Account Executive, WFTX - Fox 4 News
The E.W. Scripps Company, Fort Myers, Florida, United States, 33901
Account Executive
Are you a driven sales professional ready to help local businesses thrive? WFTX is seeking an Account Executive to deliver compelling multi-platform advertising solutions that drive real results for our clients. This is your opportunity to combine strategic thinking, creativity, and relationship-building to make a meaningful impact in the Fort Myers market. As an Account Executive, you'll work with local and regional businesses to craft customized advertising strategies across broadcast television, Over The Top (OTT) video, search strategies (SEO/SEM), social media, digital display, and e-mail targeting. You'll be a trusted advisor who helps clients grow their businesses while building your own successful sales career. What You'll Do
Sell advertising solutions to local and regional businesses and advertising agencies. Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment. In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available. Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers. Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers. Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals. Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due. Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels. Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects. Build and maintain strong client relationships, which may include entertaining prospective and existing clients. Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts. Perform other duties as assigned. What You'll Need
BS/BA in related discipline preferred or equivalent years of experience. Generally 2+ years of proven sales success preferred. Experience in strategic account management, broadcast ratings and digital execution preferred. Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits. What You'll Bring
Highly self-motivated and goal focused. Highly creative and innovative thinker. Strong influencing, selling and upselling skills. Effective teamwork and collaboration skills. Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals. Exceptional verbal and written communication skills. Outstanding presentation abilities (in person/virtual, small/large groups, all levels). Strong time management and organizational skills. Proficient with Microsoft Office (Word, Excel and PowerPoint). Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.). What We'll Offer
Uncapped sales commission Monthly allowance for mileage and cell phone Extensive Scripps Sales Process training A career path to grow your professional experiences Full medical, dental and vision benefits, as well as certain other health and wellness benefits Retirement savings plan with company match Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire. Where You'll Live, Work, and Play
Fort Myers offers the perfect blend of coastal paradise and thriving business community. Located on Florida's stunning Gulf Coast, Fort Myers combines year-round sunshine with a relaxed, island-inspired lifestyle. The area is famous for its pristine white-sand beaches, including Fort Myers Beach and nearby Sanibel and Captiva Islands, consistently ranked among America's best shelling beaches. Downtown Fort Myers features a revitalized River District with historic architecture, waterfront dining, art galleries, and a vibrant nightlife scene. The region boasts world-class fishing, boating, and water sports, plus championship golf courses and spring training facilities for the Boston Red Sox and Minnesota Twins. Nature lovers enjoy the J.N. "Ding" Darling National Wildlife Refuge and countless opportunities for kayaking through mangrove tunnels. With no state income tax, a growing economy driven by healthcare, tourism, and technology sectors, and affordable living compared to other Florida coastal markets, Fort Myers offers an exceptional quality of life. The area provides easy access to both Naples' sophistication and the natural beauty of the Everglades, making it an ideal place to build your career while enjoying the ultimate Southwest Florida lifestyle.
Are you a driven sales professional ready to help local businesses thrive? WFTX is seeking an Account Executive to deliver compelling multi-platform advertising solutions that drive real results for our clients. This is your opportunity to combine strategic thinking, creativity, and relationship-building to make a meaningful impact in the Fort Myers market. As an Account Executive, you'll work with local and regional businesses to craft customized advertising strategies across broadcast television, Over The Top (OTT) video, search strategies (SEO/SEM), social media, digital display, and e-mail targeting. You'll be a trusted advisor who helps clients grow their businesses while building your own successful sales career. What You'll Do
Sell advertising solutions to local and regional businesses and advertising agencies. Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment. In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available. Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers. Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers. Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals. Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due. Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels. Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects. Build and maintain strong client relationships, which may include entertaining prospective and existing clients. Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts. Perform other duties as assigned. What You'll Need
BS/BA in related discipline preferred or equivalent years of experience. Generally 2+ years of proven sales success preferred. Experience in strategic account management, broadcast ratings and digital execution preferred. Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits. What You'll Bring
Highly self-motivated and goal focused. Highly creative and innovative thinker. Strong influencing, selling and upselling skills. Effective teamwork and collaboration skills. Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals. Exceptional verbal and written communication skills. Outstanding presentation abilities (in person/virtual, small/large groups, all levels). Strong time management and organizational skills. Proficient with Microsoft Office (Word, Excel and PowerPoint). Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.). What We'll Offer
Uncapped sales commission Monthly allowance for mileage and cell phone Extensive Scripps Sales Process training A career path to grow your professional experiences Full medical, dental and vision benefits, as well as certain other health and wellness benefits Retirement savings plan with company match Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire. Where You'll Live, Work, and Play
Fort Myers offers the perfect blend of coastal paradise and thriving business community. Located on Florida's stunning Gulf Coast, Fort Myers combines year-round sunshine with a relaxed, island-inspired lifestyle. The area is famous for its pristine white-sand beaches, including Fort Myers Beach and nearby Sanibel and Captiva Islands, consistently ranked among America's best shelling beaches. Downtown Fort Myers features a revitalized River District with historic architecture, waterfront dining, art galleries, and a vibrant nightlife scene. The region boasts world-class fishing, boating, and water sports, plus championship golf courses and spring training facilities for the Boston Red Sox and Minnesota Twins. Nature lovers enjoy the J.N. "Ding" Darling National Wildlife Refuge and countless opportunities for kayaking through mangrove tunnels. With no state income tax, a growing economy driven by healthcare, tourism, and technology sectors, and affordable living compared to other Florida coastal markets, Fort Myers offers an exceptional quality of life. The area provides easy access to both Naples' sophistication and the natural beauty of the Everglades, making it an ideal place to build your career while enjoying the ultimate Southwest Florida lifestyle.