Lead, Social Media, Community & Brand Engagement
NextEra Energy Services, Houston, Texas, United States, 77246
Lead, Social Media, Community & Brand Engagement
At Gexa Energy, a NextEra Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today. This role leads social media, community engagement, brand communications, and social-driven lead generation across Gexa Energy, Frontier Utilities, and Companion Energy. Reporting to senior leadership, the role owns end-to-end organic and paid social strategy, social reputation management, and digital community careensuring each brand shows up consistently, responsively, and credibly across major platforms. This is a high-impact, non-junior role requiring strong strategic thinking, operational excellence, cross-functional leadership, and hands-on execution. The Lead will build scalable tools, workflows, and governance while partnering closely with Marketing, Customer Care, Legal, and agency teams to drive growth, engagement, and trust across all three brands. Key Responsibilities Organic Social Media & Community Engagement Own organic social strategy across all three brands, aligned to brand positioning, content pillars, and business objectives. Define content pillars, editorial calendars, publishing cadence, and platform-specific strategies (Meta, TikTok, Reddit, emerging channels). Identify social trends, cultural moments, and AI-driven content opportunities to drive relevance and sustained growth. Partner with internal teams and agencies to ideate, approve, and publish content with clear governance and workflows. Proactively foster conversation, advocacy, and meaningful community participation. Community Care & Social Reputation Lead social community care across brands, ensuring timely, empathetic, and on-brand responses at scale. Design escalation paths and workflows in close partnership with Customer Care. Monitor sentiment and brand reputation, identifying risks and opportunities early. Establish response guidelines and best practices that protect and strengthen brand trust. Paid Social & Digital Advertising Own paid social strategy and execution, including testing, optimization, and performance reporting. Ensure paid social supports acquisition goals, brand value, and customer loyalty. Collaborate with internal teams and agencies to optimize creative and align channel scope. Brand Communications & Lead Generation Lead ongoing brand communications that inform, engage, and reinforce each brand's promise. Oversee communication platforms, workflows, and transactional messaging standards. Own social-driven lead generation, including capture, offers, and nurture strategies. Partner with marketing and digital teams to align social lead efforts with broader growth initiatives. Agency & Stakeholder Leadership Identify and manage agency partners across content, creative, and paid media. Serve as the central point of coordination across Marketing, Digital, Customer Care, Legal, and Leadership to ensure alignment and execution excellence. Skills & Experience Required 8+ years of experience in social media, digital marketing, brand communications, or community management. Proven ownership of organic and paid social strategies. Deep expertise across major and emerging social platforms (Meta, TikTok, Reddit). Experience building social customer care workflows with Customer Care teams. Strong cross-functional and agency leadership skills. Data-driven mindset with excellent written and verbal communication skills. Preferred Experience in regulated or highly scrutinized industries. Background in energy, utilities, telecom, or consumer services. Experience leading social and community programs across multiple brands. What Makes This Role Compelling Ownership and visibility across three distinct brands. Opportunity to build new capabilities, tools, and processes from the ground up. Direct impact on brand reputation, customer trust, and revenue growth. Close partnership with senior leadership and key stakeholders. Ideal for a strategic, hands-on leader who thrives in both vision-setting and execution.
At Gexa Energy, a NextEra Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today. This role leads social media, community engagement, brand communications, and social-driven lead generation across Gexa Energy, Frontier Utilities, and Companion Energy. Reporting to senior leadership, the role owns end-to-end organic and paid social strategy, social reputation management, and digital community careensuring each brand shows up consistently, responsively, and credibly across major platforms. This is a high-impact, non-junior role requiring strong strategic thinking, operational excellence, cross-functional leadership, and hands-on execution. The Lead will build scalable tools, workflows, and governance while partnering closely with Marketing, Customer Care, Legal, and agency teams to drive growth, engagement, and trust across all three brands. Key Responsibilities Organic Social Media & Community Engagement Own organic social strategy across all three brands, aligned to brand positioning, content pillars, and business objectives. Define content pillars, editorial calendars, publishing cadence, and platform-specific strategies (Meta, TikTok, Reddit, emerging channels). Identify social trends, cultural moments, and AI-driven content opportunities to drive relevance and sustained growth. Partner with internal teams and agencies to ideate, approve, and publish content with clear governance and workflows. Proactively foster conversation, advocacy, and meaningful community participation. Community Care & Social Reputation Lead social community care across brands, ensuring timely, empathetic, and on-brand responses at scale. Design escalation paths and workflows in close partnership with Customer Care. Monitor sentiment and brand reputation, identifying risks and opportunities early. Establish response guidelines and best practices that protect and strengthen brand trust. Paid Social & Digital Advertising Own paid social strategy and execution, including testing, optimization, and performance reporting. Ensure paid social supports acquisition goals, brand value, and customer loyalty. Collaborate with internal teams and agencies to optimize creative and align channel scope. Brand Communications & Lead Generation Lead ongoing brand communications that inform, engage, and reinforce each brand's promise. Oversee communication platforms, workflows, and transactional messaging standards. Own social-driven lead generation, including capture, offers, and nurture strategies. Partner with marketing and digital teams to align social lead efforts with broader growth initiatives. Agency & Stakeholder Leadership Identify and manage agency partners across content, creative, and paid media. Serve as the central point of coordination across Marketing, Digital, Customer Care, Legal, and Leadership to ensure alignment and execution excellence. Skills & Experience Required 8+ years of experience in social media, digital marketing, brand communications, or community management. Proven ownership of organic and paid social strategies. Deep expertise across major and emerging social platforms (Meta, TikTok, Reddit). Experience building social customer care workflows with Customer Care teams. Strong cross-functional and agency leadership skills. Data-driven mindset with excellent written and verbal communication skills. Preferred Experience in regulated or highly scrutinized industries. Background in energy, utilities, telecom, or consumer services. Experience leading social and community programs across multiple brands. What Makes This Role Compelling Ownership and visibility across three distinct brands. Opportunity to build new capabilities, tools, and processes from the ground up. Direct impact on brand reputation, customer trust, and revenue growth. Close partnership with senior leadership and key stakeholders. Ideal for a strategic, hands-on leader who thrives in both vision-setting and execution.