Senior Director, Product Marketing
Massachusetts Staffing, Newton, Massachusetts, United States, 02165
Senior Director Of Product Marketing
The Senior Director of Product Marketing is a strategic leader responsible for defining and managing the go-to-market strategy for Bright Horizons products and services. This includes taking the lead with product positioning, messaging, and storytelling and developing and managing end-to-end product marketing strategies in response to multiple inputs - including buyer/end user needs, stakeholder feedback, product features, and market trends - to maximize purchase and utilization of Bright Horizons. As a leader on the Marketing team, the Senior Director will have an important voice in decisions related to marketing and product-/service-specific messaging, research, and thought leadership initiatives. This leader will define the marketing strategy for a critical product/service within the Bright Horizons portfolio. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Essential Functions/Responsibilities: Build and manage end-to-end product marketing strategies, including research to understand our audiences and differentiation, own the development of product value propositions/positioning, orchestrate with internal teams to generate awareness, product launch and go-to-market strategies, ongoing measurement and optimization. Monitor market and competitive trends shaping the market and deeply understand marketplace dynamics to determine the strategic points of differentiation for Bright Horizons; respond with new strategies, messaging and campaigns that keep Bright Horizons top-of-mind with current and potential buyers. Foster a data-first culture: Leverage analytics to help determine go-to-market strategies and collaborate with marketing teams, sales teams, and strategic vendors to execute. Craft impactful stories and effective marketing strategies by deeply understanding our consumer and B2B clients and their unique needs. Serve as voice of the customer; possess deep understanding of the business strategy and be able to translate business imperatives into actionable and measurable marketing strategies. Leverage analytics to determine go-to-market strategies involving segments, and target buyers, and collaborate cross-functionally to help inform campaign and program strategy. As a key member of the Marketing team, the candidate will have an important voice in decisions related to brand and service-specific marketing. This individual will lead the Marketing strategy for critical Bright Horizons products/services. Minimum Qualifications: Bachelor's Degree - Required 8+ years of marketing experience, preferably in the enterprise space Preferred Qualifications: Experience developing product collateral and messaging that directly supports marketing campaigns Adept at managing tight timelines, competing priorities, and projects that span multiple departments Ability to cultivate strong relationships internally and externally, including with client and partner organizations Proven track record defining, staffing, and developing high-performing teams Fluent in demand generation strategies, tactics, and success metrics Demonstrated success developing campaigns that measurably generate interest in a product or service Excellent verbal and written communication skills Skilled public speaker with experience presenting to peers and external audiences in live and virtual settings Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth Proficient in marketing automation and CRM systems for campaign development and reporting At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position. Compensation: The annual salary for this position is between $161,000-$180,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. This position is also eligible for a bonus and RSUs. Benefits: Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements: Medical, dental, and vision insurance Paid vacation, sick, holiday, and parental bonding leave 401(k) retirement plan Long-term and short-term disability insurance Life insurance Money-saving discounts and financial planning tools Tuition assistance and education coaching Caregiving support and resources for the children and adults in your family Life at Bright Horizons: Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives.
The Senior Director of Product Marketing is a strategic leader responsible for defining and managing the go-to-market strategy for Bright Horizons products and services. This includes taking the lead with product positioning, messaging, and storytelling and developing and managing end-to-end product marketing strategies in response to multiple inputs - including buyer/end user needs, stakeholder feedback, product features, and market trends - to maximize purchase and utilization of Bright Horizons. As a leader on the Marketing team, the Senior Director will have an important voice in decisions related to marketing and product-/service-specific messaging, research, and thought leadership initiatives. This leader will define the marketing strategy for a critical product/service within the Bright Horizons portfolio. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Essential Functions/Responsibilities: Build and manage end-to-end product marketing strategies, including research to understand our audiences and differentiation, own the development of product value propositions/positioning, orchestrate with internal teams to generate awareness, product launch and go-to-market strategies, ongoing measurement and optimization. Monitor market and competitive trends shaping the market and deeply understand marketplace dynamics to determine the strategic points of differentiation for Bright Horizons; respond with new strategies, messaging and campaigns that keep Bright Horizons top-of-mind with current and potential buyers. Foster a data-first culture: Leverage analytics to help determine go-to-market strategies and collaborate with marketing teams, sales teams, and strategic vendors to execute. Craft impactful stories and effective marketing strategies by deeply understanding our consumer and B2B clients and their unique needs. Serve as voice of the customer; possess deep understanding of the business strategy and be able to translate business imperatives into actionable and measurable marketing strategies. Leverage analytics to determine go-to-market strategies involving segments, and target buyers, and collaborate cross-functionally to help inform campaign and program strategy. As a key member of the Marketing team, the candidate will have an important voice in decisions related to brand and service-specific marketing. This individual will lead the Marketing strategy for critical Bright Horizons products/services. Minimum Qualifications: Bachelor's Degree - Required 8+ years of marketing experience, preferably in the enterprise space Preferred Qualifications: Experience developing product collateral and messaging that directly supports marketing campaigns Adept at managing tight timelines, competing priorities, and projects that span multiple departments Ability to cultivate strong relationships internally and externally, including with client and partner organizations Proven track record defining, staffing, and developing high-performing teams Fluent in demand generation strategies, tactics, and success metrics Demonstrated success developing campaigns that measurably generate interest in a product or service Excellent verbal and written communication skills Skilled public speaker with experience presenting to peers and external audiences in live and virtual settings Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth Proficient in marketing automation and CRM systems for campaign development and reporting At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position. Compensation: The annual salary for this position is between $161,000-$180,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. This position is also eligible for a bonus and RSUs. Benefits: Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements: Medical, dental, and vision insurance Paid vacation, sick, holiday, and parental bonding leave 401(k) retirement plan Long-term and short-term disability insurance Life insurance Money-saving discounts and financial planning tools Tuition assistance and education coaching Caregiving support and resources for the children and adults in your family Life at Bright Horizons: Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives.