Territory Outside Sales Representative - Iconic Machinery
Bobcat Company, Eureka, California, us, 95502
Iconic Machinery is a family-owned equipment dealership with a 50-year legacy of serving Northern California’s contractors, farmers, ranchers, municipalities, and acreage homeowners. With six locations and a long-term vision of expanding to fifteen, we’re committed to delivering dependable equipment, reliable support, and lasting customer relationships.
Our team takes pride in doing things the right way—through craftsmanship, integrity, and a genuine commitment to helping customers achieve their goals. If you want to build a career with a growing company that values people and empowers high performers, you’ll feel right at home here.
About the Role
We’re looking for a motivated
Outside Sales Territory Manager
to lead equipment sales across
Del Norte, Humboldt, and Mendocino Counties , operating out of our
Eureka Branch . This is a high-impact, field-focused role where you will own your territory, build deep customer relationships, and grow your market. You’ll represent the full line of
Bobcat equipment
and complementary products—supporting customers who depend on us to keep their jobs moving and their operations running strong. What You’ll Do
Manage and grow your assigned territory through consistent outreach, relationship-building, and customer support. Make 50+ in-person customer touches and 25+ phone calls weekly. Prospect daily using CRM tools, sales data, and field interactions. Maintain strong relationships with current customers while aggressively pursuing new accounts. Conduct equipment demonstrations, present solutions, and prepare accurate quotes. Achieve monthly targets for new, used, and compact tractor sales. Participate in local marketing events and join relevant associations to grow your network. Keep digital listings accurate and up to date; manage all paperwork promptly. Collaborate closely with Inside Sales, Parts, Service, and Management to provide seamless support. Maintain 100% daily CRM utilization and an organized follow-up process. Understand competitive offerings and leverage product knowledge to position Iconic Machinery as the superior choice. Handle equipment loading/off-loading and basic transport as needed. What We’re Looking For
Proven success in outside sales—equipment, agriculture, construction, industrial, or similar preferred. Driven, goal-oriented mindset with the ability to work independently. Strong communication, relationship-building, and negotiation skills. Comfortable working in the field the majority of the time. Ability to learn equipment, attachments, and dealership systems (DealerNET,
Bobcat University , Dealer Dashboard, CRM, etc.). Strong organizational and planning skills with consistent follow-through. Capable of operating, demonstrating, and safely handling equipment. Valid driver’s license with a clean driving record. Bonus Points
Experience selling compact equipment, ag equipment, tractors, or machinery. Existing customer relationships in Del Norte, Humboldt, or Mendocino Counties. Knowledge of
Bobcat
or other major equipment brands. Why You’ll Love Working Here
Competitive base salary + uncapped commission earning potential. Company vehicle, fuel card, laptop, and phone. Family-owned culture with leadership that supports your growth and celebrates your wins. Strength of a trusted, expanding dealership network with the largest used equipment inventory in the region. A team that values fairness, professionalism, hard work, and pride in our craft. Ready to Build Something Bigger?
If you’re energized by growth, driven by results, and passionate about helping customers succeed, we’d love to meet you. Apply today and take the next step in your career with Iconic Machinery—where we’re committed to keeping Northern California running strong.
#J-18808-Ljbffr
We’re looking for a motivated
Outside Sales Territory Manager
to lead equipment sales across
Del Norte, Humboldt, and Mendocino Counties , operating out of our
Eureka Branch . This is a high-impact, field-focused role where you will own your territory, build deep customer relationships, and grow your market. You’ll represent the full line of
Bobcat equipment
and complementary products—supporting customers who depend on us to keep their jobs moving and their operations running strong. What You’ll Do
Manage and grow your assigned territory through consistent outreach, relationship-building, and customer support. Make 50+ in-person customer touches and 25+ phone calls weekly. Prospect daily using CRM tools, sales data, and field interactions. Maintain strong relationships with current customers while aggressively pursuing new accounts. Conduct equipment demonstrations, present solutions, and prepare accurate quotes. Achieve monthly targets for new, used, and compact tractor sales. Participate in local marketing events and join relevant associations to grow your network. Keep digital listings accurate and up to date; manage all paperwork promptly. Collaborate closely with Inside Sales, Parts, Service, and Management to provide seamless support. Maintain 100% daily CRM utilization and an organized follow-up process. Understand competitive offerings and leverage product knowledge to position Iconic Machinery as the superior choice. Handle equipment loading/off-loading and basic transport as needed. What We’re Looking For
Proven success in outside sales—equipment, agriculture, construction, industrial, or similar preferred. Driven, goal-oriented mindset with the ability to work independently. Strong communication, relationship-building, and negotiation skills. Comfortable working in the field the majority of the time. Ability to learn equipment, attachments, and dealership systems (DealerNET,
Bobcat University , Dealer Dashboard, CRM, etc.). Strong organizational and planning skills with consistent follow-through. Capable of operating, demonstrating, and safely handling equipment. Valid driver’s license with a clean driving record. Bonus Points
Experience selling compact equipment, ag equipment, tractors, or machinery. Existing customer relationships in Del Norte, Humboldt, or Mendocino Counties. Knowledge of
Bobcat
or other major equipment brands. Why You’ll Love Working Here
Competitive base salary + uncapped commission earning potential. Company vehicle, fuel card, laptop, and phone. Family-owned culture with leadership that supports your growth and celebrates your wins. Strength of a trusted, expanding dealership network with the largest used equipment inventory in the region. A team that values fairness, professionalism, hard work, and pride in our craft. Ready to Build Something Bigger?
If you’re energized by growth, driven by results, and passionate about helping customers succeed, we’d love to meet you. Apply today and take the next step in your career with Iconic Machinery—where we’re committed to keeping Northern California running strong.
#J-18808-Ljbffr