong organizational skills and attention to detail

Collaborative mindset with a positive, proactive attitude – willing to roll up your sleeves to get the job done

What You'll Receive

Hybrid Work Flexibility: Remote work on Mondays and Fridays and in‑office collaboration Tuesday to Thursday

Generous Time Off: Paid time off starting day one, multiple paid holidays, birthday off, and a winter break at year end

Volunteering Time: 4 paid volunteer days annually to contribute to your community

Modern Office Perks: Electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages

Comprehensive Benefits Package: Medical, Dental, Vision, Life insurance, and a 401(k) plan with a 4% match

Commuter Benefits: Free garage parking and subsidized train pass expenses

Professional Development: Online training, live courses, and additional funds for courses, seminars, and certifications

Team‑Centric Atmosphere: Close‑knit team that prioritizes relationship building and personal connections

About Our Crew Boats Group is the fastest‑growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers, and customer advocates who spend each day pushing the boundaries of technology to make buying and selling boats easy. We spend each day surrounded by 500,000 boats from across the globe. Our passion and unyielding dedication to getting people on the water influence our culture in ways you won’t find at other companies. We’re the best at what we do because we’re working in an industry we love. When you walk through our doors, you’ll find smart, dedicated people who consider one another family. If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents, and actively shape the future of the company, then you will enjoy working here!

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